Sendcloud

Sendcloud is e-commerce shipping software for retailers that need orders, couriers, labels, tracking and returns coordinated in one place. It suits growing stores and lean operations that sell through multiple channels. The main appeal is operational breadth; the main caution is matching its user, shipment and annual-label limits to your scale.

Overview

Sendcloud imports order information, presents delivery choices and creates labels individually or in batches. It connects to more than 170 international carriers and offers rate shopping, so merchants can compare shipping options instead of managing each courier separately.

More than 100 plug-and-play integrations cover Shopify, Etsy, Amazon, Magento, eBay, WooCommerce, Odoo and Zendesk. An API supports custom connections, while CSV uploads and manual shipment creation accommodate less standard workflows. Branded tracking pages, customer notifications, checkout delivery options, a returns portal and shipping analytics extend the product beyond dispatch.

Founded in 2012 in Eindhoven, Netherlands, Sendcloud began as a label-printing tool built by three online-store operators for PostNL parcels. The company says it supports shipping fully from Austria, Belgium, France, Germany, Italy, the Netherlands, Spain and the United Kingdom, with conditions applying in some other European countries.

Key features

• Order-to-label workflow: Import orders, select delivery services and print one label or many. This is practical for teams replacing repetitive courier-by-courier work.
• Carrier choice and rate shopping: Connections to over 170 international carriers and rate shopping help merchants weigh delivery options at fulfillment time.
• Store and business integrations: Over 100 ready-made connections reduce custom setup for common commerce platforms and support tools.
• Flexible data entry: The API is suited to custom systems; CSV upload and manual shipment creation cover occasional or unusual orders.
• Post-purchase tools: Branded tracking pages, notifications, checkout delivery options, returns and analytics keep customer communication and after-sales shipping in the same platform.
• Automation and limits: Shipping automation, label printing, tracking and a returns portal are included capabilities, but the pricing page also lists a 400-shipment monthly limit and plan-specific annual label ceilings.
• Security: Sendcloud says it complies with GDPR, encrypts data in transit and at rest, and hosts data in AWS EU Central and EU North. Its security documentation places the platform and organization within ISO 27001 scope and references current ISO 27001:2022 certification.

Pricing

A 14-day trial requires no credit card. The Free plan costs nothing, allows up to 20 parcels per month, has no subscription fee and requires no courier contract. It is a sensible way to handle very small volumes, but the parcel cap is quickly restrictive for an active store.

The pricing note says paid plans start from €28/mo when billed annually, while the individual plan figures above are monthly billing amounts. Lite, Growth, Premium and Pro include email and live chat support; Growth adds phone support, and Pro includes a Customer Success Manager and guided onboarding. Lower tiers give up users, integrations, rules and annual labels, so the cheapest paid option is not automatically economical for a multi-store or multi-person operation.

Platforms

Sendcloud is available through its web platform and API. The API is the relevant route for custom connections or in-house workflows; the web interface covers integrations, imports, labels, tracking and returns.

Who it's for

Sendcloud is aimed at e-commerce businesses that want structured, automated shipping without building a full logistics team. It is particularly well suited to retailers using several storefronts or carriers and wanting tracking, delivery choices and returns alongside label production. Very small sellers may be better served by the Free plan only if 20 parcels per month is sufficient; larger businesses should calculate annual labels, monthly shipments, users and integrations before committing.

Pros and cons

Pros

• More than 170 carriers and rate shopping provide broad delivery choice.
• Over 100 integrations, API access, CSV import and manual shipments cover varied store setups.
• Tracking, notifications, checkout delivery options, returns and analytics extend beyond labels.
• GDPR compliance claims, encryption and EU AWS regions address common European data requirements.
• A no-card 14-day trial lowers the cost of evaluating the workflow.

Cons

• The Free plan stops at 20 parcels monthly.
• Paid tiers impose annual label ceilings and user, integration and rule limits until Premium or Pro.
• The listed monthly prices are substantial for smaller merchants, making volume forecasting important.
• Regional support is strongest in eight European countries, with conditions elsewhere.

Alternatives

Choose 17TRACK Business when tracking is the priority: its free plan covers 50 shipments per month, supports Android, iOS and web, and includes 3,500 carrier integrations and a customizable tracking page.

Easyship is a better fit for a free tier under 50 shipments monthly with discounted rates, intelligent courier selection and import-tax and duty calculation.

Pick Shiprocket for an India-oriented low-cost starting point: its Lite plan allows 60 shipments monthly, one sales channel and one user, but no API access.

Veeqo suits teams wanting unlimited orders, users, products, SKUs, warehouses and locations on its free Shipping plan.

Use EasyPost when an API-first model and usage pricing are preferable: its free access includes up to 3,000 labels monthly, then charges $0.08 per label, with postage excluded.

Ordoro, ShippingEasy and Shippo are alternative shipping platforms with free or freemium entry plans.

For broader category browsing, see Parcel Management Software, Order Tracking Software and Shipping Software.

Verdict

Sendcloud is a strong choice for growing e-commerce retailers that want carrier breadth, multi-channel connections and post-purchase shipping tools without assembling a separate logistics stack. Choose it when those workflow gains justify planning around monthly shipment, annual label, user and integration limits. Look elsewhere if your volume is tiny, your budget cannot absorb the paid tiers, or you need coverage beyond Sendcloud’s strongest European regions.