Selinko Protect&Engage is a digital product identity platform for brand protection and consumer engagement. It links a unique digital identity to a product through a secure NFC tag, with identities generated by Selinko’s ORM cloud platform. The platform includes authentication, tag management, product information and ownership certificates, scan activity reports, marketing rules, and track and trace. Product scans can connect product, supply-chain, and geographic information to support traceability and grey-market detection. Brands can issue ownership certificates linked to products and warranties, which customers can transfer when reselling products. A scan can open communications through an app, WeChat mini-programme, or web page. Brands can access scan-related customer and product data, reporting, and marketing tools through a secure interface, and integrate data with CRM systems. Listed interfaces also include analytics, CMS, track and trace, and production and logistics systems. The platform can share Digital Product Passports and show different content according to the scan territory. It is aimed at premium and luxury brands seeking authentication, traceability, and customer engagement across international markets. Pricing is on request; the listed solution includes tailored hardware and software, onboarding, and industrial integration services.
Who it is for
Protect&Engage suits premium and luxury brands seeking product authentication, traceability, and consumer engagement across international markets. It is designed for organizations integrating product identity with customer and operational systems.
What is good
- Links product identities to secure NFC tags.
- Supports product, supply-chain, and geographic traceability.
- Ownership certificates can transfer when products are resold.
- Lists interfaces for CRM, analytics, and logistics systems.
What to know first
- Pricing is available on request.
- The listed solution includes onboarding and industrial integration services.
- Authenticity checks require NFC-equipped Android phones or iPhone 7 or later with iOS 11.
Verdict
Protect&Engage combines NFC-based product identities with brand tools for authentication, traceability, and customer engagement. Pricing is on request, and the listed solution includes tailored hardware and software plus integration services.
Get started with Selinko Protect&Engage
- Visit https://www.selinko.com/.
- Contact Selinko's experts to discuss a customised solution and pricing.
- Plan the tailor-made hardware and software and industrial integration services.
- Connect products to unique digital identities using secure NFC tags.
- Choose consumer communication through an app, WeChat mini-programme, or web page.
Questions about Selinko Protect&Engage
How is Protect&Engage priced?
Pricing is on request. The listed solution includes customised hardware and software, onboarding, and industrial integration services.
Which phones can check product authenticity?
The FAQ lists NFC-equipped Android smartphones and iPhone 7 or later running iOS 11.
What does the platform include?
It includes authentication, tag management, product information and ownership certificates, scan activity reports, marketing rules, and track and trace.
Can ownership certificates transfer with a resale?
Yes. Brands can issue digital ownership certificates linked to products and warranties, and customers can transfer them when reselling products.
What systems does Protect&Engage integrate with?
Listed interfaces include analytics, CMS, CRM, track and trace, and production and logistics systems.
Who makes Protect&Engage?
Selinko says it was officially founded in September 2012 and was acquired by TOPPAN in early 2024.
Selinko Protect&Engage plans and pricing
All plansCompared on product serialization software
- Serialization levels
- item
- Serial verification
- Yes
- Chain of custody
- Yes
- API access
- Yes
