Seglo

Overview

Seglo is a booking and operations platform for pet groomers, with scheduling that can account for the work and equipment each appointment requires. It is best suited to commercial grooming businesses managing repeat care, staff and customer payments in one workflow. Its free tier is a credible starting point, though paid features and seat or location limits need close attention as a business grows.

Key features

Seglo’s booking tools can factor in grooming steps, staff skills and equipment such as baths, tables and dryers. That can help teams coordinate appointments around the resources a groom needs, rather than treating every booking as an interchangeable time slot. Grooming Care tracks pet care cycles, suggests when a pet is due and can book from that cycle automatically—a useful fit for businesses seeking to connect repeat visits to pet records.

Customer communications include email reminders, photo messaging and automatic Google review requests. SMS reminders are paid, which matters to businesses that rely on texts for appointment follow-up. Paid Business plans add online payments and Tap to Pay on iPhone, but payment processing fees are separate. Recurring appointments and staff scheduling support ongoing operations.

The optional AI Receptionist can answer routine booking calls using the business’s services and availability, then pass questions needing human judgement to the business. Its A$149.00 monthly charge does not cover call usage: inbound AI calls cost A$0.40 per minute and outbound calls A$0.70 per minute, excluding GST. Seglo lists Xero two-way sync on Scale.

Seglo says it complies with Australia’s Privacy Act and Australian Privacy Principles, and identifies encryption, role-based access, audit logging and multi-factor authentication among its safeguards. It says it does not sell personal information; data may be processed or stored in Australia, Singapore, the United States or other locations used by its service providers.

Pricing

The Free plan costs nothing, with no monthly fee, and covers one person and one location. It includes online booking, pet records, rostering, pay calculation and commission. That is a useful entry point for a solo operator, but businesses needing paid-plan payment tools or more capacity will have to upgrade.

Starter costs A$49 a month for one to three people at one location. It adds Grooming Care, online payments and Tap to Pay, plus $10 monthly credit. It is the lowest paid Business tier, but payment processing fees remain separate.

Growth costs A$99 a month for four to six people at one location, with $25 monthly credit, intake and consent forms, leave management and timesheets. Those additions make it a more practical fit for a staffed operation, but it still has a single-location cap.

Scale costs A$199 a month for seven to 15 people, unlimited locations, $50 monthly credit, automatic gap filling and Xero two-way sync. It suits expanding multi-location businesses; its step up in price is substantial compared with Growth. Enterprise costs A$349 a month for 16 to 30 people and unlimited locations, with $100 monthly credit and priority support with a four-hour response. The 30-person cap is worth weighing for larger teams.

Seglo Phone is A$79 a month month to month, with billing starting when the number goes live. It includes two devices and standard Australian calls, SMS and MMS under fair use; each extra device costs A$29 per month plus GST, and a one-time setup fee of A$149 plus GST applies. AI Receptionist costs A$149 a month, with call usage charged separately as well as excluding GST. Seglo offers a 14-day trial; SMS reminders are paid and payment processing fees are additional.

Platforms

Seglo supports Android, iOS and web. It lists an Appointments app for iPhone and Android, a Business app for iPad, and a Phone app for iPhone and Android. The separate apps give mobile users dedicated appointment, business and phone options, while the web platform extends access beyond mobile devices.

Who it's for

Seglo is aimed at commercial grooming operations, including registered sole traders, partnerships and companies. It is particularly well matched to groomers whose scheduling needs to account for staff skills, grooming stages and shared equipment, or who want repeat care cycles tied to pet records. A solo business can start free; teams should compare the plan’s people and location limits against their structure. Businesses needing extensive SMS communication or frequent AI calls should factor those usage charges into the decision.

Pros and cons

• Pro: Grooming-aware scheduling accounts for steps, staff skills and equipment, making it relevant to resource-dependent appointments.
• Pro: The free plan includes online booking, pet records, rostering and pay calculation for one person at one location.
• Pro: Grooming Care can suggest and automatically book a pet’s next visit based on its care cycle.
• Con: Paid plans have defined people and location limits; unlimited locations begin at Scale, which costs A$199 a month.
• Con: Payment processing fees are separate, and SMS reminders are paid.
• Con: Phone and AI options add costs beyond their monthly prices, including device, setup or per-minute charges.

Alternatives

Pet Grooming Scheduling Software is a useful category comparison for readers who want to weigh grooming-focused scheduling choices before settling on a platform.

Consider GroomWork if a simple appointment cap is a better fit: its free plan allows 40 monthly appointments, while its paid Solo plan is $24 a month for unlimited appointments.

PawScheduler may suit a small business prioritizing client and pet capacity on a free tier: it allows up to 50 appointments a month, unlimited clients and pet profiles, and up to five services, with the first 25 email reminders included.

CalMov is worth considering for a solo operator who wants a web-only booking page and self-set travel gaps: its free Lite plan covers one person and up to two services, with unlimited services available for $6/mo.

DaySmart Pet is an alternative for buyers who prefer a paid product with a free trial and broader platform coverage; its Basic plan starts at $29 a month with payments, or $39 a month without payments, for one user.

Furbello may suit a small team seeking a paid plan with unlimited appointments, customers and pets: its Solo plan is $39 a month for up to three active staff members.

Pawfinity is another paid alternative, with a Royal Package at $100 a month billed annually and unlimited calendars, appointments, employee logins and clients.

Cartoply is a web and API scheduling option rather than a grooming-specific platform; its free plan includes a personal scheduling page, Google Calendar and Outlook sync, and custom event types and durations.

GroomBook is a free, web-based alternative.

Verdict

Seglo is a strong fit for commercial groomers who need bookings shaped around grooming resources and want pet-care cycles, records and team workflows connected. The free plan gives solo operators a meaningful way to start, and higher tiers add capacity and operational tools. Look elsewhere if predictable all-in costs are the priority: paid SMS, payment processing, phone charges and AI call usage can sit on top of plan prices.