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Schema
by Schema
What Schema is
Schema is a WordPress plugin that generates schema.org structured data markup in JSON-LD for a site. It can automatically add markup to posts, pages, categories, tags, and taxonomy archives. Schema Premium adds a Quick Configuration Wizard and allows schema types to be enabled for target locations. Listed types include Course, Event, FAQ Page, Job Posting, Local Business, Product, Recipe, Review, and Software Application. The plugin can integrate with major SEO and e-commerce plugins and reuse data held in custom post meta fields. Users can extend it through plugins, extensions, or custom code in a theme’s functions.php file. It runs on the customer’s own WordPress website and is designed for self-hosted WordPress. The free plan is available, while paid licenses last one year and recur automatically each year. Paid plans include email support during the subscription period, but exclude plugin customization and custom coding. The pricing page offers a 30-day money-back guarantee. Listed requirements are WordPress 4.0 or later, MySQL 5 or later, and PHP 5.4 or later. Passes range from one site to unlimited sites; the All Access Pass is highlighted for agencies and freelancers doing client work.
Who it suits
Schema suits WordPress site owners who want to automate JSON-LD structured data markup. Its All Access Pass is positioned for agencies and freelancers working on client sites.
What it does well
- Automates markup for posts, pages, and archives.
- Premium includes a Quick Configuration Wizard.
- Supports schema types such as Product and Event.
- Can reuse custom post meta data.
- Offers a free plan and 30-day money-back guarantee.
What to know first
- Made for WordPress sites only.
- Paid licenses recur automatically each year.
- Email support excludes customization and custom coding.
- Requires WordPress 4.0 or later, MySQL 5 or later, and PHP 5.4 or later.
Limits
Paid passes allow one site for Personal, five for Business, ten for Extended, or unlimited sites for All Access. Paid email support is limited to the subscription period and excludes plugin customization and custom coding.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Business Pass | $159.20 yearly · Markup 5 sites · All extensions and future extensions · Email support | $159.20 a year |
| Extended Pass | $239.20 yearly · Markup 10 sites · All extensions and future extensions · Email support · Install on client sites | $239.20 a year |
| All Access Pass | $399.20 yearly · Unlimited sites · All extensions and future extensions · Email support · Install on client sites | $399.20 a year |
| Personal Pass | $79.20 yearly · Markup 1 site · 9 built-in extensions · Email support | $79.20 a year |
As schema.press lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Check that the site meets the stated WordPress, MySQL, and PHP requirements.
- Install the plugin on the WordPress website where it will run.
- Use the free plan, or choose a paid pass based on the number of sites needed.
- For Premium, use the Quick Configuration Wizard and enable schema types for target locations.
- Extend the plugin with plugins, extensions, or custom code if needed.
Verdict
Schema automates structured data output for WordPress content, with a Premium edition for more targeted schema setup. Check the listed technical requirements and note that paid licenses renew yearly and support does not cover customization.
Questions
Is there a free plan?
Yes. Schema offers a free plan.
What does Schema do?
It automates schema.org structured data markup for WordPress sites and outputs it in JSON-LD format.
Where does the plugin run?
It is self-hosted on the customer’s WordPress website.
What site counts do the paid passes cover?
Personal covers one site, Business five, Extended ten, and All Access unlimited sites.
How long do paid licenses last?
Purchased licenses are valid for one year and are described as automatically recurring yearly subscriptions.
What support and refund terms are listed?
Paid plans include email support during the subscription period, excluding plugin customization and custom coding. The pricing page offers a 30-day money-back guarantee.
Facts from Schema's own pages
- Automatic markup
- The plugin can output markup for posts, pages, categories, tags, and taxonomy archives. · schema.press, 9 Oct 2026
- Customization
- The plugin supports extending its functionality through plugins, extensions, or custom code in a theme’s functions.php file. · schema.press, 9 Oct 2026
- Founded
- 2016 · schema.press, 28 Sept 2026
- Free plan
- Yes · schema.press, 20 Sept 2026
- Hosting
- The maker says the plugin lives on the customer’s website and is made for WordPress. · schema.press, 9 Oct 2026
- Integrations
- The plugin says it integrates with major SEO and e-commerce plugins and can reuse data from custom post meta fields. · schema.press, 9 Oct 2026
- Intended users
- The maker describes the plugin as useful for WordPress users and highlights the All Access Pass for agencies and freelancers doing client work. · schema.press, 9 Oct 2026
- Premium setup
- Schema Premium includes a Quick Configuration Wizard and lets users enable schema types by target location. · schema.press, 9 Oct 2026
- Purpose
- Schema automates schema.org structured data markup for WordPress sites in JSON-LD format. · schema.press, 9 Oct 2026
- Refunds
- The pricing page offers a 30-day money-back guarantee. · schema.press, 9 Oct 2026
- Requirements
- The pricing page says the plugin requires WordPress 4.0 or later, MySQL 5 or later, and PHP 5.4 or later. · schema.press, 9 Oct 2026
- Subscription
- Purchased licenses are valid for one year, and the terms describe purchases as automatically recurring yearly subscriptions. · schema.press, 9 Oct 2026
- Support
- Paid plans include email support for the subscription period; support excludes plugin customization and custom coding. · schema.press, 9 Oct 2026
- Supported types
- Premium lists types including Course, Event, FAQ Page, Job Posting, Local Business, Product, Recipe, Review, and Software Application. · schema.press, 9 Oct 2026
Where Schema stands on Freedom251
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