Rally Starter is a web platform for nonprofits and organizers to run advocacy campaigns and monitor progress. Campaigns can invite supporters to sign petitions, email or call decision-makers, join boycotts, take social media or other online actions, and make pledges. Rallybot, an AI-powered assistant, can help with strategy, writing, and contacting Congress. The FAQ also says the service includes a free database of Members of Congress and is aimed at activists, nonprofit professionals, and grassroots organizers. Starter Rally is free forever and includes campaign messaging, custom decision-maker targeting, donation page links, unlimited supporter update emails, and a campaign hosted on Rallystarter.com. Pro Rally costs $49.00 USD per month and adds website embeds with customizable font, color, and size, supporter-list CSV downloads, Mailchimp and Google Tag Manager integrations, and priority support. Enterprise Rally starts at $345.00 USD per month and adds custom CRM integrations, dedicated marketing support, strategy, paid media management, onboarding, and training. Pro has a 7-day free trial; the FAQ says cancellation during the trial avoids a charge. The privacy policy says supporter names and email addresses are shared with organizers and provides an email opt-out for certain data sales or licensing.
Who it is for
Rally Starter suits activists, nonprofit professionals, and grassroots organizers seeking online advocacy campaigns. Pro and Enterprise features are for teams needing embeds, supporter exports, integrations, or added services.
What is good
- Free plan includes unlimited supporter update emails.
- Campaigns support petitions, calls, emails, and pledges.
- Rallybot can help with campaign strategy and writing.
- Pro adds campaign embeds and supporter-list downloads.
What to know first
- Pro Rally costs $49.00 USD per month.
- Enterprise Rally starts at $345.00 USD per month.
- Supporter names and email addresses are shared with organizers.
Verdict
Rally Starter offers a free route to organize varied supporter actions, with paid tiers for embeds, integrations, and additional services. Review its supporter-data sharing terms before collecting participant information.
Rally Starter plans and pricing
All plansCompared on advocacy software
- Free plan
- Yes
- Petition tools
- Yes
- Legislator outreach
- Yes
- Action campaigns
- Yes
- Grassroots organizing
- Yes
- Advocacy analytics
- Yes


