Rafter Elite
What Rafter Elite is
Rafter Elite is a web-based CRM and marketing platform built for roofing businesses. Its Voice AI can answer inbound calls, qualify homeowners, book inspections on a live calendar, create contacts and trigger follow-up workflows during a call. Conversation AI brings SMS, web chat, social direct messages, Google Business Profile messages and email into one inbox, with an option to escalate a conversation to a person. Roofing sales pipelines and dashboards cover measures such as revenue by estimator, close rate, lead-source ROI, call volume and time to first touch. Marketing tools include email and SMS campaigns, social planning, Google and Meta ad management, landing pages and automation workflows. The platform can automate review requests and re-engage dormant customers at 12 and 24 months. Named integrations include Xactimate, EagleView, CompanyCam, Hover and QuickBooks. The company says setup typically takes 5–7 business days and includes configuration, AI training and a team walkthrough. The All Features plan is $99 a month, billed monthly, with additional usage charges for metered services.
Who it suits
Rafter Elite suits roofing businesses handling installs, repairs, replacements, additions or storm and hail damage work. It is for teams seeking roofing-specific sales pipelines alongside call, messaging and marketing tools.
What it does well
- Voice AI can book inspections and create contacts
- Unifies several customer messaging channels
- Includes roofing sales pipelines and performance dashboards
- Connects with named roofing and accounting tools
- No per-user fees or monthly message caps are stated
What to know first
- No free plan is available
- Metered services carry additional usage charges
- AI-generated output may be inaccurate
- The company does not guarantee uninterrupted or error-free service
Limits
The 99.00 USD monthly base plan bills Voice AI, Conversation AI, SMS, email, phone minutes, and call tracking separately. The plan states no per-user fees or monthly message caps.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Rafter Elite — All Features | Monthly; $99/month locked in forever for the first 270 customers. Usage charges apply to Voice AI, Conversation AI, SMS, email, phone minutes, and call tracking. · First 270 customers · No per-user fees or monthly message caps stated · Usage billed separately | $99 a month |
As rafterelite.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.rafterelite.com/
- Choose the All Features plan at $99 a month
- Work with the onboarding specialist on CRM and calendar configuration
- Complete AI training and automation deployment
- Join the team walkthrough after the stated 5–7 business-day setup
Verdict
Rafter Elite combines roofing-focused CRM, communications and marketing functions, with call and messaging automation among its central capabilities. Buyers should account for usage charges and review AI-generated output.
Questions
How much does Rafter Elite cost?
The All Features plan costs $99 a month, billed monthly. Usage charges apply separately to listed metered services.
Does Rafter Elite offer a free plan?
No. Rafter Elite is a paid service.
Which platforms does Rafter Elite support?
Rafter Elite is offered as a web platform.
Which roofing tools integrate with Rafter Elite?
Named integrations include Xactimate, EagleView, CompanyCam, Hover, and QuickBooks.
What does onboarding include?
The company says setup usually takes 5–7 business days and includes CRM configuration, calendar setup, AI training, automation deployment, and a team walkthrough.
Facts from Rafter Elite's own pages
- Conversation AI
- Conversation AI handles messaging such as SMS, web chat, social DMs, Google Business Profile messages, and email in a unified inbox, and can escalate conversations to a human. · rafterelite.com, 8 Oct 2026
- CRM and analytics
- The CRM uses roofing sales pipelines and dashboards for metrics including revenue by estimator, close rate, lead-source ROI, call volume, and time to first touch. · rafterelite.com, 8 Oct 2026
- Headquarters
- Venice, Florida · rafterelite.com, 28 Sept 2026
- Integrations
- The company names Xactimate, EagleView, CompanyCam, Hover, and QuickBooks as tools its integrations connect with. · rafterelite.com, 8 Oct 2026
- Intended customers
- The company says the platform is for roofing businesses handling residential or commercial installs, repairs, replacements, additions, and storm or hail damage work. · rafterelite.com, 8 Oct 2026
- Marketing features
- The platform includes email and SMS campaigns, social planning, Google and Meta ad management, landing pages, and marketing automation workflows. · rafterelite.com, 8 Oct 2026
- Pricing limits
- The $99 monthly base plan has additional usage charges for metered services such as Voice AI minutes, Conversation AI tokens, SMS and phone minutes; the pricing page says there are no per-user fees or monthly message caps. · rafterelite.com, 8 Oct 2026
- Product
- Rafter Elite is an AI-powered CRM and marketing platform built exclusively for roofing businesses. · rafterelite.com, 8 Oct 2026
- Reviews and retention
- Rafter Elite can automate review requests and re-engage dormant customers at 12 and 24 months. · rafterelite.com, 8 Oct 2026
- Security and AI disclosure
- The terms say customers are responsible for safeguarding account credentials and reviewing AI-generated output, which may be inaccurate; they do not guarantee uninterrupted or error-free service. · rafterelite.com, 8 Oct 2026
- Setup
- The company says most roofing contractors are set up within 5–7 business days, including CRM configuration, calendar setup, AI training, automation deployment, and a team walkthrough. · rafterelite.com, 8 Oct 2026
- Support
- Customers receive a dedicated onboarding specialist and ongoing access to a support team, with human assistance described on the contact page. · rafterelite.com, 8 Oct 2026
- Voice AI
- Its Voice AI answers inbound calls, qualifies homeowners, books inspections on a live calendar, creates contacts, and can trigger follow-up workflows during the call. · rafterelite.com, 8 Oct 2026
Where Rafter Elite stands on Freedom251
- Roofing Software#22 of 25