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PYXIS Planning
What PYXIS Planning is
PYXIS Planning is a web based marketing planning platform from Predictify. It estimates the expected business impact of marketing investments before an organisation commits its budget, simulating incremental effects across markets, business areas, channels and campaigns. Teams can optimise allocations for near term business measures such as sales and revenue, as well as longer term brand measures including loyalty, equity and awareness. The platform combines modelling insights, benchmark data and cloud computing to forecast scenarios. It offers recommendations and lets users compare alternative plans, then see monthly media allocations and channel level investment views. A heat map highlights how uploaded investments differ from optimised recommendations, including suggested budget changes by channel and month. Predictify says tailored recommendations and predictions should be grounded in a foundational Marketing Mix Modelling or incrementality study. PYXIS Planning can draw on insights from PYXIS Incrementality and connect with other models and an organisation’s existing data setup. Related service PYXIS Connect supports API connections, cloud warehouses such as Azure and Snowflake, CSV imports and managed data flows. Predictify says clients retain access to connected data and visibility into its handling. The company describes itself as an independent, privately owned data and AI consultancy based in Hellerup, Denmark.
Who it suits
PYXIS Planning suits organisations managing marketing investment across channels and markets that need to compare budget scenarios before committing spend. It is designed for teams seeking to optimise both business KPIs and longer term brand KPIs, with a foundational measurement study to inform recommendations.
What it does well
- Models incremental impact across markets, channels, campaigns and business areas.
- Optimises budgets for sales, revenue, loyalty, equity and awareness.
- Compares uploaded investments with recommendations using a channel and month heat map.
- Can use PYXIS Incrementality insights and integrate with other models.
- PYXIS Connect supports API, warehouse and structured CSV data connections.
What to know first
- Pricing is available on request.
- A foundational Marketing Mix Modelling or incrementality study is recommended to support tailored predictions.
- The product page offers a meeting and demo rather than a downloadable version.
Limits
Pricing is on request, and the product page does not list a downloadable version. Predictify describes a foundational Marketing Mix Modelling or incrementality study as the evidence base for tailored insights and predictions.
Getting started
- Open the PYXIS Planning website.
- Request a meeting and demo from Predictify.
- Start with a foundational Marketing Mix Modelling or incrementality study.
- Connect modelling insights, other models or organisational data; PYXIS Connect supports APIs, cloud warehouses and CSV imports.
Verdict
Choose PYXIS Planning if your organisation needs to simulate marketing scenarios across channels and markets and align budgets with business and brand KPIs. Its recommendations are intended to build on a foundational measurement study, and prospective customers need to contact Predictify for a meeting, demo and pricing.
Questions
How much does PYXIS Planning cost?
Pricing is available on request.
What platforms does it support?
The listed platform is web.
What does PYXIS Planning optimise?
It can optimise budgets for short term KPIs such as sales and revenue, and brand KPIs such as loyalty, equity and awareness.
Does it integrate with other data and models?
It can use insights from PYXIS Incrementality and integrate with other models and an organisation’s existing data setup. PYXIS Connect supports API connections, cloud warehouses, structured CSV imports and managed data flows.
What should customers have before using its recommendations?
Predictify recommends starting with a foundational Marketing Mix Modelling or incrementality study to support tailored recommendations and predictions.
Who makes PYXIS Planning?
It is made by Predictify, which describes itself as a privately owned, independent data and AI consultancy based in Hellerup, Denmark.
Facts from PYXIS Planning's own pages
- Availability
- The product page invites prospective customers to request a meeting and demo and does not list a public price or downloadable version. · predictify.io, 8 Oct 2026
- Benchmarks
- It uses benchmarks derived from billions of euros in marketing investments to estimate the potential of media channels. · predictify.io, 8 Oct 2026
- Budget optimisation
- It can optimise budgets for short-term business KPIs such as sales and revenue, and long-term brand KPIs such as loyalty, equity and awareness. · predictify.io, 8 Oct 2026
- Budget recommendations
- It compares uploaded investments with optimised recommendations and uses a heat map to show suggested budget changes by channel and month. · predictify.io, 8 Oct 2026
- Company background
- Predictify describes itself as a privately owned, independent data and AI consultancy whose founders have worked as consultants in the Nordics for more than 20 years. · predictify.io, 8 Oct 2026
- Company transparency
- Predictify says it provides transparent work and that clients can review the technical details behind its methods. · predictify.io, 8 Oct 2026
- Data connections
- The related PYXIS Connect service supports direct API connections, cloud data warehouse connections such as Azure and Snowflake, and structured CSV imports and managed data flows. · predictify.io, 8 Oct 2026
- Data ownership
- Predictify says data collected through PYXIS Connect remains accessible to clients’ internal teams and systems, with visibility and control over the underlying data. · predictify.io, 8 Oct 2026
- Forecasting
- It combines modelling insights, benchmark data and cloud computing to estimate the expected business impact of marketing scenarios before budgets are committed. · predictify.io, 8 Oct 2026
- Getting started
- Predictify says to begin with a foundational measurement study such as Marketing Mix Modelling or incrementality analysis, alongside industry benchmarks. · predictify.io, 8 Oct 2026
- Headquarters
- Predictify lists its address as Ryvangs Allé 9, 2900 Hellerup. · predictify.io, 8 Oct 2026
- Impact simulation
- It simulates the incremental impact of marketing plans across markets, business areas, channels and campaigns. · predictify.io, 8 Oct 2026
- Integrations
- PYXIS Planning can use modelling insights from PYXIS Incrementality and can integrate with other models and an organisation’s existing data setup. · predictify.io, 8 Oct 2026
- KPI optimisation
- It can optimise budgets for short-term business KPIs such as revenue and sales and long-term brand KPIs such as loyalty, equity and awareness. · predictify.io, 8 Oct 2026
- Measurement foundation
- Predictify says customers should start with a foundational Marketing Mix Modelling or incrementality study to support tailored recommendations and predictions. · predictify.io, 8 Oct 2026
- Notable requirement
- The maker describes the initial measurement study as providing the evidence base for tailored insights and precise predictions. · predictify.io, 8 Oct 2026
- Plan views
- It visualises media plan distribution by month and provides a channel-level overview of uploaded investments. · predictify.io, 8 Oct 2026
- Plan visualisation
- It shows media plan allocations by month and channel, compares uploaded investments with optimised recommendations, and visualises suggested changes by channel and month. · predictify.io, 8 Oct 2026
- Purpose
- PYXIS Planning simulates marketing investment scenarios and estimates their expected business impact before budgets are committed. · predictify.io, 8 Oct 2026
- Recommendations
- It provides actionable recommendations and supports evaluation of alternative marketing scenarios before budgets are committed. · predictify.io, 8 Oct 2026
- Scenario recommendations
- The platform provides actionable recommendations and lets users compare alternative marketing scenarios before committing budgets. · predictify.io, 8 Oct 2026
- Support and sales
- Predictify invites prospective customers to request a free meeting and demo or contact the company to discuss the product. · predictify.io, 8 Oct 2026
- Target users
- PYXIS Planning is presented as a marketing planning and optimisation platform for organisations managing investments across channels and markets. · predictify.io, 8 Oct 2026