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Paramark
What Paramark is
Paramark brings together marketing mix modeling, incrementality testing, and scenario planning for marketing measurement. Its continuous modeling reports on impressions, reach, and costs across paid, owned, and earned activity, brand and performance marketing, and online and offline channels. Paramark says it runs over 60 Bayesian models to find a fit for each company. Reports refresh weekly, while incrementality test results feed into the model monthly. Teams can test channel or campaign spend, new channels, creative or audience choices, bidding strategies, and prices or offers. AI agents work alongside human growth advisors who help customers test, interpret results, and plan next steps. Support includes personalized implementation, onboarding, bi-weekly reviews with a measurement expert, and a dedicated Growth Advisor. The web-based service has no free plan. Essentials is $100,000 a year; Advanced is $150,000 a year; Enterprise is $220,000 a year. Prices are billed annually in one invoice; other billing intervals cost extra, and startup pricing is available on request.
Who it suits
Essentials is described for teams starting with advanced measurement and fewer channels. Advanced is aimed at businesses spending $10M+ across many channels and segments, while Enterprise suits established organizations with advanced needs.
What it does well
- Weekly marketing mix reports and monthly test feedback
- Unlimited channels on all listed plans
- Unlimited incrementality tests per year on all plans
- Advanced and Enterprise include API and data export
- Annual budget planning, forecasting, and scenario planning
What to know first
- No free plan
- Web platform only
- Essentials costs $100,000 a year
- Other billing intervals carry an additional fee
Limits
Essentials includes one marketing mix model, while Advanced includes two and Enterprise includes three or more. Annual billing is listed as one invoice; semi-annual, quarterly, and monthly billing are available for an additional fee.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Advanced | Billed annually · one invoice · 2 Marketing Mix Models · unlimited channels · unlimited incrementality tests/yr · hierarchical models · API and data export · unlimited users | On request |
| Essentials | Billed annually · one invoice · 1 Marketing Mix Model · unlimited channels · unlimited incrementality tests/yr · unlimited users | On request |
| Enterprise | Billed annually · one invoice · 3+ Marketing Mix Models · unlimited channels · unlimited incrementality tests/yr · hierarchical models · API and data export · unlimited users · custom pricing | On request |
As paramark.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://paramark.com/ to explore the web-based product.
- Choose Essentials, Advanced, or Enterprise based on your measurement needs.
- Arrange annual billing, or ask about semi-annual, quarterly, or monthly billing for an additional fee.
- Ask about startup pricing if applicable.
- Work with the implementation, onboarding, and Growth Advisor support included in plans.
Verdict
Paramark combines recurring marketing mix reports with tests that feed back into its model, plus scenario planning and advisor support. Its listed annual plan prices are substantial, and API and data export are limited to Advanced and Enterprise.
Questions
How much does Paramark cost?
Essentials costs $100,000 a year, Advanced $150,000 a year, and Enterprise $220,000 a year, billed annually in one invoice.
Does Paramark have a free plan?
No. Paramark is a paid product.
Which platforms does Paramark support?
Paramark is web-based.
What does Essentials include?
It includes one marketing mix model, unlimited channels, unlimited incrementality tests per year, and unlimited users.
Which plans include API and data export?
Advanced and Enterprise list API and data export.
Can I pay monthly or quarterly?
Semi-annual, quarterly, and monthly billing are available for an additional fee. Startup pricing is available on request.
Facts from Paramark's own pages
- AI and advisors
- Paramark describes AI agents working alongside human growth advisors who help customers test, interpret results, and plan next steps. · paramark.com, 3 Oct 2026
- Annual billing
- Listed prices are billed annually; semi-annual, quarterly, and monthly billing are available for an additional fee, and startup pricing is available on request. · paramark.com, 3 Oct 2026
- Company
- The company page identifies Pranav Piyush as CEO and co-founder and Pete Belknap as CTO and co-founder. · paramark.com, 3 Oct 2026
- Experiment design
- Incrementality tests can assess channel or campaign spend, new channels, campaign creative or audience, bidding strategies, and prices or offers. · paramark.com, 3 Oct 2026
- Founded
- 2023 · paramark.com, 28 Sept 2026
- Headquarters
- United States · paramark.com, 28 Sept 2026
- Ideal customers
- Essentials is described for teams starting with advanced measurement and fewer channels, Advanced for businesses spending $10M+ across many channels and segments, and Enterprise for established organizations with advanced needs. · paramark.com, 3 Oct 2026
- Integrations and access
- The Advanced and Enterprise plans list API and data export, while MCP servers are marked coming soon. · paramark.com, 3 Oct 2026
- MMM
- Its continuous marketing mix modeling reports on impressions, reach, and costs across paid, owned, earned, brand, performance, online, and offline marketing. · paramark.com, 3 Oct 2026
- Modeling
- Paramark says it runs over 60 Bayesian models to find a fit for each company. · paramark.com, 3 Oct 2026
- Product
- Paramark combines incrementality testing, marketing mix modeling, and scenario planning for marketing measurement. · paramark.com, 3 Oct 2026
- Refresh cycle
- The site says MMM reports refresh weekly and incrementality test results feed back into the model monthly. · paramark.com, 3 Oct 2026
- Support
- Plans include personalized implementation, white-glove onboarding, bi-weekly reviews with a marketing measurement expert, and a dedicated Growth Advisor. · paramark.com, 3 Oct 2026