Puraskar

Puraskar suits Indian retailers, hospitality businesses, salons, D2C brands and service companies that need customer rewards plus incentives for dealers or distributors. Its strongest case is a configurable loyalty programme connected to existing sales systems; a small merchant seeking only a simple punch-card scheme may find the wider toolkit unnecessary.

Overview

Puraskar combines product- or category-level points and cashback rules with automatic calculations, a FIFO ledger and expiry controls. That structure is useful when reward balances must follow transaction order and lapse according to policy, rather than remain as an unmanaged total. Reward redemptions, campaigns, coupons, check-in streaks, games, achievement badges and referrals provide several ways to keep customers engaged.

The separate Trade Network extends the model beyond end customers. Businesses can reward dealers, distributors and trade influencers through purchase transactions, QR attribution, targets, tiers and a leaderboard. That makes Puraskar more relevant to brands with a channel-sales operation than loyalty products focused solely on shoppers.

AI Quick Add can pre-fill customer or sale forms from a chat message or bill photo, with the merchant confirming the result before it is saved. CSV batches import customer and sales records from a POS or CRM and return per-row results. Scoped API keys let billing or CRM systems record sales and manage customers, reducing the need to rebuild existing workflows around Puraskar.

Key features

• Flexible rewards: Points and cashback can differ by category or product, while FIFO accounting and expiry help keep balances predictable.
• Engagement tools: Campaigns, coupons, streaks, games, badges, referrals and redemptions support more varied programmes than a single discount mechanic.
• Trade Network: QR attribution, purchase-based rewards, targets, tiers and leaderboards address dealer and distributor motivation alongside consumer loyalty.
• AI-assisted entry: Chat messages and bill photos can populate forms, but confirmation remains required before data is stored.
• Data connections: CSV imports include row-level outcomes, and scoped API keys support sales and customer operations from billing or CRM software. POS integration is also supported.
• Customer access and controls: Customers sign in at puraskar.in with an email one-time code, without an app download or password. Merchant security measures include encrypted credential storage, role-based access and tenant-level isolation; service providers process email, AI, notifications and infrastructure data, potentially on servers outside India.

Pricing

Puraskar is freemium, with paid plans from ₹999/mo. The Free plan costs nothing and includes one branch, three staff accounts, 500 customers, 50 AI credits per month and Trade Network. It is a sensible starting point for a single site, but the branch, staff, customer and AI ceilings restrict expansion.

Starter costs ₹999 a month for two branches, 10 staff accounts, 2,500 customers and 250 AI credits monthly. It adds games, scan-to-earn and referrals plus merchant branding orders, while retaining Trade Network. This is the practical entry tier for a growing small business that needs engagement features rather than only core points.

Growth is ₹2,999 a month for five branches, 25 staff accounts, 10,000 customers and 1,000 AI credits monthly, with the same added engagement and branding capabilities. It fits regional operators managing several locations. Business costs ₹7,999 a month and raises capacity to 20 branches, 100 staff accounts, 50,000 customers and 5,000 AI credits, making it aimed at larger networks.

Enterprise has custom pricing and unlimited branches, staff and customers, volume AI or marketplace credit and dedicated onboarding. The published member limit is 2,500, so buyers should confirm how that limit applies to their account and plan. Owners can upgrade, downgrade or cancel in the Merchant Portal; fees already billed for a period are non-refundable except where law requires otherwise. Every account receives help-channel support, while higher tiers include priority support.

Platforms

Puraskar is offered through the web and an API. Customers use a browser-based email code sign-in rather than a required mobile application.

Who it's for

Retail stores, restaurants and cafés, salons and spas, D2C and e-commerce brands, and service businesses are the stated audiences. It is particularly well matched to companies combining customer rewards with dealer or distributor programmes, or those bringing an established POS or CRM into a new loyalty system. A single-location operator wanting only basic rewards may be better served by a narrower product and lower administrative overhead.

Pros and cons

Pros

• Product- and category-specific points and cashback support precise reward economics.
• Trade Network covers dealers, distributors and influencers as well as customers.
• CSV imports, row-level results and scoped APIs ease migration and integration.
• The free plan provides a real starting point, including Trade Network.
• Email one-time-code access avoids passwords and app installation for customers.

Cons

• Free capacity is limited to one branch, three staff accounts, 500 customers and 50 AI credits monthly.
• Games, scan-to-earn and referrals begin at Starter, so the free tier omits several engagement options.
• Enterprise pricing is custom, and billed periods are generally non-refundable.
• Data may be processed outside India by service providers, which may matter to businesses with location-specific governance requirements.

Alternatives

Cuppacard is the better pick for a smaller, mobile-friendly loyalty scheme: it supports Android, iOS and web, offers a first month free, and its 10.00 GBP monthly plan covers up to 50 monthly active users with custom schemes, insights and offers.

meed suits businesses wanting a free tier for up to 50 members or a USD-priced Pro plan with additional-location pricing.

Qashier is preferable when a broader POS stack with payments, ordering, table layouts and menu management is the priority; its Essential plan is listed at $5 a month with a nine-store limit.

SalonHub360, Salonist and Fresha are alternatives for salon operators focused on booking, calendars, staffing or client management.

SpotOn Restaurant is a restaurant-focused paid option bundling POS hardware and software, ordering, payments and reporting.

Lumidara is an alternative for web-based client booking and campaigns, with a Pro plan offering unlimited clients and self-booking.

For a broader category shortlist, see Salon Loyalty Software.

Verdict

Choose Puraskar if you need configurable customer loyalty, trade-channel rewards and integration paths into POS or CRM systems, especially across multiple Indian locations. Its free entry point and clearly tiered capacity make pilots straightforward. Look elsewhere if your operation needs only a lightweight loyalty card, a dedicated salon scheduler or a full restaurant POS, or if custom Enterprise pricing and cross-border processing are unsuitable.