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Professor ARPDAU

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What Professor ARPDAU is

Professor ARPDAU is a web-based set of analytics and geographical pricing tools for teams working on free-to-play mobile games. Its calculators model retention, lifetime value, campaign break-even timing, daily active users, and revenue. The retention curve calculator fits a regression curve from observed D1, D3, D7, and optional D30 data; at least two observations are needed, and an observation entered as 0% is excluded. The LTV predictor estimates lifetime value by multiplying ARPDAU by the sum of the game's retention curve. A break-even analyzer estimates when paid-user revenue exceeds acquisition cost using CPI, observed LTV, and retention metrics. Another predictor models DAU from daily installs and retention scenarios, then estimates daily revenue using ARPDAU. The geographical pricing tool can update in-app product prices across countries where an app is available, with country targeting and adjustments controlled by the user. It accesses apps associated with a Google Play Console account through Google's API and the user's credentials. The site says free modeling tools need no account and company data is not stored on its servers.

Who it suits

Professor ARPDAU is aimed at product managers and teams working on free-to-play mobile games. It may suit teams modeling retention, LTV, campaign economics, DAU, revenue, or country-level in-app pricing.

What it does well

  • Free modeling tools do not require an account.
  • Models retention, LTV, break-even timing, DAU, and revenue.
  • Users control country targeting and price adjustments.
  • Proposed in-app price changes can be viewed for free.
  • A free one-hour seminar is offered.

What to know first

  • Retention tools require at least two observations.
  • A 0% retention observation is excluded.
  • Geographical pricing uses Google Play Console access and credentials.
  • The Android Geographical Pricing plan lists a $19.95 charge plus $0.10 per product.

Limits

Retention and forecasting tools require at least two retention observations, and observations set to 0% are excluded. The Android Geographical Pricing plan is billed at $19.95 plus $0.10 per in-app product to optimize an entire portfolio.

Plans

PlanBilled and limitsPrice
Android Geographical Pricing$19.95 plus $0.10 per in-app product to optimize your entire portfolio · Google Play apps · Android geographical pricingOn request

As arpdau.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Professor ARPDAU website
  2. Use the free modeling tools without creating an account
  3. Enter at least two retention observations for retention or forecasting models
  4. Provide ARPDAU, installs, CPI, LTV, and retention inputs required by each calculator
  5. For geographical pricing, connect the Google Play Console account and authorize Google's API
  6. Choose countries and adjust proposed in-app prices

Verdict

Professor ARPDAU combines game-performance calculators with a geographical pricing tool for Android apps. Note the retention-data requirements and the Google Play Console access needed for pricing updates.

Questions

Is there a free plan?

Yes. The modeling tools are free to use without an account. The geographical pricing page also allows proposed price changes to be viewed for free.

What does paid geographical pricing cost?

The Android Geographical Pricing plan is billed at $19.95 plus $0.10 per in-app product to optimize an entire portfolio.

Which platforms are supported?

Professor ARPDAU is web-based, and its geographical pricing support is for Google Play apps on Android.

What information does geographical pricing use?

It queries apps associated with your Google Play Console account through Google's API and your credentials.

How many retention points are needed?

The retention curve and forecasting tools require at least two observations. A 0% observation is excluded from the calculation.

Is company data stored?

The site says company data is not stored on its servers; submitted or collected information is stored temporarily for the browsing session.

Facts from Professor ARPDAU's own pages

Campaign analysis
The break-even analyzer estimates how many days it takes a paid user cohort's revenue to exceed its acquisition cost, using CPI, observed LTV, and retention metrics. · arpdau.com, 7 Oct 2026
Cookies
The privacy policy says strictly necessary cookies are stored for the session and automatically deleted when the browser or tab closes or after 30 minutes of inactivity. · arpdau.com, 7 Oct 2026
DAU and revenue
The DAU and revenue predictor models DAU from daily installs and retention scenarios, then estimates daily revenue using ARPDAU. · arpdau.com, 7 Oct 2026
Geographical pricing
The pricing tool can automatically update in-app product prices across countries where an app is available, with country targeting and price adjustments controlled by the user. · arpdau.com, 7 Oct 2026
Headquarters
British Columbia, Canada · arpdau.com, 28 Sept 2026
Integration
The geographical pricing tool queries apps associated with the user's Google Play Console account and works using Google's API and the user's credentials. · arpdau.com, 7 Oct 2026
Intended users
The site describes its tools for product managers and teams working on free-to-play mobile games. · arpdau.com, 7 Oct 2026
LTV prediction
The LTV predictor estimates user lifetime value by multiplying ARPDAU by the sum of the game's retention curve. · arpdau.com, 7 Oct 2026
Notable limitation
The retention and forecasting tools require at least two retention observations, and setting an observation to 0% excludes that data point. · arpdau.com, 7 Oct 2026
Pricing access
The geographical pricing page says no account or subscription is required and proposed in-app price changes can be viewed for free. · arpdau.com, 7 Oct 2026
Privacy
The site says no account is required for its free modeling tools and that company data is not stored on its servers. · arpdau.com, 7 Oct 2026
Product
Professor Arpdau offers free-to-play mobile game analytics tools and geographical pricing tools. · arpdau.com, 7 Oct 2026
Retention modeling
The retention curve calculator fits a regression curve using observed D1, D3, D7, and optional D30 retention data, with at least two observations required. · arpdau.com, 7 Oct 2026
Session data
The terms state that information submitted or collected through the website is stored temporarily for the duration of a browsing session. · arpdau.com, 7 Oct 2026
Support
The site offers a free one-hour seminar and directs technical support requests to [email protected]. · arpdau.com, 7 Oct 2026

Where Professor ARPDAU stands on Freedom251

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