Freedom251 › Retail Pricing Software
PriceShape
What PriceShape is
PriceShape is a web and API pricing platform for online retailers, brands, and wholesalers. It combines market and competitor pricing data with tools for setting and applying pricing decisions. Users can define rules using competitor prices, stock levels, and margins, then have selected prices change automatically when competitors move. Product groups can be organized from sales, stock, and competitor information, including identification of slow-moving items. Penny, the platform’s AI pricing analyst, answers questions with data-driven insights. PriceShape also provides price recommendations and discount analysis. Integrations and data connections named by the FAQ include Shopify, Google Analytics, Tableau, Power BI, Google Data Studio, and the PriceShape API. Marketplace feeds include Idealo, Amazon, Pricerunner, Prisjagt, Manomano, Galaxus, Kaufland, and eBay. Full use requires a feed with Brand, GTIN, Title, and Price attributes. It supports all currencies, while the interface and reports are in English. Growth is €599 a month, with a 14-day trial; Enterprise uses custom pricing.
Who it suits
It suits online retailers, brands, and wholesalers managing competitor-informed pricing across many products. Teams needing English reporting, marketplace feeds, and automated rules may find its feature set relevant.
What it does well
- Automatic price changes based on defined rules
- Dynamic groups can identify slow-moving products
- AI analyst provides data-driven pricing insights
- Connects with major analytics and marketplace feeds
- Supports all currencies and many products
What to know first
- No free plan
- Full use requires a product feed
- Interface and reports are English only
- Growth costs €599 a month
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | Final price depends on assortment and markets | €599 a month |
| Enterprise | Custom pricing; quoted based on setup · Built around your assortment and markets; custom integrations and dedicated support | On request |
As priceshape.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Verdict
PriceShape combines competitor monitoring, rule-based price changes, product grouping, and analysis in one platform. Its paid plans and English-only interface are important considerations before starting the 14-day trial.
Facts from PriceShape's own pages
- Additional help
- The FAQ says its AI chatbot James is available 24/7 and also points to a Help Centre with guides and articles. · priceshape.com, 7 Oct 2026
- AI analyst
- Penny is PriceShape’s AI pricing analyst, which users can ask questions in the platform to get data-driven insights. · priceshape.com, 7 Oct 2026
- Audience
- PriceShape describes its offering as serving online retailers, brands, and wholesalers. · priceshape.com, 7 Oct 2026
- Dynamic pricing
- Users set pricing rules based on competitor prices, stock levels, and margins, and PriceShape adjusts selected product prices automatically when competitors move. · priceshape.com, 7 Oct 2026
- Feed requirements
- A product feed is required for full platform use, with Brand, GTIN, Title, and Price listed as mandatory attributes. · priceshape.com, 7 Oct 2026
- Founded
- 2018 · priceshape.com, 28 Sept 2026
- Headquarters
- Aarhus, Denmark · priceshape.com, 28 Sept 2026
- Integrations
- The FAQ names Shopify, Google Analytics, Tableau, Power BI, Google Data Studio, and the PriceShape API among its integrations and data connections. · priceshape.com, 7 Oct 2026
- Language
- The platform supports all currencies, while its user interface and reporting features are currently available only in English. · priceshape.com, 7 Oct 2026
- Limits
- PriceShape says there is no set product monitoring limit and that tens of thousands of products can be managed depending on needs and setup. · priceshape.com, 7 Oct 2026
- Marketplace feeds
- The FAQ lists Idealo, Amazon, Pricerunner, Prisjagt, Manomano, Galaxus, Kaufland, and eBay as marketplace feeds that can be integrated. · priceshape.com, 7 Oct 2026
- Product
- PriceShape provides market and competitor pricing data and tools for retailers and brands to monitor markets and make pricing decisions. · priceshape.com, 7 Oct 2026
- Product grouping
- Dynamic product groupings can categorize products using sales data, stock levels, and competitor insights, including identifying slow movers. · priceshape.com, 7 Oct 2026
- Security
- PriceShape states that it is ISO 27001 certified for information security management. · priceshape.com, 7 Oct 2026
- Support
- Customers and trial users can contact support through in-platform chat, with stated hours Monday–Thursday 08:00–16:00 and Friday 08:00–15:30 CET; the page reports a typical response time of 3–4 minutes during opening hours. · priceshape.com, 7 Oct 2026
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