Potion

What Potion is

Potion creates personalized AI videos for sales outreach, lead re-engagement, and upselling. Users can record webcam footage or generate videos from text, then personalize names, backgrounds, company logos, and pain points. AI face, voice, and gesture cloning creates tailored versions, with full-length AI videos up to five minutes. Videos can be sent by email, LinkedIn, text, or quick-share link, while analytics show views, clicks, and engagement. Potion runs on the web and through an extension, with a Chrome extension linked from its product page. Listed integrations include Apollo, Gmail, HubSpot, Salesforce, LinkedIn, Outlook, and Zendesk. Starter costs $99 a month and includes 750 Dynamic AI videos and three Full AI video templates per month. Professional costs $299 a month with unlimited AI videos; both include a seven-day free trial. Potion states SOC 2 Type 1 compliance and TLS 1.2 encryption in transit. Stripe handles card data, which Potion says its servers and databases do not store.

Who it suits

Potion is aimed at sales teams that want personalized video outreach at scale. Its integrations and engagement analytics support teams coordinating campaigns across email, social, and CRM tools.

Limits

Starter provides 750 Dynamic AI videos and three Full AI video templates per month. Professional provides unlimited AI videos per month. Potion has no free plan, and both listed paid plans begin with a seven-day trial.

Getting started

1. Open Potion’s website
2. Start the seven-day free trial
3. Choose Starter or Professional, or contact Potion about Enterprise
4. Use the web app or install the linked Chrome extension
5. Record webcam footage or generate a video from text
6. Connect supported tools such as Gmail, HubSpot, Salesforce, or LinkedIn

Verdict

Potion combines AI video personalization, distribution channels, and engagement tracking for sales use. Paid plans start at $99 a month, with higher tiers adding unlimited videos or enterprise services.