PostPlan is a web and API service for scheduling and publishing social media content across connected networks. Its drag-and-drop calendar offers monthly and weekly planning, while the Scheduler Smart Sheet supports bulk video and image uploads with platform-constraint checks. Comments and messages from connected platforms arrive in one inbox for replies. The service describes cross-platform analytics and automatic scheduling for periods when an audience is most active. Team workflows include roles, collaborative drafts, and approval before publishing. Supported networks listed include Instagram, Facebook, LinkedIn, X/Twitter, YouTube, TikTok, and Bluesky; plan descriptions also refer to all 12 social networks. Pro and Ultimate provide a public REST API, with Bearer keys and HMAC-SHA256 event verification. Ultimate adds webhooks. Pro allows 60 API requests per minute, while Ultimate allows 120. OAuth tokens and API secrets are encrypted at rest with AES-256-GCM, and HTTP communications require TLS 1.3. A free plan and 14-day trial are listed, alongside paid monthly plans.
Who it is for
Basic is positioned for solo creators, Standard for content creators, Pro for large businesses, and Ultimate for agencies. Teams needing approvals, analytics, or developer access can choose higher plans.
What is good
- Visual calendar with drag-and-drop scheduling
- Bulk uploads with platform checks
- Unified inbox for comments and messages
- Team roles and approval workflows
- Free plan and 14-day trial
What to know first
- Free plan allows three connected accounts
- Basic and Standard lack Developer API access
- API limits vary by plan
Verdict
PostPlan covers planning, publishing, inbox management, analytics, collaboration, and API access in one service. Its plans range from free to $99.00 USD per month, with different account, seat, and API allowances.
PostPlan plans and pricing
All plansCompared on social media management tools
- Free plan
- Yes
- Social accounts
- 3
- Supported networks
- Instagram, Facebook, LinkedIn, X/Twitter, YouTube, TikTok, Bluesky
- Scheduled posts
- 5
- Analytics level
- basic
