Freedom251 › Direct Mail Automation Software

Postie

Paid Web

What Postie is

Postie is a web-based direct-mail campaign platform for consumer brands and marketers. It helps teams find prospective customers, retarget site visitors, and reconnect with CRM audiences through postcard campaigns. Audience tools create lookalike groups from customer and custom audiences using demographic, transactional, and behavioral attributes. A pixel or tag-manager connection can use browsing and cart-abandonment activity for retargeting and attribution.

Campaign workflows include audience selection, A/B testing, deployment, and automated printing through Postie’s print cloud. Customizable KPI dashboards show results in real time, including cost per acquisition, conversion rate, and return on ad spend. Teams can view campaign reports in Postie or export results to a BI or analytics environment with field-level sharing controls. Named app integrations include Shopify, Klaviyo, HubSpot, Iterable, and Salesforce; S3 or SFTP file delivery and pixel or tag-manager connections are also available. Postie supports variable postcard personalization, address verification, domestic delivery, and API access. Its capabilities page says it supports SOC 2, CCPA, and HIPAA compliance for vendor onboarding. Pricing is set through a custom service order.

Who it suits

Postie suits consumer brands and marketers looking to acquire customers, retarget site visitors, or reengage CRM audiences with direct mail. It may also suit teams that want campaign reporting, audience exports, and integrations with marketing or analytics systems.

What it does well

Builds lookalike audiences from demographic, transactional, and behavioral attributes.
Uses browsing and cart-abandonment signals for retargeting and attribution.
Supports audience selection, A/B testing, deployment, and automated printing.
Dashboards report CPA, conversion rate, and ROAS in real time.
Offers named app integrations and S3 or SFTP delivery.
Includes address verification, API access, and variable postcard personalization.

What to know first

Pricing is provided through a custom service order.
Delivery scope is domestic.
Platform access is web-based.

Limits

The custom service order sets fees for the platform license, campaigns, and platform audiences; rates depend on the Order. Platform license fees are generally billed annually in advance.

Plans

Plan	Billed and limits	Price
Custom service order	Fees are specified in an Order; platform license fees are generally billed annually in advance. · Platform license fee · campaign fees · platform audience fees; rates depend on the Order	On request

As postie.com lists them, read 9 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://postie.com/
Contact Postie for pricing and a custom service order.
Connect a named app integration, pixel or tag manager, or schedule S3 or SFTP audience-file delivery.
Select an audience, run campaign tests, and deploy the postcard campaign.

Verdict

Choose Postie if your marketing team wants to coordinate direct-mail targeting, postcard campaigns, and real-time campaign measurement in one web platform. Teams seeking a published price or delivery beyond its domestic scope should look elsewhere.

Questions

How much does Postie cost?

Pricing is on request through a custom service order. The Order specifies fees and rates for the platform license, campaigns, and platform audiences.

Which platforms does Postie support?

Postie is available on the web.

What integrations does Postie offer?

Named app integrations include Shopify, Klaviyo, HubSpot, Iterable, and Salesforce. It also describes S3 or SFTP delivery and pixel or tag-manager connections.

What direct-mail formats and delivery does it support?

Postie supports postcards with variable personalization, address verification, and domestic delivery.

Does Postie provide campaign reporting?

Yes. Its customizable dashboards report KPIs including CPA, conversion rate, and ROAS in real time. Results can also be exported to BI or analytics environments with field-level sharing control.

What does Postie say about security and privacy?

The capabilities page says it supports SOC 2, CCPA, and HIPAA compliance for vendor onboarding. Its privacy information describes licensed third-party data for targeting services and consumer privacy choices, including opt-out links.

Facts from Postie's own pages

Audience targeting: It builds lookalike audiences from customer segments and custom audiences using demographic, transactional, and behavioral attributes. · postie.com, 9 Oct 2026
Automation: The integrations page describes recurring audience refreshes, daily trigger segments, prospecting training sets, and conversion audiences. · postie.com, 9 Oct 2026
Campaign execution: The platform supports audience selection, A/B tests, campaign deployment, and automated printing through its print cloud. · postie.com, 9 Oct 2026
Exports: Campaign reporting is available in Postie, and data exports can send results to a customer's BI or analytics environment with field-level sharing control. · postie.com, 9 Oct 2026
Headquarters: Austin, Texas, United States · postie.com, 28 Sept 2026
Integrations: The site names Shopify, Klaviyo, HubSpot, Iterable, and Salesforce as direct app-level integration examples, and also describes S3 or SFTP and pixel or tag-manager connections. · postie.com, 9 Oct 2026
Intended customers: Postie describes its service for consumer brands and marketers seeking to acquire customers, retarget site visitors, or reengage CRM audiences with direct mail. · postie.com, 9 Oct 2026
Measurement: Customizable KPI dashboards report campaign results in real time, including CPA, conversion rate, and ROAS. · postie.com, 9 Oct 2026
Onboarding: The integrations page says most direct app-level integration setups take minutes and describes scheduled S3 or SFTP audience-file delivery. · postie.com, 9 Oct 2026
Privacy: Postie says it takes reasonable physical, technical, and administrative security steps, and its privacy policy describes using licensed third-party data to provide targeting services. · postie.com, 9 Oct 2026
Privacy rights: The site identifies Postie as a registered data broker under applicable state laws, including Texas law, and provides consumer privacy choices and opt-out links. · postie.com, 9 Oct 2026
Product: Postie is a direct-mail campaign platform that lets marketers run campaigns and track return on ad spend in real time. · postie.com, 9 Oct 2026
Security and compliance: The capabilities page says Postie supports SOC 2, CCPA, and HIPAA compliance for vendor onboarding. · postie.com, 9 Oct 2026
Support: The company lists [email protected] and 888-992-4935 as contact details. · postie.com, 9 Oct 2026
Website retargeting: Its pixel and tag-manager connection uses site behavior for retargeting and attribution, including browse and cart-abandonment signals. · postie.com, 9 Oct 2026

Where Postie stands on Freedom251

Direct Mail Automation Software#26 of 28