Planua

Planua is a web-based AI staging tool for property imagery, suited to agencies and design teams preparing rooms for listings. Its strongest case is the combination of precise staging controls and shared client workflows; the main caution is that its two published pricing schedules do not match.

Overview

Planua turns empty-room photos into furnished interiors while retaining the original perspective and layout. That makes it a practical fit for property marketing, where staging should help buyers picture a room without changing its apparent proportions. Users can refine furniture, styling and details after generation, rather than relying on a single initial result.

Shared project folders bring property work through drafts, client review, approvals and final exports. The service supports 4K exports and commercial use in listings, portals, brochures and campaigns, making it more relevant to recurring professional work than casual interior inspiration.

Key features

Directed staging and refinement

Users can guide an image by room type, style, buyer profile, mood, color direction, brands or exact furniture pieces. That range is useful when an agency is working to a specific property brief or target buyer. The refine workflow then allows adjustments to furniture and details while preserving the source room’s perspective and layout, a meaningful constraint for credible listing imagery.

Shared project workflow

Folders support drafts, client review, approvals and final exports. This gives teams a place to coordinate property imagery rather than treating each staged photo as a standalone task. The homepage also identifies commercial use and 4K output, which suit professional campaign materials.

Data handling

Uploaded content and prompts may be sent to Google Generative Language API services and Replicate for image generation and editing. Some providers may process data outside the EU or EEA; Planua says transfers rely on adequacy decisions where available or safeguards such as Standard Contractual Clauses. Agencies handling client property images should weigh those arrangements against their own data requirements.

Pricing

Planua is freemium, with a free option and a free trial. Its homepage gives one schedule—Free at €0, Essential at €39/mo, Pro Studio at €99/mo and Agency at €249/mo—while its older pricing guide gives another: Free Tier at €0, Starter at €19/mo, Pro Studio at €59/mo and Agency at €149/mo. Because both schedules differ in names and prices, confirm which applies before subscribing.

The cheaper Starter schedule has a stated commercial license and 4K exports, but uses credits rather than a monthly staged-image figure. The Essential schedule states a 25-image monthly cap and bulk processing, while Pro Studio and Agency on the older schedule add team seats, rollover and support. Do not assume those allowances carry across to the differently priced homepage tiers.

Platforms

Planua runs on the web. Its FAQ describes no public API in current documentation, so teams seeking a documented API workflow should consider that limitation.

Who it's for

Planua is designed for real estate agencies, staging teams, architects and interior professionals. Its control over room styling, commercial exports and shared review makes it particularly apt for teams producing listing or campaign imagery. It is less compelling for a buyer who only needs occasional personal room concepts, or for an organization that requires a public API or cannot accept the stated provider-transfer arrangements.

Pros and cons

• Pros: Room and buyer controls, including exact furniture and brands, allow staging to follow a specific brief.
• Pros: Refinement preserves room perspective and layout, helping keep staged images tied to the original property.
• Pros: Shared folders cover client review and approvals, while 4K commercial exports support professional publication.
• Cons: The conflicting prices and tier names make it difficult to budget without confirming the applicable schedule.
• Cons: Free outputs are capped and watermarked, limiting their use as final listing imagery.
• Cons: Uploaded images and prompts may be processed by third-party AI providers, including outside the EU or EEA.

Alternatives

For a broader comparison of virtual-staging tools, browse Virtual Staging Software. Choose StageHQ if Android or iOS access matters alongside web use, or if three free watermarked previews are enough for evaluation. Stuccco is another freemium web option, with an example pay-as-you-go price of $35 a month for its Add Furniture and Decor service. Pick DreamStage Studio when the need is listing copy and social media kits from $3, paid once, or decluttering and item removal from $8, paid once, rather than a shared staging workflow.

RestageHQ suits readers who prefer pay-as-you-go staged-photo credits at $3, paid once, with no subscription and credits that never expire. Roomood is a freemium web alternative whose Starter plan is shown at $19.90 a month, billed annually, with 50 images per month and no watermark. PadStyler AI offers Android, iOS, API and web platforms, which may suit teams needing those access options; its Premium plan is $39 a year, billed yearly. Pristage is a freemium web and API option with a free allowance of three watermarked standard-quality staged images. VirtualStage is another freemium web alternative.

Verdict

Planua is a strong fit for property and interior teams that need controlled AI staging, room-preserving refinements and collaborative approval workflows. Its clearest reasons to choose it are the detailed creative controls and commercial 4K exports; its clearest reasons to look elsewhere are the lack of a public API and the material uncertainty over which subscription schedule applies. Confirm the price, quota and team terms before selecting a paid tier.