Picolink
What Picolink is
Picolink is a link-shortening service with click analytics and tools for managing branded campaigns. Reports can break clicks down by country, device, referrer, and UTM campaign while filtering bot traffic. The analytics do not set cookies or store raw IP addresses. Its UTM builder accepts source, medium, campaign, term, and content parameters. Smart routing can apply country, device, operating system, browser, and language conditions, with up to 10 rules on a link. Routing can divide visitors among as many as five weighted destinations for A/B testing without cookies. Picolink supports custom domains, bulk link creation, geo targeting, password-protected links, and downloadable PNG QR codes. The REST API creates, lists, retrieves, updates, and deletes links, and can connect with CI/CD, Zapier, or other tools. API keys are shown once and stored as hashes. Signup supports email, Google, or GitHub SSO without a credit card, and plans include a 14-day full-product trial.
Who it suits
Picolink suits creators, small teams, and focused campaigns, while its Scale plan targets growing workspaces with higher volume and longer history. It also fits developers needing API-based link management.
What it does well
- Country, device, referrer, and UTM click reports
- Smart routing with up to 10 rules per link
- Traffic splits among five weighted destinations
- REST API supports full link management
- Password protection available on all plans
What to know first
- Scale plan limits retention to three years
- Analytics do not store raw IP addresses
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Scale | Billed monthly. Cancel anytime. · Unlimited links · 1M events/mo · 3 yr retention | $24 a month |
| Launch | Billed monthly. Cancel anytime. · 10K links · 100K events/mo · 1 yr retention | $9 a month |
As picolink.io lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Picolink combines link shortening, detailed campaign analytics, routing controls, and API access. Its free plan and 14-day trial allow evaluation before choosing between listed capacity tiers.
Facts from Picolink's own pages
- A/B testing
- Routing rules can split traffic among up to five weighted destinations without setting cookies. · picolink.io, 12 Oct 2026
- Analytics
- Its analytics filter bot traffic and report clicks without setting cookies or storing raw IP addresses. · picolink.io, 12 Oct 2026
- API
- The REST API supports link creation, listing, retrieval, updating, and deletion; API keys are shown once and stored as hashes. · picolink.io, 12 Oct 2026
- API access
- Yes · picolink.io, 20 Sept 2026
- Bulk link creation
- Yes · picolink.io, 20 Sept 2026
- Custom domains
- Users can bring custom domains, and Picolink says it automatically provisions TLS. · picolink.io, 12 Oct 2026
- Free plan
- No · picolink.io, 20 Sept 2026
- Geo targeting
- Yes · picolink.io, 20 Sept 2026
- Integrations
- Picolink says its REST API can connect to CI/CD, Zapier, or users’ own tools. · picolink.io, 12 Oct 2026
- Intended users
- Launch is described as intended for creators, small teams, and focused campaigns; Scale is aimed at growing workspaces with higher volume and longer history. · picolink.io, 12 Oct 2026
- Password protection
- Password-protected links are available on all plans, and passwords are stored as bcrypt hashes with cost factor 12. · picolink.io, 12 Oct 2026
- Product
- Picolink shortens links and provides click analytics by country, device, referrer, and UTM campaign. · picolink.io, 12 Oct 2026
- QR codes
- Each link can have a downloadable PNG QR code that encodes the short URL. · picolink.io, 12 Oct 2026
- Routing
- Smart routing supports country, device, operating system, browser, and language conditions, with up to 10 rules per link. · picolink.io, 12 Oct 2026
- Signup
- The homepage says users can sign up with email or Google or GitHub SSO, without a credit card. · picolink.io, 12 Oct 2026
- Support
- Picolink lists email and chat support for its plans. · picolink.io, 12 Oct 2026
- Trial
- The homepage offers a 14-day full-product free trial with no credit card required. · picolink.io, 12 Oct 2026
- UTM builder
- The built-in UTM builder supports source, medium, campaign, term, and content parameters. · picolink.io, 12 Oct 2026
Where Picolink stands on Freedom251
- URL shorteners#94 of 156