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Pexels

What Pexels is
Pexels is a free library of stock photos and videos for people seeking downloadable visuals. Its photos and videos are available for personal and commercial use without attribution. Accounts add collections, likes, download history, photographer follows, uploads, and a personalized homepage. Developers can use the free RESTful JSON API to access the photo and video library programmatically; API keys default to 200 requests per hour and 20,000 per month. The API cannot be used to reproduce Pexels or create wallpaper and image-gallery apps. Official tools include Android and iOS apps, a Chrome extension, Google Slides add-on, and Figma and Sketch plugins; a community MS Office add-in is also listed. Pexels names Canva, Typeform, Sketch, and Airtable as API partners. The library lists vector, illustration, and editorial assets in addition to API access. Pexels says contributors include hundreds of thousands of photographers and videographers and that its media is used by millions of people, from startups to global brands. Uploads created with generative AI are not allowed.
Who it suits
Pexels suits designers, bloggers, and others who need downloadable photos or videos for personal or commercial use. Developers may also use its API within the stated request limits and restrictions.
What it does well
- Photos and videos can be used commercially without attribution.
- Accounts offer collections, download history, and photographer follows.
- Free API access to the photo and video library.
- Apps and plugins cover mobile, browser, and design tools.
What to know first
- API keys default to 200 requests per hour.
- API use excludes replicas and wallpaper or image-gallery apps.
- Generative-AI-created uploads are not allowed.
Limits
The Free plan includes free photos and videos. API keys default to 200 requests per hour and 20,000 per month, and the API may not be used to replicate Pexels or create wallpaper and image-gallery apps.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | free photo/video downloads · personal and commercial use · no attribution required | Free |
As pexels.com lists them, read 14 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Pexels website or open its Android or iOS app.
- Create an account to use collections, download history, follows, likes, uploads, and a personalized homepage.
- Install the Chrome extension, Google Slides add-on, Figma plugin, or Sketch plugin if useful.
- For programmatic access, use the RESTful JSON API and account for its default request limits.
- Review the API restrictions before building an application with the library.
Pexels is a stock photo and video library for creators and teams who need visuals for personal or commercial projects. Its no-cost, no-attribution license makes it a practical first stop; developers should check the API quotas and restrictions before building around it.
Overview
Pexels brings photos and video together with vector, illustration, and editorial assets. Photos and videos can be used for personal and commercial purposes without attribution, a useful advantage for publishers and small teams that need to avoid both recurring media costs and crediting work. Hundreds of thousands of photographers and videographers contribute, and the audience spans startups to global brands.
Accounts add collections, download history, photographer follows, a personalized homepage, likes, and uploading. These organizational features suit people returning to the library for ongoing projects, while casual users can access the free media without relying on them. Pexels does not allow uploads created with generative AI, which matters to contributors whose workflow depends on that material.
Key features
Library and account organization
The range of media makes Pexels more versatile than a photo-only source: projects can draw on video, vector, illustration, and editorial assets as well. Collections and download history help users keep track of selected material, while photographer follows and a personalized homepage support repeat browsing. Likes and uploading round out the account tools, although none change the free license for photos and videos.
Apps and integrations
Official tools include iOS and Android apps, a Chrome extension, a Google Slides add-on, and Figma and Sketch plugins. These give mobile users and people working in supported creative tools ways to reach Pexels without limiting access to its website. A community MS Office add-in is also listed, but it is not an official Pexels tool. Pexels identifies Canva, Typeform, Sketch, and Airtable as API partners.
API access and limits
The free RESTful JSON API provides programmatic access to the photo and video library. Default keys allow 200 requests per hour and 20,000 per month, which sets a concrete ceiling for applications that fetch media repeatedly. The API cannot be used to replicate Pexels or to create wallpaper and image-gallery apps, so it is not a general-purpose route to rebuilding the service or powering those products. API users are directed to the Help Center for answers and troubleshooting.
Privacy
Pexels says it uses commercially reasonable technical and organizational measures to protect personal data. Its privacy policy includes rights to access, rectify, delete, restrict, and port personal data, as well as to object to its processing.
Pricing
Pexels has one plan: Free — free. It includes free photos and videos, with API access capped at 200 requests per hour and 20,000 per month by default. There is no paid tier or seat-based price in this plan, so it suits individuals and teams seeking free media rather than a subscription with a higher API quota. Those limits and the API's prohibited uses matter most to developers; the free license does not remove them.
Platforms
Pexels is available on web, Android, and iOS, with an API and extension. Its official tools also include the Google Slides add-on and Figma and Sketch plugins; the MS Office add-in is community-made.
Who it's for
Pexels is a strong choice for designers, bloggers, publishers, and teams that need downloadable visuals for personal or commercial use without attribution or a media budget. Its account tools are useful for recurring work, and its mobile and creative-tool integrations provide more than a website-only workflow. It is a weaker fit for developers whose application needs to exceed the default API quotas or falls into the prohibited wallpaper, gallery, or replication uses, and for contributors seeking to upload generative-AI content.
Pros and cons
- Pro: Free personal and commercial use without attribution removes a licensing fee and crediting requirement for photos and videos.
- Pro: Photos, video, vector, illustration, and editorial assets cover more visual needs than a still-photo library alone.
- Pro: Collections, download history, and photographer follows help users organize and revisit their work.
- Con: The API's default 200 hourly and 20,000 monthly request limits may constrain applications with frequent media requests.
- Con: API rules rule out replication and wallpaper or image-gallery apps, limiting some otherwise plausible integrations.
- Con: Generative-AI-created uploads are barred, excluding that material from contributor workflows.
Alternatives
Pixabay is another free option, with free media downloads and full-resolution photo and video downloads requiring sign-up; its listed platforms include Android, iOS, web, and API. Its API plan is also free, making it worth comparing for a similar no-cost library workflow.
Choose Vecteezy if a freemium service with separate image-only, video-only, and unlimited-all-access plans better matches the type of downloads you need; its listed platforms are web and API.
VectorStock is an alternative for vector-focused purchasing, with web access and both pay-per-image and credit options. Its listed pay-per-image plan is $14.99 a month, billed as a single purchase for each vector, with a Pro license and no ongoing commitment.
Yay Images offers web access and freemium plans including a one-seat option, a lifetime membership capped at five downloads per day, and a 50-credit option for a one-time payment of $50 a month. It is an alternative to compare when those plan structures suit your buying pattern.
IMAGO is an API-accessible paid alternative with rights-managed and royalty-free image options; consider it if those image licensing choices fit your needs better.
Adobe Stock is a paid alternative with a free trial and web, mobile, and API platforms. Its listed plans include standard assets and video, so compare it if you want a paid stock offering rather than Pexels' free library.
Depositphotos is a freemium API-accessible alternative with monthly and annual unlimited-download plans; it may suit users seeking an unlimited-download subscription structure.
iStock is a paid web and API alternative with annual plans billed monthly, including Basic at $29 a month for 10 downloads and Premium at $70 a month for 10 downloads. Compare it if a paid download plan better suits your needs.
For a broader comparison, browse Stock Photo Websites and Stock Video Websites.
Verdict
Pexels is the right starting point for creators and teams that want a broad visual library they can use commercially without paying or adding attribution. Its free API extends that value to integrations, but the quotas and prohibited application types are the clearest reasons to look elsewhere; contributors using generative AI also need another outlet.
Verdict
Pexels provides a free visual library, account organization features, and programmatic access through its API. Review the API limits and prohibited uses if building an integration or application.
Questions
How much does Pexels cost?
Its Free plan costs nothing and includes free photos and videos.
Can I use Pexels photos and videos commercially?
Yes. Photos and videos are free for personal and commercial use without attribution.
What are the API limits?
API keys default to 200 requests per hour and 20,000 requests per month. The RESTful JSON API is free of charge.
Which platforms and tools are available?
Pexels lists web, Android, and iOS, plus a Chrome extension, Google Slides add-on, Figma plugin, Sketch plugin, and community MS Office add-in.
Can the API power a wallpaper app or a Pexels copy?
No. The API may not be used to replicate Pexels or create wallpaper and image-gallery apps.
Can users upload generative-AI-created content?
No. Pexels says uploads of content created with generative AI are not allowed.
Facts from Pexels's own pages
- Account features
- Registered users can create collections, view download history, follow photographers, like media, receive a personalized homepage, and upload their own work. · help.pexels.com, 14 Oct 2026
- AI content policy
- Pexels says uploads of content created with generative AI are not allowed. · help.pexels.com, 1 Oct 2026
- Android requirements
- The Android app listing reports Android 7.0 or later as the requirement. · appbrain.com, 14 Oct 2026
- API
- The RESTful JSON API provides programmatic access to the full Pexels photo and video library, free of charge. · pexels.com, 1 Oct 2026
- API access
- Anyone with a Pexels account can request an API key and receive it instantly. · pexels.com, 1 Oct 2026
- API availability
- Pexels offers a free API for searching photos and videos, browsing curated content, and embedding media in applications or websites. · help.pexels.com, 14 Oct 2026
- API integrations
- Pexels identifies Canva, Typeform, Sketch, and Airtable as API users or integration partners. · help.pexels.com, 14 Oct 2026
- API limits
- New API keys default to 200 requests per hour and 20,000 requests per month. · help.pexels.com, 14 Oct 2026
- API restrictions
- Pexels prohibits using its API to replicate a competing stock library or standalone wallpaper service. · pexels.com, 14 Oct 2026
- API technology
- The developer interface is a RESTful JSON API requiring an API key in an Authorization header. · pexels.com, 14 Oct 2026
- Apps and plugins
- Official tools include iOS and Android apps, a Chrome extension, Google Slides add-on, Figma plugin and Sketch plugin; a community MS Office add-in is also listed. · pexels.com, 1 Oct 2026
- Audience
- Pexels says hundreds of thousands of photographers and videographers contribute and millions of people use the media, from startups to global brands. · pexels.com, 1 Oct 2026
- Canva integration
- Pexels content is available through a Canva add-on that lets users discover free media inside Canva designs. · pexels.com, 14 Oct 2026
- Commercial rights
- Pexels states that its photos and videos may be used free of charge for commercial projects. · help.pexels.com, 14 Oct 2026
- Company ownership
- Pexels is part of Canva, which announced its acquisition of Pexels and Pixabay. · canva.com, 14 Oct 2026
- Company profile
- LinkedIn lists Pexels as privately held, founded in 2014, headquartered in Berlin, with 11–50 employees. · linkedin.com, 14 Oct 2026
- Content licence
- Uploaded photos and videos use the Pexels License, allowing free personal and commercial use without required attribution. · help.pexels.com, 14 Oct 2026
- Contributor community
- Pexels says hundreds of thousands of photographers and videographers share work on the platform. · pexels.com, 14 Oct 2026
- Crunchbase profile
- Crunchbase lists Pexels as a private Berlin company acquired by Canva and shows an 11–50 employee range. · crunchbase.com, 14 Oct 2026
- Curation
- A Pexels review team selects content for featured search placement, and the best featured work is hand-curated to the homepage. · help.pexels.com, 14 Oct 2026
- Editorial assets
- Yes · pexels.com, 21 Sept 2026
- Free plan
- Yes · pexels.com, 21 Sept 2026
- Generative AI policy
- Pexels states that contributors may not upload content created with generative AI. · help.pexels.com, 14 Oct 2026
- Higher API limits
- Pexels says limit increases are free for eligible applications that show acceptable Pexels and contributor attribution, although increases are currently paused. · help.pexels.com, 14 Oct 2026
Where Pexels stands on Freedom251
- Stock Photo Websites#2 of 80
- Stock Video Websites#4 of 26