PeerIntent identifies companies researching products and competitors on PeerSpot and helps turn that activity into potential prospects. PeerIntent Leads supplies company-level research signals, competitor tracking, and delivery through API or CSV, with filtering options that include job title and BANT. PeerPixel uses tracking pixels across PeerSpot categories to form audiences from active researchers for activation on platforms such as LinkedIn and Google. PeerSpot says its intent data and lead signals connect with major CRMs, marketing automation platforms, and ABM tools; data refresh is weekly. PeerSpot also says it captures buyer research across thousands of software evaluations and comparisons, and that reviewers are verified as product users within the prior 12 months. The web-based offering is aimed at groups including demand generation, sales, customer success, marketplace, software vendor, and executive teams. A free plan is listed, while PeerIntent Leads are available only to existing PeerSpot customers and priced separately from core packages. The AI Package + Intent is listed at $70,000/yr.
Who it is for
PeerIntent may suit demand generation and sales teams seeking company-level signals about software research, including competitor activity. It is limited to existing PeerSpot customers for access to PeerIntent Leads.
What is good
- Provides company-level research signals and competitor tracking.
- Lead delivery is available through API or CSV.
- PeerPixel audiences can be activated on LinkedIn and Google.
- CRM synchronization is listed, with weekly data refresh.
What to know first
- PeerIntent Leads are limited to existing PeerSpot customers.
- Leads are priced separately from core packages.
- AI Package + Intent is listed at $70,000/yr.
Verdict
PeerIntent combines research signals, targeting, and audience activation for teams pursuing software buyers. Access to PeerIntent Leads depends on existing PeerSpot customer status, and the listed AI Package + Intent price is $70,000/yr.
PeerIntent plans and pricing
All plansCompared on buyer intent data software
- Free plan
- Yes
- Account identification
- Yes
- Competitor intent
- Yes
- CRM synchronization
- Yes
- Data refresh
- weekly
