No. 54of 165 ·Content Management Systems

Optimizely CMS

Web · Self-hosted · API

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Freedom report

One barScore 6.3

Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Optimizely CMS is ranked #54 of 165 in content management systems on Freedom251. It runs on API, Self-hosted, Web.

Optimizely CMS plans and pricing

All plans

Agentic CMS Individually packaged; contact Optimizely for a plan optimizely.com · 5 Oct 2026

Compared on content management systems

Free plan: No

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The record

Purpose: Optimizely CMS supports content management, digital experiences, and headless capabilities, with content modeling, editorial tools, asset management, and personalization.
Target teams: Optimizely describes CMS as built for marketers to create and developers to scale.
Content delivery: CMS supports headless content consumption through content delivery APIs, and CMS SaaS content can be queried and delivered through Optimizely Graph’s GraphQL API.
Authoring: CMS supports live content preview, editorial workflows, approvals, scheduled publishing, versioning, and rollback.
Publishing features: The product page lists front-end hosting, multi-site and multi-channel management, edge delivery, interactive preview, custom visual elements, and reusable templates.
AI workflows: The CMS product page describes pre-built AI agents, automated workflows, AI translations, and webhooks.
Integrations: Optimizely says CMS agents can connect to applications such as Salesforce, Figma, and Marketo, while developer materials describe integrations with CMP, Configured Commerce, ODP, and Web Experimentation.
Deployment: Optimizely offers CMS as both PaaS, with self-managed infrastructure, and SaaS, as a fully managed service with a headless-first approach.
CMS 13 requirement: Optimizely’s CMS 13 developer overview says Optimizely Graph and Opti ID are mandatory components to access its full feature suite.
Security and compliance: Optimizely lists CMS certifications including ISO 27001:2022, ISO 27017:2015, ISO 27018:2019, and SOC 2 Type 2.
HIPAA: Optimizely says its HIPAA-ready software services include CMS in both PaaS and SaaS forms.
Support: Optimizely provides direct technical support and personalized assistance, alongside developer documentation, community forums, and peer and expert chat.
Pricing transparency: Optimizely says every plan is individually packaged and asks customers to discuss their digital needs to create a plan together; the page shows no CMS price.
Company: Optimizely’s company page says it has more than 700 partners, nearly 1,500 employees, and serves more than 10,000 businesses.

Where it ranks on Freedom251

Best Content Management Systems in 2026#54 of 165

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Sources

optimizely.com/developers/cms· checked 5 Oct 2026
optimizely.com/products/content-management· checked 5 Oct 2026
docs.developers.optimizely.com/content-management-system/v13.0.0-CMS/d· checked 5 Oct 2026
optimizely.com/trust-center/compliance· checked 5 Oct 2026
optimizely.com/plans· checked 5 Oct 2026
optimizely.com/company/· checked 5 Oct 2026