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OpenText Digital Asset Management
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What OpenText Digital Asset Management is
OpenText Digital Asset Management is an enterprise system for organizing, governing, reviewing, and delivering rich media. It supports images, video, audio, PDFs, brand guidelines, creative source files, presentations, and 3D/AR content. Libraries provide metadata, tagging, version history, permissions, digital rights management, role-based access controls, and configurable governance frameworks. AI-powered tagging, natural-language search, and reverse-image search help locate and reuse assets, while text prompts can generate visuals. Internal and external collaborators can review, mark up, and approve files. An omnichannel delivery engine creates adaptive renditions for websites, mobile apps, social, email, and signage. Connectors and RESTful APIs link creative, marketing, and commerce platforms. Listed integrations include Adobe Creative Cloud, Microsoft 365, Google Drive, Salesforce, SAP, Shutterstock, WordPress, and YouTube. Deployment options span on-premises, cloud, hybrid, off-cloud, private cloud, and managed service. OpenText lists add-ons including Experience Aviator and integrations for Shutterstock and Adobe Creative Cloud. Pricing requires contacting OpenText.
Who it suits
It is designed for marketing, creative, IT, and commerce teams managing enterprise media libraries and approval workflows. Organizations can choose from several deployment models and connect existing business platforms.
What it does well
- Handles many rich-media asset types
- Provides metadata, versioning, and permissions
- Includes AI-assisted asset search
- Supports review and approval collaboration
- Offers broad deployment choices
What to know first
- Pricing is available only by contacting OpenText
- Enterprise features may require add-ons
- Deployment and governance options can require planning
- Available platforms are API and self-hosted
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| OpenText Digital Asset Management | Enterprise product; deployment options include off cloud, private cloud, and managed service | On request |
As opentext.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
OpenText Digital Asset Management brings asset governance, collaboration, search, and multichannel delivery into one enterprise-oriented system. Its extensive integrations and deployment choices suit organizations with complex media workflows, while buyers must request pricing.
Facts from OpenText Digital Asset Management's own pages
- Add-ons
- The buying section lists Experience Aviator, Shutterstock integration, and Adobe Creative Cloud integration as add-ons. · opentext.com, 12 Oct 2026
- AI image creation
- The page says users can generate visuals from text prompts. · opentext.com, 12 Oct 2026
- AI search
- AI-powered tagging, natural-language search, and reverse-image search help users find and reuse assets. · opentext.com, 12 Oct 2026
- API access
- Yes · opentext.com, 21 Sept 2026
- APIs
- OpenText says the product connects to creative, marketing, and commerce platforms through out-of-the-box connectors and RESTful APIs. · opentext.com, 12 Oct 2026
- Approval workflows
- Yes · opentext.com, 21 Sept 2026
- Asset governance
- The asset library supports structured metadata, versioning, permissions, and digital rights management. · opentext.com, 12 Oct 2026
- Supported asset types
- images,video,audio,PDFs,brand guidelines,creative source files,presentations,3D/AR content · opentext.com, 21 Sept 2026
- Audience
- The product page describes workflows for marketing, creative, IT, and commerce teams. · opentext.com, 12 Oct 2026
- Availability
- The product is available directly from OpenText or through Google Cloud Marketplace and Microsoft Marketplace. · opentext.com, 12 Oct 2026
- Collaboration
- Built-in review, markup, and approval workflows support internal and external teams. · opentext.com, 12 Oct 2026
- Company history
- OpenText says it was founded in 1991 and grew from a University of Waterloo and Oxford University partnership. · opentext.com, 12 Oct 2026
- Creative collaboration
- Built-in review, markup, and approval workflows support internal and external teams. · opentext.com, 12 Oct 2026
- Delivery
- The omnichannel delivery engine generates adaptive renditions for multiple channels and devices; the page names websites, mobile apps, social, email, and signage as destinations. · opentext.com, 12 Oct 2026
- Deployment
- The page lists on-premises, cloud, hybrid, off-cloud, private-cloud, and managed-service deployment options. · opentext.com, 12 Oct 2026
- Founded
- 1991 · opentext.com, 4 Oct 2026
- Headquarters
- Waterloo, Ontario, Canada · opentext.com, 4 Oct 2026
- Integrations
- Listed integrations include Adobe Creative Cloud apps, Microsoft 365 apps, Google Drive, Salesforce, SAP, Shutterstock, WordPress, and YouTube. · opentext.com, 12 Oct 2026
- Intended teams
- The product page describes workflows for marketing, creative, IT, and commerce teams. · opentext.com, 12 Oct 2026
- Metadata and tagging
- Yes · opentext.com, 21 Sept 2026
- Price
- The product page shows a Contact us call to action but does not state a price. · opentext.com, 12 Oct 2026
- Pricing availability
- The product page directs prospective buyers to contact OpenText and does not show a numeric price. · opentext.com, 12 Oct 2026
- Publishing
- The omnichannel delivery engine generates adaptive renditions for delivery to multiple channels and devices. · opentext.com, 12 Oct 2026
- Purpose
- OpenText Digital Asset Management manages rich media at enterprise scale with metadata, version control, permissions, and review and approval workflows. · opentext.com, 12 Oct 2026
Where OpenText Digital Asset Management stands on Freedom251
- Digital Asset Management Software#86 of 151