Freedom251 › Restaurant Order Management Software
Olo Ordering
by Olo Ordering
What Olo Ordering is
Olo Ordering is a digital ordering platform for restaurants that want to sell directly through their websites and branded mobile apps. Customers can place pickup, delivery, curbside, and other handoff orders. Restaurants can use Olo Serve, a customizable white-label ordering engine, or connect a custom front end. Menus for digital channels can be managed centrally, alongside reporting in one dashboard. The platform includes order throttling and configurable capacity rules, plus support for virtual brands. AI-powered suggestions, cross-sells, and local favorites personalize the ordering experience. Passwordless sign-in and checkout are also available.
Olo describes the product as an open SaaS platform and says it connects with restaurant POS and payment systems through more than 400 integration partners. It reports serving over 90,000 restaurants and processing more than 3.5 million orders each day, with 1.4 million daily average users. The company also reports 99.99% uptime and conversion 186% higher than food and beverage averages. Restaurants retain ownership of their guest data. Olo was founded in 2005 and is headquartered in New York. The product is paid, with pricing available on request; prospective customers can request a demo.
Who it suits
Olo Ordering is aimed at single-brand restaurants, regional chains, and nationwide enterprises that want direct ordering on websites and branded apps. It suits operators who need menu management, reporting, POS connections, and controls for order capacity across digital channels.
What it does well
- Supports pickup, delivery, curbside, and other handoff modes.
- Offers a white-label ordering engine and custom front-end integration.
- Centralizes menu management and reporting in one dashboard.
- Includes order throttling and customizable capacity rules.
- Restaurants retain ownership of guest data.
- Connects with more than 400 integration partners.
What to know first
- Paid service with pricing available on request.
- The ordering page does not state trial terms.
Getting started
- Visit the Olo Ordering website.
- Request a demo from Olo.
- Discuss pricing and commercial terms with Olo.
- Choose Olo Serve or plan a custom front-end integration.
- Connect ordering with restaurant POS and payment systems as needed.
Verdict
Restaurants seeking direct digital ordering across websites and branded apps should consider Olo for its configurable storefront options, centralized operations, and order controls. It is also suited to operators that want POS and payment connections while retaining guest data ownership. Buyers who need a published price or stated trial terms will need to request a demo and discuss commercial details with Olo.
Questions
How much does Olo Ordering cost?
Olo Ordering is paid, and pricing is available on request. Prospective customers can request a demo.
Which ordering channels does it support?
Restaurants can take orders through websites and branded mobile apps. The platform supports pickup, delivery, curbside, and other handoff modes.
Can it integrate with a restaurant POS?
Yes. Olo says it connects with restaurant POS and payment systems and has more than 400 integration partners.
Can restaurants customize the ordering experience?
Yes. They can use Olo Serve, a customizable white-label ordering engine, or integrate a custom front end.
Who owns guest data?
Restaurants retain full ownership of their guest data.
Facts from Olo Ordering's own pages
- API
- Olo lists an API and webhook library, and says API access can support a full end-to-end eCommerce experience. · olo.com, 9 Oct 2026
- Branded storefront
- The platform offers a free custom-branded storefront and supports a white-label website and app experience. · olo.com, 9 Oct 2026
- Passwordless checkout
- Olo supports passwordless sign-in and checkout. · olo.com, 27 Sept 2026
- Commercial terms
- Olo invites prospective customers to request a demo; the Ordering page does not state a price or trial terms. · olo.com, 8 Oct 2026
- Company platform
- Olo describes itself as an open SaaS platform powering restaurant digital transformation. · olo.com, 27 Sept 2026
- Conversion lift
- The page reports 186% higher conversion compared to food and beverage averages. · olo.com, 27 Sept 2026
- Customization
- Brands can use Olo Serve, its customizable white-label ordering engine, or integrate a custom front-end UI. · olo.com, 8 Oct 2026
- Daily orders
- The page says Olo processes more than 3.5 million orders each day. · olo.com, 27 Sept 2026
- Daily users
- The page reports 1.4 million daily average users. · olo.com, 27 Sept 2026
- Delivery orders
- Yes · olo.com, 22 Sept 2026
- Developer tools
- The Ordering page lists an API and webhook library. · olo.com, 8 Oct 2026
- Founded
- 2005 · olo.com, 23 Sept 2026
- Guest data
- Olo says brands retain full ownership of guest data collected through Ordering. · olo.com, 9 Oct 2026
- Guest data ownership
- Restaurants retain full ownership of their guest data. · olo.com, 27 Sept 2026
- Headquarters
- New York, New York, United States · olo.com, 23 Sept 2026
- Integration partners
- Olo says it has more than 400 integration partners. · olo.com, 27 Sept 2026
- Integrations
- Olo says it has more than 400 integration partners for restaurant technology. · olo.com, 9 Oct 2026
- Intended customers
- Olo describes Ordering as suitable for single brands, growing regional chains, and nationwide enterprises. · olo.com, 8 Oct 2026
- Management tools
- From the Dashboard, brands can manage menus, track sales, run reports, and set permissions. · olosupport.zendesk.com, 9 Oct 2026
- Menu management
- Restaurants can manage menus for all digital channels from a centralized system. · olo.com, 27 Sept 2026
- Operations
- Olo lists order throttling, customizable capacity rules, centralized menu management, and virtual brand support. · olo.com, 8 Oct 2026
- Order controls
- The platform includes order throttling and customizable capacity rules. · olo.com, 27 Sept 2026
- Ordering capabilities
- The product supports pickup, delivery, curbside, and other handoff modes, plus coupons, order throttling, capacity rules, and virtual brands. · olo.com, 9 Oct 2026
- Ordering channels
- The platform supports pickup, delivery, curbside, and other handoff modes. · olo.com, 27 Sept 2026
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