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Motionlab
What Motionlab is
Motionlab is a cloud-based platform for producing personalized videos for brands and their customers. It uses campaign data together with creative assets to create videos for individual viewers, with dynamic scenes, personalized voice-overs, language variations, thumbnails and personalized calls to action. Creative work can use dynamic templates and an Adobe After Effects extension. Campaign data can be imported from CSV files or sent through REST APIs. Named integrations include WordPress, Bloomreach, Smartemailing, Personalizard and Integromat, with public APIs and webhooks also available to connect apps. Videos can be delivered through direct email, WhatsApp, Viber, chat, YouTube, landing pages or webhooks. Campaign analytics cover views, unique views, open and completion rates, playback time, audience retention, and CTA views and clicks. Motionlab says customer data is stored in Microsoft Azure Europe data centres, with TLS communication and encrypted processing, and describes GDPR-compliant operations. Organizations can manage access by role and delete campaign data. The service provides video-personalization technology rather than video production, though it can help clients choose a certified partner agency. Pricing is on request, and there is no free plan.
Who it suits
Motionlab suits organizations creating personalized campaigns for e-commerce, utilities, financial services or B2B customer acquisition. Its stated sales and customer-service use cases may also suit teams using video to communicate with customers.
What it does well
- Creates individualized videos from campaign data and creative assets.
- Imports campaign data from CSV or REST APIs.
- Delivers videos through email, messaging, chat, YouTube and webhooks.
- Tracks audience retention and CTA views and clicks.
- Includes public API documentation and an onboarding course.
What to know first
- There is no free plan.
- Pricing is available on request.
- Motionlab provides personalization technology, not video production.
Limits
There is no free plan, and campaign pricing depends on the campaign; the price is available on request.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Flexible campaign pricing | Pricing depends on campaign; more videos generally mean lower cost per video | On request |
As motionlab.io lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.motionlab.io/ to explore the platform.
- Contact Motionlab for campaign pricing.
- Import campaign data from a CSV file or connect through a REST API.
- Create videos using dynamic templates and the available creative tools.
- Choose a delivery channel such as email, WhatsApp, YouTube, a landing page or webhook.
Verdict
Choose Motionlab if your organization needs to generate and distribute personalized videos at scale and track campaign engagement. Look elsewhere if you need a video production company rather than personalization technology, or require a published price before starting.
Questions
How much does Motionlab cost?
Pricing is on request. Flexible campaign pricing depends on the campaign, and more videos generally mean a lower cost per video.
Is there a free plan?
No. Motionlab is a paid platform and does not offer a free plan.
Which platforms does Motionlab support?
Its listed platforms are API, extension and web.
What data can I use to create videos?
Campaign data can be imported from CSV files or connected through REST APIs.
Which delivery channels are available?
Options include direct email, WhatsApp, Viber, chat, YouTube, landing pages and webhooks.
Does Motionlab produce videos?
Motionlab provides video-personalization technology rather than video production. It can help clients choose a certified partner agency.
Facts from Motionlab's own pages
- Analytics
- Campaign analytics include views, unique views, open and completion rates, playback time, audience retention and CTA views and clicks. · motionlab.io, 4 Oct 2026
- Company history
- Motionlab says it was founded in 2018 in Brno, Czech Republic, by three college friends with backgrounds in video production, technology and marketing. · motionlab.io, 4 Oct 2026
- Creative tools
- Its features include an Adobe After Effects extension, dynamic video templates, personalized voice-overs, language variations, thumbnails and in-video call-to-action buttons. · motionlab.io, 4 Oct 2026
- Data access
- The maker says organizations control their data through role-based access and can delete a campaign and its data; it says Motionlab does not access customer data unless asked. · motionlab.io, 4 Oct 2026
- Data input
- Users can import campaign data from CSV files or connect systems through REST APIs. · motionlab.io, 4 Oct 2026
- Delivery channels
- The platform lists direct email, WhatsApp, Viber, chat, YouTube, landing pages and webhooks as video delivery options. · motionlab.io, 4 Oct 2026
- Founded
- 2018 · motionlab.io, 28 Sept 2026
- Headquarters
- Brno, Czech Republic · motionlab.io, 28 Sept 2026
- Integrations
- The integrations page names WordPress, Bloomreach, Smartemailing, Personalizard and Integromat, and describes public APIs and webhooks for connecting apps. · motionlab.io, 4 Oct 2026
- Intended users
- The FAQ describes the platform as suitable for e-commerce, utilities, financial services and B2B customer acquisition, including sales and customer-service use cases. · motionlab.io, 4 Oct 2026
- Privacy
- The maker says its technology and operations are GDPR compliant and that campaign data, rendered videos and related statistics are stored temporarily for the campaign duration. · motionlab.io, 4 Oct 2026
- Product
- Motionlab is a cloud-based platform for creating personalized videos at scale for brands and their customers. · motionlab.io, 4 Oct 2026
- Product limitation
- Motionlab says it provides the technology to personalize videos and is not a video production company, though it can help clients choose a certified partner agency. · motionlab.io, 4 Oct 2026
- Security
- The maker says data is stored in Microsoft Azure Europe data centres and describes TLS communication, FIPS 140-2-compliant encrypted processing, and ISO 27001 and ISO 27018 at the cloud infrastructure level. · motionlab.io, 4 Oct 2026
- Support
- Motionlab offers public API documentation, prepared use cases, customer support and an onboarding course with a certificate on completion. · motionlab.io, 4 Oct 2026
- Video personalization
- The platform combines data and creative assets to generate unique videos for individual viewers. · motionlab.io, 4 Oct 2026
Where Motionlab stands on Freedom251
- Video Personalization Software#20 of 29