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Modern iO
What Modern iO is
Modern iO turns customer and website signals into personalized direct mail campaigns, including website retargeting, homebuyer and mover mailings, and email-to-postal campaigns. For retargeting, it matches lost website visitors to mailable addresses and sends postcards daily. Filters can narrow campaigns by pages visited, page views, cart activity, or geographic area; postcard sizes are Standard 4.25 × 6 inches and Jumbo 6 × 9 inches. Possible campaign inputs include website visitor, CRM, homebuyer, and email subscriber data. The retargeting tag is described as asynchronous and lightweight, and Google Tag Manager can help place it. A dashboard provides campaign performance metrics. Homebuyer and mover mailings start at $0.88 per card, with a 100-card monthly minimum; setup, data, printing, postage, tracking, and analytics are included. Email-to-Postal starts at $0.99 per card, also with a 100-card monthly minimum, for weekly or monthly mailings. The service is web-based and paid, with pricing available on request.
Who it suits
Modern iO may suit B2C, B2B, or service companies seeking orders or leads from interested website traffic. The maker’s suggested retargeting model may fit businesses with $70+ average order value, $300+ customer lifetime value, and 3,000+ monthly unique visitors, though these are not absolute thresholds.
What it does well
- Targets visitors by pages, views, cart activity, and geography.
- Daily retargeting postcards are available in two sizes.
- Dashboard reports program performance metrics.
- Support is available by chat, email, or phone.
What to know first
- No free plan is listed.
- Homebuyer and email campaigns require 100 cards monthly.
- Retargeting costs depend on volume and production choices.
- Clients remain responsible for privacy notices and consent.
Limits
New Homebuyer and Mover mailings require a 100-card monthly minimum at $0.88 per card. Email-to-Postal mailings require 100 cards monthly at $0.99 per card; retargeting has no minimums or contracts and is billed each Friday based on weekly activity.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| New Homebuyer and Mover automated direct mail | Pricing starts at $0.88 ea. · 100 cards per month minimum · setup, data, printing, postage, tracking, analytics included | $0.88, paid once |
| Email-to-Postal automated direct mail | Pricing starts at $0.99 ea. · 100 cards per month minimum · weekly or monthly mailings | $0.99, paid once |
| Direct Mail Retargeting | Automatically billed on Fridays based on that week’s actual amount · No minimums · no contracts · price depends on design, printing, postage, and weekly card volume | On request |
As modernpostcard.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Modern iO automated direct-mail website
- Choose a retargeting, homebuyer and mover, or email-to-postal campaign
- Connect the relevant visitor, CRM, homebuyer, or subscriber data source
- Place the asynchronous retargeting tag, using Google Tag Manager if helpful
- Select postcard format and campaign filters
- Contact Modern iO through chat, email, or phone for support or an expert discussion
Verdict
Modern iO combines visitor retargeting with homebuyer, mover, and email-to-postal mailings. Review the per-card minimums and your privacy responsibilities before choosing a campaign.
Questions
What does Modern iO do?
It creates targeted, personalized automated direct-mail campaigns from customer behavior and data signals.
Which platforms does it support?
Modern iO is available on the web.
Is there a free plan?
No. Modern iO uses paid pricing, with pricing available on request.
What are the listed plan prices?
New Homebuyer and Mover starts at $0.88 per card, and Email-to-Postal starts at $0.99 per card. Both require 100 cards per month.
Which postcard sizes are available?
Retargeting postcards are offered in Standard 4.25 × 6 inch and Jumbo 6 × 9 inch sizes.
How can customers get support?
Support is available through chat, email, or phone, and customers can speak with an expert about automated direct mail.
Facts from Modern iO's own pages
- Campaign types
- The automated direct mail page lists website retargeting, homebuyer and mover mailings, and email-to-postal campaigns. · modernpostcard.com, 3 Oct 2026
- Customer responsibilities
- Clients remain responsible for their own privacy notices, consent mechanisms, website disclosures, and compliance with applicable laws. · modernpostcard.com, 3 Oct 2026
- Founded
- 1976 · modernpostcard.com, 28 Sept 2026
- Headquarters
- Carlsbad, California, USA · modernpostcard.com, 28 Sept 2026
- Integrations and data sources
- The maker lists website visitor data, CRM data, homebuyer data, and email subscriber lists as potential campaign sources. · modernpostcard.com, 3 Oct 2026
- Mail formats
- Retargeting postcards are available in Jumbo 6″ x 9″ and Standard 4.25″ x 6″ sizes. · modernpostcard.com, 3 Oct 2026
- Notable limits
- The retargeting page says businesses with average order value of $70+, customer lifetime value of $300+, and 3,000+ monthly unique visitors may fit its suggested model, while noting these are not absolutes. · modernpostcard.com, 3 Oct 2026
- Privacy
- Modern iO says it may use JavaScript tags, cookies, pixels, analytics tools, service providers, and data partners for audience matching and campaign measurement. · modernpostcard.com, 3 Oct 2026
- Reporting
- Modern iO provides a dashboard with program performance metrics for evaluating ongoing campaign results. · modernpostcard.com, 3 Oct 2026
- Retargeting
- Its retargeting service matches lost website visitors to mailable addresses and mails postcards each day. · modernpostcard.com, 3 Oct 2026
- Security
- Its privacy policy describes safeguards including access controls, secure transfer and encryption technologies, monitoring, vulnerability management, and incident response procedures. · modernpostcard.com, 3 Oct 2026
- Support
- The maker offers support through chat, email, or phone and invites customers to speak with an expert about automated direct mail. · modernpostcard.com, 3 Oct 2026
- Targeting controls
- Campaign filters can target visitors by pages visited, page views, cart activity, and geographic area. · modernpostcard.com, 3 Oct 2026
- Website setup
- The retargeting tag is described as asynchronous and lightweight, and the maker says Google Tag Manager can make placement easier. · modernpostcard.com, 3 Oct 2026
- What it does
- Modern iO turns customer behavior and data signals into targeted, personalized automated direct mail campaigns. · modernpostcard.com, 3 Oct 2026
- Who it is for
- The maker says direct mail retargeting can suit B2C, B2B, and service companies seeking more orders or leads from interested website traffic. · modernpostcard.com, 3 Oct 2026
Where Modern iO stands on Freedom251
- Postcard Maker Software#19 of 24