Freedom251 › Reverse ETL Tools
Matia

What Matia is
Matia brings ETL, Reverse ETL, data observability, and a data catalog into one DataOps platform for data, engineering, and AI teams. Its ETL tools extract, standardize, and load data, with Change Data Capture and error handling. Reverse ETL sends warehouse data to CRMs, ad platforms, support tools, and other SaaS destinations. For data quality, Matia offers schema drift detection, quality metrics, monitoring, alerts, and automated error handling. Its catalog is designed to help teams discover and govern data assets, manage metadata, and trace lineage down to tables and columns. Matia states it supports 150+ API and database sources, major warehouses including Snowflake, Databricks, Redshift, S3, and BigQuery, as well as dbt Core and Cloud. Syncs are scheduled, with advanced transformation support. The pricing page lists Starter, Standard, and Enterprise plans, with pricing available on request and a 14-day trial. Matia says most customers take a guided trial lasting about two weeks. It also says its product is backwards compatible with Fivetran pipelines, connectors, and configurations. The pricing page lists RBAC and SSO, while AWS Private Link support is available on a plan comparison.
Who it suits
Matia suits data, engineering, and AI teams looking to manage data operations in one platform. It may also fit teams that need warehouse data synced to CRMs or other SaaS systems, alongside monitoring and catalog tools.
What it does well
- Combines ETL, Reverse ETL, observability, and catalog capabilities.
- Supports 150+ API and database sources.
- Includes schema drift detection and data quality monitoring.
- Syncs warehouse data to CRMs and other SaaS destinations.
- Offers a 14-day trial and guided trial option.
- Backwards compatible with Fivetran pipelines and configurations.
What to know first
- Pricing is available on request.
- Starter limits teams to 10 users and one Reverse ETL destination.
- Starter ETL syncs are hourly and Reverse ETL syncs are every eight hours.
- The integrated catalog and several catalog capabilities are marked coming soon.
Limits
Starter includes 10 users, seven-day audit logs, hourly ETL syncs, one Reverse ETL destination with eight-hour syncs, 100 monitored tables, five custom monitors, and 75 dbt tests. The integrated catalog is listed as coming soon for Enterprise, and several catalog capabilities are marked coming soon.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | 10 users · 7 day audit logs · 1 hour ETL syncs · 1 Reverse ETL destination · 8 hour Reverse ETL syncs · 100 monitored tables · 5 custom monitors · 75 dbt tests | On request |
| Enterprise | Unlimited users · 60 day audit logs · ETL syncs up to 5 minutes · unlimited Reverse ETL destinations · 1 hour Reverse ETL syncs · unlimited monitored tables and custom monitors | On request |
| Standard | Unlimited users · 30 day logs · 15 minute ETL syncs · 2 Reverse ETL destinations · 4 hour Reverse ETL syncs · 300 monitored tables · 25 custom monitors · unlimited dbt tests · RBAC and SSO | On request |
As matia.io lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.matia.io/.
- Choose a Starter, Standard, or Enterprise plan, with pricing available on request.
- Request the 14-day trial; most customers use a guided trial lasting about two weeks.
- Connect supported API or database sources and a warehouse such as Snowflake, Databricks, Redshift, S3, or BigQuery.
- Set scheduled ETL or Reverse ETL syncs and configure monitoring as needed.
Verdict
Choose Matia if your data team wants ETL, warehouse-to-business-system syncing, observability, and catalog features in one platform. Check the plan limits carefully if you need faster syncs or more Reverse ETL destinations; pricing is available on request.
Questions
How much does Matia cost?
Pricing is available on request. A 14-day trial is offered.
What plans does Matia offer?
The listed plans are Starter, Standard, and Enterprise.
Which platforms does Matia support?
Matia is available on web and through an API.
What integrations does Matia support?
Matia states that it supports 150+ API and database sources, major warehouses including Snowflake, Databricks, Redshift, S3, and BigQuery, plus dbt Core and Cloud.
Does Matia include a free plan?
The pricing model is paid, and the listed trial lasts 14 days.
Does Matia support RBAC and SSO?
The pricing page lists RBAC and SSO on the Standard plan.
Facts from Matia's own pages
- Audience
- Matia describes its platform as serving data, engineering, and AI teams seeking an integrated way to manage data operations. · matia.io, 9 Oct 2026
- Catalog
- The catalog supports data asset discovery, governance, metadata, and table- and column-level lineage. · docs.matia.io, 9 Oct 2026
- ETL
- ETL extracts, standardizes, and loads data, with Change Data Capture and error handling. · docs.matia.io, 9 Oct 2026
- Integrations
- Matia states that it supports 150+ API and database sources, major warehouses including Snowflake, Databricks, Redshift, S3, and BigQuery, plus dbt Core and Cloud. · docs.matia.io, 9 Oct 2026
- Migration
- Matia says it is backwards compatible with Fivetran pipelines, connectors, and configurations. · matia.io, 9 Oct 2026
- Observability
- Data observability includes schema drift detection, data quality metrics, monitoring, alerting, and automated error handling. · docs.matia.io, 9 Oct 2026
- Plan limits
- The pricing page lists the integrated catalog as coming soon for Enterprise and several catalog capabilities as coming soon. · matia.io, 9 Oct 2026
- Product
- Matia combines ETL, Reverse ETL, data observability, and a data catalog in one DataOps platform. · docs.matia.io, 9 Oct 2026
- Reverse ETL
- Reverse ETL syncs warehouse data to CRMs, ad platforms, and business systems. · docs.matia.io, 9 Oct 2026
- Security and governance
- The pricing page lists RBAC and SSO, and says AWS Private Link support is available on a plan comparison. · matia.io, 9 Oct 2026
- Support
- Matia advertises five-minute support responses and native app alerts for pipeline alerts, anomaly notifications, and monitor summaries. · matia.io, 9 Oct 2026
- Trial
- Matia says most customers use a guided trial that runs about two weeks. · matia.io, 9 Oct 2026
Where Matia stands on Freedom251
- Reverse ETL Tools#18 of 29