Freedom251 › Location Intelligence Software
Maptitude

What Maptitude is
Maptitude is mapping and location analysis software for businesses that use location data to plan sales territories, routes, facility sites, deliveries, and other business activity. Its tools include territory balancing, vehicle routing, drive-time rings, facility location analysis, and delivery planning. Users can build heat, thematic, cluster, radius, 3D, and customized maps, then create reports in PDF or Excel format.
The desktop product supports two-way data synchronization with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, along with more than 70 geospatial formats. Its GISDK includes more than 850 GIS functions that can be called from Windows applications written in .NET languages, R, and Python. Maptitude Online is browser-based and offers interactive map sharing, team permissions, and real-time collaboration. The online product supports SAML 2.0 single sign-on with Azure AD, Okta, and Google. Desktop data is stored locally, and Caliper provides tools to assist with HIPAA compliance. Maptitude is paid, with listed options from $795 a year for one user and a no-credit-card 30-day trial. Desktop use requires 64-bit Windows; Mac users can run Windows through virtualization or use Maptitude Online in a browser.
Who it suits
Maptitude suits business users who need to map and analyze location data for territory planning, routing, site selection, or delivery work. Its industry applications include healthcare, banking, transportation, and retail, while GISDK also serves teams building Windows applications with .NET languages, R, or Python.
What it does well
- Includes territory balancing, vehicle routing, and drive-time rings.
- Creates customized maps and PDF or Excel reports.
- Desktop supports two-way sync with major databases and spreadsheets.
- GISDK includes more than 850 GIS functions.
- Online supports sharing, team permissions, and real-time collaboration.
- A no-credit-card 30-day trial is available.
What to know first
- No free plan is offered.
- Desktop Maptitude requires 64-bit Windows.
- Maptitude Online has no built-in CRM plug-ins.
- Online plan includes one user, 20 GB storage, and 100,000 map loads.
Limits
The Maptitude Online plan is for one user and includes 20 GB of storage and 100,000 map loads. Desktop Maptitude requires 64-bit Windows.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Maptitude Desktop No Subscription | 10-Year, 1 User · 1 user · 10 years | $1,095, paid once |
| Maptitude Desktop (No Subscription) | 10-Year, 1 User · Windows PC or Apple Mac · no-subscription license | $1,095, paid once |
| Maptitude Remote Desktop Subscription | 1-Year, 1 User, Remote Desktop License · Remote access or server use · Windows via VPN, AWS, Azure, Terminal Services, or RDS | $1,095 a year |
| Enterprise Subscription | 1-Year, 1 User; tiered larger deployments available · Corporate deployment and packaging · Windows platform options · enterprise licensing | $1,095 a year |
| Desktop (No Subscription) | 10-Year, 1 User · Windows PC or Apple Mac · offline operation · unlimited offline geocoding · one country package · no cloud upload required | $1,095, paid once |
| Maptitude Remote Desktop (No Subscription) | 10-Year, 1 User, Remote Desktop License · Remote access or server use · Windows via VPN, AWS, Azure, Terminal Services, or RDS | $1,395, paid once |
| Desktop Subscription | 1-Year, 1 User · Windows PC or Apple Mac · all listed mapping, GIS, routing and API features · one country package · phone/email support · 30-day money-back guarantee | $795 a year |
| Maptitude Desktop Subscription | 1-Year, 1 User · Windows PC or Apple Mac · subscription license | $795 a year |
The first 8 of 10 plans, as caliper.com lists them, read 20 Sept 2026. The maker's own page has the final word. Every plan
Getting started
- Open the Maptitude website.
- Choose a desktop or online plan.
- Start the no-credit-card 30-day trial, or purchase a plan.
- For desktop use, install on a 64-bit Windows computer; Mac users can run Windows through virtualization.
- For online use, access Maptitude Online in a browser.
Verdict
Choose Maptitude if your work depends on location analysis, territory planning, routing, or sharing interactive maps with a team. Look elsewhere if you need a free plan or built-in CRM plug-ins for the online product.
Questions
How much does Maptitude cost?
Maptitude Desktop Subscription and Maptitude Online each cost $795 a year for one user. Other listed options include desktop licenses from $1,095, paid once, billed for 10 years, and remote desktop plans.
Is there a free plan or trial?
There is no free plan. Caliper offers a no-credit-card 30-day free trial.
What platforms does Maptitude support?
The listed platforms are Android, iOS, macOS, web, and Windows. Desktop Maptitude requires 64-bit Windows; Mac users can run Windows through virtualization or use Maptitude Online in a browser.
What does Maptitude Online include?
The listed plan costs $795 a year for one user and includes 20 GB of storage and 100,000 map loads. It provides browser-based map sharing, team permissions, and real-time collaboration.
Can Maptitude connect to other software?
The desktop product supports two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC. Maptitude Online supports Excel and CSV exchange, and desktop automation through GISDK or APIs.
Does Maptitude offer single sign-on?
Maptitude Online supports SAML 2.0 single sign-on with Azure AD, Okta, and Google. Pricing is available from Caliper.
Facts from Maptitude's own pages
- 2026 release
- Maptitude 2026 added faster territory reassignment, new PDF routing reports, October 2025 HERE street data, 2024 ACS data, projections through 2054 and an AI-powered Online data wizard. · caliper.com, 15 Oct 2026
- API languages
- The pricing matrix lists a .NET API usable from Python, R and other environments. · caliper.com, 15 Oct 2026
- Audience
- Caliper describes Maptitude as designed for business users and lists applications across healthcare, banking, transportation, retail, and other industries. · caliper.com, 29 Sept 2026
- Company history
- LinkedIn says Caliper Corporation was founded in 1983 and is headquartered in Newton, Massachusetts. · linkedin.com, 15 Oct 2026
- Company ownership
- Caliper Corporation is privately held and lists 51–200 employees on LinkedIn. · linkedin.com, 15 Oct 2026
- Company users
- Caliper states that its software serves more than 100,000 users in over 80 countries. · linkedin.com, 15 Oct 2026
- CRM integration limit
- Maptitude Online has no built-in CRM plug-ins, but supports Excel and CSV exchange and desktop automation through GISDK or APIs. · caliper.com, 29 Sept 2026
- Data integrations
- Official compatibility includes Excel, Access, SQL Server, Oracle, PostgreSQL, ODBC, Shapefiles, KML/KMZ, GeoJSON and MapPoint PTM. · caliper.com, 15 Oct 2026
- Data visualization
- Users can create heat, thematic, cluster, radius, 3D, and other customized maps and generate PDF or Excel reports. · caliper.com, 29 Sept 2026
- Demographic data
- Desktop maps include detailed Census demographics down to Census Block Group level. · caliper.com, 15 Oct 2026
- Desktop and online editions
- Caliper offers a Windows desktop GIS and a browser-based Maptitude Online service. · caliper.com, 15 Oct 2026
- Desktop data handling
- Caliper says desktop Maptitude stores data locally and that it does not have access to that data; it also provides tools to assist with HIPAA compliance. · caliper.com, 29 Sept 2026
- Developer API
- GISDK provides more than 850 Caliper Script functions and can create add-ins, custom applications or .NET and COM integrations. · caliper.com, 15 Oct 2026
- Developer tools
- The included GISDK provides more than 850 GIS functions callable from Windows applications written in .NET languages, R, and Python. · caliper.com, 29 Sept 2026
- Documentation
- The Online Help guide covers mapping spreadsheets, geocoding, territories, drive-time analysis, routing, demographics and sharing workflows. · caliper.com, 15 Oct 2026
- Download and support
- Current-license holders download through Caliper's user center with a serial number; download links remain valid for one year after purchase. · caliper.com, 15 Oct 2026
- Founded
- 1983 · caliper.com, 23 Sept 2026
- Geocoding
- Maptitude supports unlimited batch geocoding by address, postal code or coordinates. · caliper.com, 15 Oct 2026
- Headquarters
- Newton, Massachusetts, USA · caliper.com, 23 Sept 2026
- Integrations
- The desktop product supports two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, and supports more than 70 geospatial formats. · caliper.com, 29 Sept 2026
- Licence
- Maptitude is proprietary commercial software rather than open source. · en.wikipedia.org, 15 Oct 2026
- Limit: advanced analysis
- Reviewers ask for more statistical and geostatistical tools, additional graphics and charting options, and easier API documentation. · g2.com, 15 Oct 2026
- Limit: interface complexity
- Reviewers report that some functions are unintuitive, the interface can be slow or cumbersome, and training may be needed. · trustradius.com, 15 Oct 2026
- Limit: sharing and licensing
- G2 reviewers complain about limited internal map-sharing options and needing to release a desktop licence before moving it to another computer. · g2.com, 15 Oct 2026
Where Maptitude stands on Freedom251
- Location Intelligence Software#19 of 36
- Sales Mapping Software#18 of 33
- GIS Software#37 of 64
- Geographic Information Systems#13 of 19
- Interactive Map Software#34 of 40
