Magnus Live Account Planning (Signals) is a web platform for coordinating work on important customer accounts between formal planning cycles. It brings account ambition, growth priorities and strategic direction into a shared plan, so people involved can refer to the same account priorities. Teams can build a common view of stakeholders’ motivations, priorities and roles in decisions, then turn the plan into actions across sales, business development, account management, marketing and bid teams. Signals monitor changes across customers, competitors and markets, helping teams understand what has changed and consider how to respond. Organisations can use the platform for must-win accounts, groups of accounts, an entire account book or a portfolio spanning teams and regions. It is powered by Magnitude, Magnus Consulting’s GTM Operating System, which connects account strategy, stakeholder intelligence, propositions, activation and live signals. Magnus describes the product as a place for planning what should happen next, alongside a CRM that records what has happened. Its services include stakeholder management, whitespace analysis, account objectives and action tracking. Magnus says client data processing is governed by client agreements, personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and client personal data and website-collected personal data are not used to train AI models. The company is a B2B growth consultancy serving large enterprises and PE-backed businesses.
Who it is for
It suits sales, business development, account management, marketing and bid teams that need to coordinate around important accounts. Organisations can apply it to selected must-win accounts or scale its use across an account book or portfolio.
What is good
- Combines account ambition, priorities and strategic direction in a shared plan.
- Builds shared understanding of stakeholder motivations and decision roles.
- Signals track changes across customers, competitors and markets.
- Supports deployment from must-win accounts to full portfolios.
- Includes stakeholder management, whitespace analysis, objectives and action tracking.
What to know first
- Pricing is available only on request.
- The listed platform is web.
Verdict
Choose Live Account Planning (Signals) if several teams need a shared strategy and coordinated actions for important accounts. Its signals and stakeholder intelligence add context to account planning; buyers seeking a stated price should contact Magnus for pricing.
Get started with Magnus Live Account Planning (Signals)
- Visit the Magnus Live Account Planning page.
- Contact Magnus to discuss the product and request pricing.
- Choose a deployment scope, from must-win accounts to a portfolio.
- Coordinate account priorities and actions across the listed teams.
Questions about Magnus Live Account Planning (Signals)
What does Magnus Live Account Planning cost?
Magnus directs prospective customers to discuss pricing; the product page does not state a price.
Which platforms does it support?
The listed platform is web.
What teams is it for?
It is intended for sales, business development, account management, marketing and bid teams working on important accounts.
How does it relate to a CRM?
Magnus describes a CRM as recording what has happened, while Live Account Planning holds priorities, stakeholder understanding, propositions and signals for what should happen next.
How does Magnus describe its use of client data for AI?
Magnus says client personal data and personal data collected on its website are not used to train AI models. It says client data processing is governed by client data processing agreements.
Who makes the product?
Magnus Consulting, a B2B growth consultancy working with large enterprises and PE-backed businesses, makes the platform powered by its Magnitude GTM Operating System.
Compared on account planning software
- Stakeholder management
- Yes
- Whitespace analysis
- Yes
- Account objectives
- Yes
- Account action tracking
- Yes
