Freedom251 › Account Planning Software
Magnus Live Account Planning (Signals)
What Magnus Live Account Planning (Signals) is
Magnus Live Account Planning (Signals) is a web platform for coordinating work on important customer accounts between formal planning cycles. It brings account ambition, growth priorities and strategic direction into a shared plan, so people involved can refer to the same account priorities. Teams can build a common view of stakeholders’ motivations, priorities and roles in decisions, then turn the plan into actions across sales, business development, account management, marketing and bid teams. Signals monitor changes across customers, competitors and markets, helping teams understand what has changed and consider how to respond. Organisations can use the platform for must-win accounts, groups of accounts, an entire account book or a portfolio spanning teams and regions. It is powered by Magnitude, Magnus Consulting’s GTM Operating System, which connects account strategy, stakeholder intelligence, propositions, activation and live signals. Magnus describes the product as a place for planning what should happen next, alongside a CRM that records what has happened. Its services include stakeholder management, whitespace analysis, account objectives and action tracking. Magnus says client data processing is governed by client agreements, personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and client personal data and website-collected personal data are not used to train AI models. The company is a B2B growth consultancy serving large enterprises and PE-backed businesses.
Who it suits
It suits sales, business development, account management, marketing and bid teams that need to coordinate around important accounts. Organisations can apply it to selected must-win accounts or scale its use across an account book or portfolio.
What it does well
- Combines account ambition, priorities and strategic direction in a shared plan.
- Builds shared understanding of stakeholder motivations and decision roles.
- Signals track changes across customers, competitors and markets.
- Supports deployment from must-win accounts to full portfolios.
- Includes stakeholder management, whitespace analysis, objectives and action tracking.
What to know first
- Pricing is available only on request.
- The listed platform is web.
Getting started
- Visit the Magnus Live Account Planning page.
- Contact Magnus to discuss the product and request pricing.
- Choose a deployment scope, from must-win accounts to a portfolio.
- Coordinate account priorities and actions across the listed teams.
Verdict
Choose Live Account Planning (Signals) if several teams need a shared strategy and coordinated actions for important accounts. Its signals and stakeholder intelligence add context to account planning; buyers seeking a stated price should contact Magnus for pricing.
Questions
What does Magnus Live Account Planning cost?
Magnus directs prospective customers to discuss pricing; the product page does not state a price.
Which platforms does it support?
The listed platform is web.
What teams is it for?
It is intended for sales, business development, account management, marketing and bid teams working on important accounts.
How does it relate to a CRM?
Magnus describes a CRM as recording what has happened, while Live Account Planning holds priorities, stakeholder understanding, propositions and signals for what should happen next.
How does Magnus describe its use of client data for AI?
Magnus says client personal data and personal data collected on its website are not used to train AI models. It says client data processing is governed by client data processing agreements.
Who makes the product?
Magnus Consulting, a B2B growth consultancy working with large enterprises and PE-backed businesses, makes the platform powered by its Magnitude GTM Operating System.
Facts from Magnus Live Account Planning (Signals)'s own pages
- Account planning
- It brings account ambition, growth priorities and strategic direction into a shared account plan. · magnusconsulting.co.uk, 8 Oct 2026
- Account strategy
- The platform keeps account ambition, growth priorities, and strategic direction accessible to everyone involved. · magnusconsulting.co.uk, 8 Oct 2026
- AI and data
- Magnus says Magnitude and related AI tools may process professional and commercial data for clients under client data processing agreements, and that it does not use client personal data or website-collected personal data to train AI models. · magnusconsulting.co.uk, 8 Oct 2026
- AI data use
- Magnus says it does not use client personal data or website personal data to train AI models. · magnusconsulting.co.uk, 8 Oct 2026
- CRM distinction
- Magnus says a CRM records what has happened, while Live Account Planning holds the strategy for what should happen next, including priorities, stakeholder understanding, propositions, and signals. · magnusconsulting.co.uk, 8 Oct 2026
- Deployment scope
- The platform can be deployed for must-win accounts, account clusters, an entire account book, or a full portfolio across teams and regions. · magnusconsulting.co.uk, 8 Oct 2026
- Founded
- 2018 · magnusconsulting.co.uk, 28 Sept 2026
- Headquarters
- London, United Kingdom · magnusconsulting.co.uk, 28 Sept 2026
- Intended users
- It is for sales, business development, account management, marketing, and bid teams working on an organisation’s important accounts. · magnusconsulting.co.uk, 8 Oct 2026
- Live signals
- Signals surface changes across accounts, competitors and markets to help teams understand what changed, why it matters and what to do next. · magnusconsulting.co.uk, 8 Oct 2026
- Maker and audience
- Magnus Consulting describes itself as a B2B growth consultancy working with large enterprises and PE-backed businesses. · magnusconsulting.co.uk, 8 Oct 2026
- Planning and activation
- The platform turns account priorities into actions across sales, business development, marketing, account management, and bid teams. · magnusconsulting.co.uk, 8 Oct 2026
- Platform relationship
- Live Account Planning is powered by Magnitude, Magnus’s GTM Operating System, which connects account strategy, stakeholder intelligence, propositions, activation, and live signals. · magnusconsulting.co.uk, 8 Oct 2026
- Pricing
- The product page directs prospective customers to talk to Magnus and does not state a price. · magnusconsulting.co.uk, 8 Oct 2026
- Privacy and compliance
- Magnus says it handles personal data under UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client data processing agreements. · magnusconsulting.co.uk, 8 Oct 2026
- Privacy compliance
- Magnus states that its personal-data handling is subject to UK GDPR and the Data Protection Act 2018. · magnusconsulting.co.uk, 8 Oct 2026
- Purpose
- Live Account Planning (Signals) is a platform that brings stakeholder intelligence, propositions, engagement priorities, and market signals together to help teams manage and grow important accounts between formal planning cycles. · magnusconsulting.co.uk, 8 Oct 2026
- Relationship to CRM
- The page describes a CRM as recording what has happened, while the live account plan holds priorities, stakeholder understanding, propositions and signals for what should happen next. · magnusconsulting.co.uk, 8 Oct 2026
- Scale
- Magnus says it can be deployed for must-win accounts, account clusters, an entire account book or a full portfolio. · magnusconsulting.co.uk, 8 Oct 2026
- Signals
- Signals monitor changes across customers, competitors, and markets to help teams understand what changed and decide how to respond. · magnusconsulting.co.uk, 8 Oct 2026
- Stakeholder intelligence
- Teams can build a shared understanding of stakeholders’ priorities, motivations and roles in decisions. · magnusconsulting.co.uk, 8 Oct 2026
- Stakeholders
- Teams can build a shared understanding of stakeholders’ priorities, motivations, and roles in decisions. · magnusconsulting.co.uk, 8 Oct 2026
- Support
- Magnitude’s Managed Service offers ongoing support to interpret signals, update the Core, refine messages, support activation, review performance, strengthen governance, and adapt strategy. · magnusconsulting.co.uk, 8 Oct 2026
- Support and response
- Magnus says it responds to enquiries within one working day. · magnusconsulting.co.uk, 8 Oct 2026
Where Magnus Live Account Planning (Signals) stands on Freedom251
- Account Planning Software#19 of 20