lua.sh

Web · Self-hosted · API· paid plans from $19/mo

Freedom report

Two barsScore 6.5

Free tierA free tier is on its own pricing page
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

lua.sh is ranked #72 of 156 in URL shorteners on Freedom251. It runs on API, Self-hosted, Web. There is a free plan. Paid plans start at $19/mo.

lua.sh plans and pricing

All plans

Free Free Forever, no card required 5 links · 100 click events/mo · shared domain · 1 tag · 1 team member lua.sh · 11 Oct 2026

Starter $19/mo Billed monthly, cancel anytime 1,000 links · 50,000 click events/mo · 10 custom domains · 25 tags · 2 team members lua.sh · 11 Oct 2026

Pro $49/mo Billed monthly, cancel anytime 5,000 links · 150,000 click events/mo · 50 custom domains · 100 tags · 5 team members lua.sh · 11 Oct 2026

Growth $149/mo Billed monthly, cancel anytime 20,000 links · 500,000 click events/mo · 200 custom domains · 400 tags · 10 team members lua.sh · 11 Oct 2026

Scale $349/mo Billed monthly, cancel anytime 100,000 links · 2,000,000 click events/mo · 500 custom domains · 1,000 tags · 20 team members lua.sh · 11 Oct 2026

Compared on URL shorteners

Free plan: Yes
Paid from: $19/mo
Custom domains: Yes
Analytics retention: unlimited
API access: Yes
Team seats: 2 seats

Best lua.sh alternatives

See all 20

Two bars Bitly Free tier No. 1$10/mo8.2 Two bars Cuttly Free tier No. 2$11/mo8.1 One bar Short.io Free tier No. 3$5/mo7.8 One bar Replug Free tier No. 4$9/mo7.8 One bar Go2 Free tier No. 5$7/mo7.8 Two bars Rebrandly Free tier No. 6$11/mo7.7

The record

What it does: Lua shortens links on a user’s own domain and reports click details such as country, device, referrer, and campaign.
Analytics: The product reports country, region, city, device, browser, operating system, referrer, and UTM parameters over any date range.
QR codes: Every link has a QR code, and QR scans are counted separately from clicks.
Link controls: Links can have expiry dates, password protection, and separate iOS and Android destinations.
Workspaces: Users can group links with tags and provide teams separate workspaces with their own domains.
API and agent interface: The REST API covers every action available in the screens, and an MCP server lets assistants manage links and read analytics.
Self-hosting: Lua is open source and self-hostable, and the developer page says it runs on PostgreSQL or MySQL.
Self-hosting responsibility: Self-hosting requires operating infrastructure, including upgrades, backups, and troubleshooting redirects.
Privacy and security: The privacy policy says traffic is encrypted in transit, passwords are hashed, API tokens are stored hashed and shown once, and production data access is limited to people who need it.
Data use: The privacy policy says click events are retained while the link and workspace exist, and that Lua does not sell data or share it for advertising.
Support contact: The privacy policy lists [email protected] for privacy questions and data requests.
Price from: $19/mo

Where it ranks on Freedom251

Best URL Shorteners in 2026#72 of 156

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Sources

lua.sh· checked 11 Oct 2026
lua.sh/use-cases/developers· checked 11 Oct 2026
lua.sh/privacy· checked 11 Oct 2026
lua.sh/pricing· checked 11 Oct 2026