Freedom251 › Loyalty Program Software
Loopy Loyalty
What Loopy Loyalty is
Loopy Loyalty creates digital stamp and punch cards for Apple Wallet and Google Wallet, helping small businesses reward repeat visits, collect customer data, and send messages without requiring a customer app. Businesses design, customize, preview, publish, and manage campaigns in a web dashboard. Customers enroll through QR codes, links, posters, or landing pages online or in stores. Staff use the Stamper app on iOS or Android to scan cards, add stamps, and redeem rewards without POS integration. Wallet messages can target all customers, selected segments, individuals, or people near business locations. Reports cover stamps, rewards, redemptions, customer activity, and estimated revenue, with CSV export on eligible plans. Zapier and Make integrations support enrollment notifications and importing customers to issue cards. Plans include unlimited customers, while card designs, locations, and sub-users vary. Pricing starts at $25/mo, and the 15-day trial requires no credit card.
Who it suits
It is presented for small businesses such as cafes, restaurants, salons, wellness, pet-service, and fitness businesses. It suits teams wanting wallet-based loyalty without a customer app or POS integration.
What it does well
- Works with Apple Wallet and Google Wallet
- Customer enrollment uses QR codes and links
- Stamper app runs on iOS and Android
- Targeted and location-based wallet messaging
- 15-day trial without a credit card
What to know first
- No free plan
- White-label branding is not offered
- Plan limits vary by designs and locations
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | monthly · unlimited customers · 1 card design · 1 location · 3 sub-users · card customizations · unique customer enrollments · data export | $25 a month |
| Starter | annually · unlimited customers · 1 card design · 1 location · 3 sub-users · card customizations · unique customer enrollments · data export | $250 a year |
| Growth | monthly · unlimited customers · 3 card designs · 3 locations · 10 sub-users · card customizations · unique customer enrollments · data export | $69 a month |
| Growth | annually · unlimited customers · 3 card designs · 3 locations · 10 sub-users · card customizations · unique customer enrollments · data export | $690 a year |
| Ultimate | monthly · unlimited customers · 10 card designs · 10 locations · 50 sub-users · card customizations · unique customer enrollments · data export | $95 a month |
| Ultimate | annually · unlimited customers · 10 card designs · 10 locations · 50 sub-users · card customizations · unique customer enrollments · data export | $950 a year |
As loopyloyalty.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
Loopy Loyalty focuses on wallet-based loyalty cards, staff stamping, customer messaging, and activity reporting. Its paid plans start at $25/mo, with unlimited customers but varying campaign and user allowances.
Facts from Loopy Loyalty's own pages
- Analytics
- Reporting covers signups, visits, redemptions, customer activity and campaign performance. · loopyloyalty.com, 15 Oct 2026
- API
- The REST API can create, update and expire cards, retrieve stamp data and connect loyalty data to CRM, ecommerce or custom applications. · docs.loopyloyalty.com, 15 Oct 2026
- API authentication
- API requests use JWTs signed with HS256 and claims containing the API key, username, parent ID, issue time and expiry. · developer.loopyloyalty.com, 15 Oct 2026
- Card design
- The web dashboard lets businesses design, customize, preview, publish, and manage loyalty card campaigns. · loopyloyalty.com, 9 Oct 2026
- Card designer
- A browser dashboard lets businesses design, brand, preview and update digital stamp cards. · loopyloyalty.com, 15 Oct 2026
- Company legal operator
- Terms identify PassKit, Inc., a Delaware corporation, as the operator of Loopy Loyalty. · docs.loopyloyalty.com, 15 Oct 2026
- Company profile
- LinkedIn lists PassKit as privately held, founded in 2012, headquartered in Wilmington, Delaware, with 11–50 employees. · linkedin.com, 15 Oct 2026
- Documentation
- The help center provides setup guides, troubleshooting articles, integration instructions and Stamper App documentation. · docs.loopyloyalty.com, 15 Oct 2026
- Enrollment
- Customers can join through QR codes, links, posters, landing pages and built-in enrollment forms. · loopyloyalty.com, 15 Oct 2026
- Funding
- Wellfound lists PassKit as having raised $2.1 million and having 11–50 employees. · wellfound.com, 15 Oct 2026
- Integrations
- Official integration guidance covers Zapier, Make, Google Sheets, Acuity, Mailchimp and Square POS workflows. · docs.loopyloyalty.com, 15 Oct 2026
- Intended customers
- The product is presented for small businesses including cafes, restaurants, salons, wellness businesses, pet services, and fitness businesses. · loopyloyalty.com, 9 Oct 2026
- Licence
- Terms state that PassKit owns the platform software, APIs, designs and trademarks while customers retain ownership of their data and passes. · docs.loopyloyalty.com, 15 Oct 2026
- Limit: Android app reliability
- Google Play reviewers report barcode scans closing the app and periods when the app did not work for entire teams. · play.google.com, 15 Oct 2026
- Limit: Android onboarding
- Capterra reviews report that Android customers can have difficulty adding cards and may encounter extra Google Pay steps or slow stamp loading. · capterra.com, 15 Oct 2026
- Limit: customization and recovery
- GetApp summaries say customization, reporting and integrations are basic, customers may struggle to recover cards they did not save, and reward visibility can be confusing. · getapp.com, 15 Oct 2026
- Limit: feature scope
- The help center directs businesses needing points-based programs with advanced features to PassKit rather than Loopy Loyalty. · docs.loopyloyalty.com, 15 Oct 2026
- Limit: G2 support and pricing
- G2 reviewers complain about limited features, bot-like customer service, website bugs and pricing that becomes expensive when expanding. · g2.com, 15 Oct 2026
- Limit: iOS app reliability
- App Store reviewers report freezes during stamping or redemption, login failures after updates and unusable login fields for some paying users. · apps.apple.com, 15 Oct 2026
- Messaging
- Smart messaging sends updates and reminders through Apple Wallet and Google Wallet. · loopyloyalty.com, 15 Oct 2026
- Multi-location
- Businesses can manage multiple locations, staff permissions and shared reporting from one account. · loopyloyalty.com, 15 Oct 2026
- Notable news
- PassKit announced on November 4, 2025 that Google designated it a Wallet Premier Partner and that PassKit is SOC 2 Type 2 compliant. · passkit.com, 15 Oct 2026
- Plan limits
- Plans differ by card design, location, and sub-user allowances, while each lists unlimited customers. · loopyloyalty.com, 9 Oct 2026
- Praise: convenience
- GetApp reviewers praise replacing paper cards with mobile cards, easy creation and management, and customer engagement benefits. · getapp.com, 15 Oct 2026
Where Loopy Loyalty stands on Freedom251
- Loyalty Program Software#12 of 39