Freedom251 › Loyalty Program Software
bLoyal
What bLoyal is
bLoyal is a loyalty, engagement, and marketing platform that connects with point-of-sale and eCommerce systems. It combines customer details, purchase history, and cross-channel communications in a master customer record. Businesses can configure points, tiers, rewards, promotions, coupons, referral programs, and gift cards for multiple channels. For marketing, bLoyal supports personalized email and text messaging, automated customer journeys, lifecycle automation, and dynamic customer segments. Its Pro edition adds prepaid or recurring billing subscriptions and recurring product orders for shipping or in-store pickup.
The maker lists native integrations with systems including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. Open APIs can connect POS, eCommerce, back-office, and custom applications. bLoyal offers Core, Marketer, Pro, and Executive editions, with monthly costs available by quote. Fees vary by edition, integrated systems, and plugins; volume discounts or activation fees may apply. The platform is available on web and through an API. Its stated industries include retail, entertainment, nonprofits, food and beverage, pets, health and wellness, wineries, franchises, vape and tobacco, garden centers, and liquor businesses.
Who it suits
bLoyal suits direct-to-consumer businesses that want loyalty programs and customer marketing connected to their POS or eCommerce systems. Its stated clients range from single-location retailers to corporations with more than 1,000 locations, and it serves industries from food and beverage to nonprofits and retail.
What it does well
- Combines customer information, purchases, and communications in one master record.
- Supports points, tiers, rewards, promotions, coupons, referrals, and omnichannel gift cards.
- Automates customer journeys and supports personalized email and text messages.
- Open APIs connect POS, eCommerce, back-office, and custom applications.
- Pro includes recurring subscriptions and product orders for shipping or pickup.
- Support portal offers documentation and step-by-step video walkthroughs.
What to know first
- Pricing requires a quote and varies by edition, systems, and plugins.
- Volume discounts or activation fees may apply.
- Recurring subscriptions and product orders are included in Pro edition.
Limits
Pricing is quote-based and fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply. Prepaid or recurring subscriptions and recurring product orders are included in the Pro edition.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | monthly · 2,500 engagement credits · standard pre-configured segments and journeys · API unavailable · one brand | $16 a month |
| Plus | monthly · 5,000 engagement credits · custom segments and journeys · API access · one brand | $18 a month |
| Marketer Edition | every 30 days · Frequent-buyer programs · cross-sell and upsell · recurring shipping and pickup orders · 30-day free trial | $199 a month |
| Max | monthly · 7,500 engagement credits · custom segments and journeys · API access · multi-brand support | $250 a month |
| Core Edition | every 30 days · Order-level accruals and promotions · loyalty tiers · automated lifecycle engagement · 30-day free trial | $39 a month |
| Pro Edition | every 30 days · SKU-level accruals and promotions · prepaid and recurring subscriptions · dynamic segments · 30-day free trial | $99 a month |
| Core | Monthly cost; quote required · Omnichannel loyalty marketing edition; fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply | On request |
| Pro | Monthly cost; quote required · Omnichannel loyalty marketing edition; fees depend on edition, integrated systems, and plugins; volume discounts or activation fees may apply | On request |
The first 8 of 10 plans, as bloyal.com lists them, read 15 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://bloyal.com/ to explore the platform.
- Choose among Core, Marketer, Pro, and Executive editions.
- Request a quote; monthly fees depend on edition, integrated systems, and plugins.
- Connect POS, eCommerce, back-office, or custom applications through native integrations or open APIs.
- Use the support portal's documentation and video walkthroughs for common questions.
Verdict
Choose bLoyal if you need loyalty and marketing tools tied to POS or eCommerce systems, particularly when a unified customer record and open APIs matter. Pro is the edition to consider for subscriptions and recurring product orders. Buyers should request a quote to assess costs, which depend on the edition, connected systems, and plugins.
Questions
How much does bLoyal cost?
Pricing is available by quote, with monthly costs depending on edition, integrated systems, and plugins. Volume discounts or activation fees may apply.
Which editions does bLoyal offer?
The listed editions are Core, Marketer, Pro, and Executive.
Which platforms does bLoyal support?
The listed platforms are web and API.
Does bLoyal integrate with POS and eCommerce systems?
Yes. The maker lists native integrations including Clover, NCR Voyix, Shopify, WooCommerce, Magento, and BigCommerce, among others. Open APIs can connect POS, eCommerce, back-office, and custom applications.
Which edition includes recurring subscriptions and orders?
The Pro edition includes prepaid or recurring billing subscriptions and recurring product orders for shipping or in-store pickup.
What customer marketing tools does bLoyal include?
It supports personalized email and text messages, automated customer journeys, lifecycle automation, and dynamic customer segments.
Facts from bLoyal's own pages
- AI assistant
- The Engagement Solution includes beta access to an AI assistant called Ace for search, insights and in-app support. · solutions.bloyal.com, 15 Oct 2026
- API
- bLoyal offers open APIs for connecting POS, eCommerce, back-office, and custom applications. · bloyal.com, 11 Oct 2026
- API access control
- API access requires a nondisclosure agreement and a developer key issued by bLoyal. · support.bloyal.com, 15 Oct 2026
- API options
- Developer materials describe REST APIs, SOAP LoyaltyEngine web services, data feeds and customer-facing snippets. · support.bloyal.com, 15 Oct 2026
- Click and collect
- The product supports online ordering with pickup managed through the existing POS. · bloyal.com, 15 Oct 2026
- Cloud deployment
- Independent directory data describes bLoyal as cloud-based and lists web, Android and iPhone/iPad deployment. · getapp.com, 15 Oct 2026
- Company facts
- LinkedIn lists bLoyal as privately held, founded in 2005, headquartered in Redmond, Washington, with 11–50 employees. · linkedin.com, 15 Oct 2026
- Customer records
- It provides a single master customer record that combines customer information, purchase history, and communications across channels. · bloyal.com, 11 Oct 2026
- Dashboards
- Dashboards surface campaign, customer and journey metrics, with custom dashboards in higher plans. · solutions.bloyal.com, 15 Oct 2026
- Developer documentation
- The developer portal provides an API introduction, POS integration guide, sample applications and a web-service reference. · support.bloyal.com, 15 Oct 2026
- Ecommerce integrations
- Listed ecommerce integrations include Shopify, WooCommerce, Magento, BigCommerce and CMS Max. · bloyal.com, 15 Oct 2026
- Engagement automation
- Engagement capabilities include SMS and email orchestration, trigger-based journeys and automated lifecycle campaigns. · solutions.bloyal.com, 15 Oct 2026
- Extensibility
- bLoyal advertises open APIs, OData, reporting databases and inbound/outbound queues for programmatic data access. · bloyal.com, 15 Oct 2026
- Founded
- The company history says bLoyal was founded as EVT Solutions in 2004. · bloyal.com, 11 Oct 2026
- Gift cards
- The Shopify app supports selling and redeeming physical and electronic gift cards across channels. · apps.shopify.com, 15 Oct 2026
- Headquarters
- Sammamish, Washington, United States · bloyal.com, 28 Sept 2026
- Industries
- The maker lists retail, entertainment, nonprofits, food and beverage, pets, health and wellness, wineries, franchises, vape and tobacco, garden centers, and liquor businesses among the industries it serves. · bloyal.com, 11 Oct 2026
- Integrations
- The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. · bloyal.com, 11 Oct 2026
- Inventory
- Its inventory feature tracks committed stock across stores and channels in real time. · bloyal.com, 15 Oct 2026
- Legal maker
- The online subscription agreement identifies EVT Solutions, Inc. as the contracting provider of bLoyal. · support.bloyal.com, 15 Oct 2026
- License
- The subscription agreement grants a limited non-transferable right to use the service and reserves intellectual-property ownership to EVT Solutions. · support.bloyal.com, 15 Oct 2026
- Limit: integration reliability
- A Capterra reviewer reported Korona integration errors, missed sales and loyalty features that failed to apply consistently. · capterra.com, 15 Oct 2026
- Limit: learning curve
- A Capterra reviewer said the back end can feel overwhelming and requires substantial training. · capterra.com, 15 Oct 2026
- Limit: support delays
- A Capterra reviewer reported support replies taking weeks and described troubleshooting guidance as cryptic. · capterra.com, 15 Oct 2026
Where bLoyal stands on Freedom251
- Loyalty Program Software#10 of 39