Purpose: Lista CRM brings leads, listings, deals, follow-ups and team activity into one workspace for UAE real estate professionals.
Lead management: It offers configurable rule-based lead scoring and routing to assign and prioritize inquiries.
Deal tracking: Users can manage deals through visual pipelines and record transaction values and commission shares.
Property records: Property records can be created manually; connected property data depends on a supported provider, data feed and approved account entitlement.
Microsites: Where enabled by the selected package, agents or teams can use a ready-made microsite template with enquiry forms connected to Lista CRM; the FAQ says there is no drag-and-drop page builder.
Campaigns: Email, SMS, Facebook and Instagram campaigns may be supported depending on the integrations enabled for the account.
Integrations: Calendar connections depend on the integrations enabled for the account, and the FAQ advises confirming current UAE portal or government connections with Lista before assuming they are live.
Security: Lista CRM says it uses administrative, technical and organisational measures to protect customer data and directs customers to request current security and hosting documentation.
Support: Support is available through the Contact Us form or in-product options, with onboarding, product and technical help under the package support terms.
Pricing: Pricing depends on user count, company structure and enabled modules; the FAQ directs prospective customers to contact the team for a package.
Mobile access: The FAQ says mobile access is part of the product roadmap and advises discussing current account support during a demo.
Who it serves: The product is presented for solo agents, teams, brokerages and multi-branch real estate operations.
Maker: The About page says Lista CRM is built by E-Systematic, a real estate technology company, and founded by Ahmed El-Batrawy.
Deals and commissions: Users can link leads and properties to deals and record company and agent commission shares, with available fields and calculations varying by workspace.

Where it ranks on Freedom251

Best Real Estate CRM Software in 2026#159 of 249

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Sources

listacrm.ae· checked 12 Oct 2026
listacrm.ae/faq· checked 12 Oct 2026
listacrm.ae/about· checked 12 Oct 2026