Lexer Identity Resolution

What Lexer Identity Resolution is

Lexer Identity Resolution combines customer records from online, in-store, email, social, and device interactions into unified profiles. Its identity engine uses both deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs. As new information arrives, Lexer can add it to an existing profile or create a new profile. For retail and hospitality brands, the product describes use cases involving household identity distinctions, anonymous visitors, gift purchases, and connections between point-of-sale transactions and ecommerce profiles. Lexer says link occurrence thresholds and term frequency analysis help reduce over-unification, while data cleaning and normalization improve matching. The resulting profiles can support audience segmentation, cross-channel lifetime value calculations, and analysis of online advertising’s influence on in-store purchases. Lexer lists native integrations and more than 500 Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok. Teams can also bring in data through REST APIs, scheduled database queries, or CSV, Excel, and JSON imports. The product is available through API and web. Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum describes encryption at rest and in transit, access controls, and security logging. Lexer is headquartered in Melbourne, Australia.

Who it suits

Lexer Identity Resolution suits retail and hospitality brands seeking unified customer profiles across digital and in-store interactions. Its stated use cases support marketing, retail operations, service, and ecommerce teams that need joined profiles for segmentation or customer analysis.

Limits

Custom pricing is based on customer database size. The custom pricing plan lists unlimited users, no seat costs, and no activation fees.

Getting started

1. Visit the Lexer Identity Resolution website
2. Request a tailored pricing breakdown based on customer database size
3. Choose self-serve guided, hybrid, or fully managed implementation
4. Connect data through native integrations, Fivetran-powered connectors, or REST APIs
5. Import files in CSV, Excel, or JSON, or use scheduled database queries

Verdict

Choose Lexer if a retail or hospitality business needs to unify customer data across online and physical interactions. Its matching methods, retail-specific identity cases, and broad connector options can support customer analysis downstream. Teams seeking a published price should look elsewhere, since pricing is tailored to database size and provided on request.