No. 12 of 25 ·Identity Resolution Software

Lexer Identity Resolution

Web · API

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Freedom report

One barScore 5.4

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Lexer Identity Resolution is ranked #12 of 25 in identity resolution software on Freedom251. It runs on API, Web.

Lexer Identity Resolution plans and pricing

All plans

Custom pricing Not published Pricing based on customer database size; request a tailored pricing breakdown Unlimited users · no seat costs · no activation fees lexer.io · 4 Oct 2026

Compared on identity resolution software

Matching approach: hybrid
Batch file import: Yes

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The record

Product purpose: Lexer Identity Resolution connects fragmented customer data into unified profiles across online, in-store, email, social, and device interactions.
Matching: The identity resolution engine uses deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs.
Profile updates: As new data arrives, Lexer automatically merges it into existing customer profiles or creates new profiles.
Retail and hospitality cases: Lexer describes handling household identity distinctions, anonymous visitors, gift purchases, and linking POS transactions to ecommerce profiles.
Identity safeguards: Lexer says it uses link occurrence thresholds and term frequency analysis to help prevent over-unification, and cleans and normalizes data to improve linkage.
Downstream use: Unified profiles support audience segmentation, cross-channel lifetime value calculations, and analysis of how online ads influence in-store purchases.
Integrations: Lexer lists native integrations and 500+ Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok.
Custom data connections: Lexer says it can ingest data through REST APIs, scheduled database queries, and CSV, Excel, or JSON file imports.
Security and compliance: Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum also describes encryption at rest and in transit, access controls, and security logging.
Support: Lexer offers implementation options described as self-serve guided, hybrid, or fully managed, and says support can be scoped to customer needs.
Intended customers: Lexer describes its CDP as built for retail and hospitality brands and says it supports marketing, retail operations, service, and ecommerce teams.
Headquarters: Melbourne, Australia

Where it ranks on Freedom251

Best Identity Resolution Software in 2026#12 of 25

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Sources

lexer.io/platform/unification-and-id-resolution· checked 4 Oct 2026
learn.lexer.io/docs/lexers-identity-resolution· checked 4 Oct 2026
lexer.io/platform/connectors· checked 4 Oct 2026
lexer.io/data-processing-addendum· checked 4 Oct 2026
lexer.io/pricing· checked 4 Oct 2026