Lefty is a web-based influencer marketing platform for discovering creators, managing campaigns, and measuring results. Lefty says its database contains more than 50 million influencer profiles and is refreshed at least monthly. Search filters cover keywords, audience and creator characteristics, and influencer KPIs, while profiles show audience and campaign performance insights. The platform lists Instagram, TikTok, Twitter, YouTube, Weibo, Douyin, and Red among its covered networks. Campaign tracking captures posts and videos when they go live and measures reach, impressions, views, engagement, and EMV. Reports can be exported as PPT, Excel, or PDF files or shared through a live dashboard. Its CRM stores relationships, campaign history, performance data, custom fields, and labels. Gmail and Outlook connections support pitches and follow-ups. Shopify, Magento, and Salesforce Commerce Cloud integrations support inventory, gifting, and order tracking. Affiliate tools provide trackable links, promo codes, and conversion reporting.
Who it is for
Lefty suits brands, agencies, e-commerce teams, and marketing executives running influencer programs. It is designed for teams needing creator discovery, campaign tracking, reporting, CRM, and affiliate tools.
What is good
- Database with over 50 million profiles
- Search filters for audience and KPIs
- Campaign reach, views, engagement, and EMV tracking
- Exportable reports and live dashboards
- CRM for creator relationships and history
What to know first
- Pricing is available only on request
- Influencer payments are marked coming soon
- Platform facts specify web and Instagram
Verdict
Lefty brings creator discovery, campaign management, analytics, CRM, and commerce integrations into one web platform. Its stated limitation is that influencer payments are still marked as coming soon, and pricing requires a custom request.
Lefty plans and pricing
All plansCompared on influencer marketing platforms
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
- Supported social channels
- Creator payments
- Yes
