Freedom251 › Influencer Marketing Platforms
Lefty
by Lefty
What Lefty is
Lefty is a web-based influencer marketing platform for discovering creators, managing campaigns, and measuring results. Lefty says its database contains more than 50 million influencer profiles and is refreshed at least monthly. Search filters cover keywords, audience and creator characteristics, and influencer KPIs, while profiles show audience and campaign performance insights. The platform lists Instagram, TikTok, Twitter, YouTube, Weibo, Douyin, and Red among its covered networks. Campaign tracking captures posts and videos when they go live and measures reach, impressions, views, engagement, and EMV. Reports can be exported as PPT, Excel, or PDF files or shared through a live dashboard. Its CRM stores relationships, campaign history, performance data, custom fields, and labels. Gmail and Outlook connections support pitches and follow-ups. Shopify, Magento, and Salesforce Commerce Cloud integrations support inventory, gifting, and order tracking. Affiliate tools provide trackable links, promo codes, and conversion reporting.
Who it suits
Lefty suits brands, agencies, e-commerce teams, and marketing executives running influencer programs. It is designed for teams needing creator discovery, campaign tracking, reporting, CRM, and affiliate tools.
What it does well
- Database with over 50 million profiles
- Search filters for audience and KPIs
- Campaign reach, views, engagement, and EMV tracking
- Exportable reports and live dashboards
- CRM for creator relationships and history
What to know first
- Pricing is available only on request
- Influencer payments are marked coming soon
- Platform facts specify web and Instagram
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Tailored to program size and scope · packages based on users and campaigns | On request |
As lefty.io lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Lefty brings creator discovery, campaign management, analytics, CRM, and commerce integrations into one web platform. Its stated limitation is that influencer payments are still marked as coming soon, and pricing requires a custom request.
Facts from Lefty's own pages
- Affiliate tools
- Affiliation supports trackable links and promo codes, with reporting on clicks and conversions. · lefty.io, 12 Oct 2026
- Campaign management
- Yes · lefty.io, 22 Sept 2026
- Campaign tracking
- Lefty says it captures posts and videos when they go live and tracks reach, impressions, views, engagement, and EMV. · lefty.io, 12 Oct 2026
- Creator database
- Lefty says its database contains over 50 million influencer profiles and is refreshed at least monthly. · lefty.io, 12 Oct 2026
- Creator discovery
- Yes · lefty.io, 22 Sept 2026
- Creator payments
- Yes · lefty.io, 22 Sept 2026
- Discovery
- Search filters cover keywords, audience and creator characteristics, and influencer KPIs; profiles include audience and campaign performance insights. · lefty.io, 12 Oct 2026
- E-commerce integrations
- Lefty’s e-commerce solution lists integrations with Shopify, Magento, and Salesforce Commerce Cloud for inventory, gifting, and order tracking. · lefty.io, 12 Oct 2026
- Email integrations
- Lefty says users can connect Gmail or Outlook to send pitches and manage conversations and follow-ups within the platform. · lefty.io, 12 Oct 2026
- Founded
- 2015 · lefty.io, 28 Sept 2026
- Headquarters
- Paris, France · lefty.io, 28 Sept 2026
- Influencer CRM
- The CRM centralizes influencer relationships, campaign history, performance data, custom fields, and labels. · lefty.io, 12 Oct 2026
- Intended customers
- Lefty presents the platform for brands, agencies, e-commerce teams, and marketing executives. · lefty.io, 12 Oct 2026
- Notable limitation
- The homepage labels influencer payments as “Coming soon.” · lefty.io, 12 Oct 2026
- Performance analytics
- Yes · lefty.io, 22 Sept 2026
- Product
- Lefty is an influencer marketing platform for discovering, managing, and measuring influencer programs. · lefty.io, 12 Oct 2026
- Reporting
- Campaign reports can be exported as PPT, Excel, or PDF files, or shared through a live dashboard. · lefty.io, 12 Oct 2026
- Supported social channels
- instagram · lefty.io, 22 Sept 2026
- Social networks
- The platform lists Instagram, TikTok, Twitter, YouTube, Weibo, Douyin, and Red among the networks it covers. · lefty.io, 12 Oct 2026
- Support
- The site offers a Help Center and invites prospective customers to request a personalized demo. · lefty.io, 12 Oct 2026
- Vetting
- Lefty says its vetting tool checks audience authenticity and scans creator content history across 11 sensitive categories. · lefty.io, 12 Oct 2026
Where Lefty stands on Freedom251
- Influencer Marketing Platforms#146 of 187