Freedom251 › Social Media Management Tools
KAWO
by KAWO
What KAWO is
KAWO is paid social media management software for organizations working with China-focused teams, data and content. It brings WeChat, Weibo, Douyin, Kuaishou, Bilibili, Xiaohongshu and WeChat Channels into one platform. Teams can create, review, approve, schedule and publish content across those networks, with a social inbox for incoming activity. Smart scheduling uses machine learning to suggest posting times, while checks review text, images and videos for sensitive content before publication. KAWO provides real-time China social data, competitor monitoring, advanced analytics and automated reports in Chinese and English. Users can translate China social content with a click, including Chinese posts into English. Plans include unlimited users and role-based permissions. Enterprise API access can bring social content and statistics into business-intelligence dashboards; a Looker Studio connection is also listed. KAWO is available through web, iOS, Android and API access. The company was founded in 2013 and is headquartered in Shanghai, China. Pricing is on request, with a possible 30-day trial, and there is no free plan.
Who it suits
KAWO suits global brands, agencies and enterprises managing the listed China social networks. It is useful for teams needing approvals, analytics, translation and China social data.
What it does well
- Supports seven listed China social networks
- Combines creation, approval, scheduling and publishing
- Offers advanced analytics and competitor monitoring
- Includes translation into English
- Plans include unlimited users
What to know first
- No free plan
- Pricing is available on request
- 30-day trial may be offered at discretion
- Enterprise API is a separate offering
Verdict
KAWO centralizes publishing, inbox activity, analytics and collaboration across major China social networks. Quote-based pricing and the discretionary trial should be clarified with the provider.
Facts from KAWO's own pages
- Analytics
- KAWO offers account and post analysis, custom tagging, automated reports, campaign tracking, and traceable WeChat QR codes. · kawo.com, 12 Oct 2026
- Analytics level
- advanced · kawo.com, 21 Sept 2026
- API
- KAWO offers an enterprise API for accessing social content and statistics, with English documentation and support. · kawo.com, 12 Oct 2026
- Approval workflow
- Yes · kawo.com, 21 Sept 2026
- Audience
- KAWO says it works with more than 500 global brands and focuses on teams managing social media in China. · kawo.com, 12 Oct 2026
- Channels
- KAWO’s cross-platform page lists WeChat, Weibo, Douyin, Kuaishou, Bilibili, Xiaohongshu, and WeChat Channels. · kawo.com, 12 Oct 2026
- Collaboration
- The company says every pricing plan includes unlimited users, with role-based access controls. · kawo.com, 12 Oct 2026
- Compliance
- KAWO states that its data handling adheres to China’s Personal Information Protection Law and is certified with the Multi-level Protection of Information Security Scheme. · kawo.com, 12 Oct 2026
- Content checks
- KAWO says it checks text, images, and videos for sensitive content before publishing and supports two-step approval. · kawo.com, 12 Oct 2026
- Content workflow
- Teams can create, review, approve, schedule, and publish content across China social networks from one platform. · kawo.com, 12 Oct 2026
- Founded
- 2013 · kawo.com, 28 Sept 2026
- Free plan
- No · kawo.com, 21 Sept 2026
- Headquarters
- Shanghai, China · kawo.com, 28 Sept 2026
- Hootsuite
- KAWO’s help page says its Hootsuite app supports viewing and downloading data, with permissions matching the user’s KAWO permissions. · kawo.com, 12 Oct 2026
- Integrations
- KAWO describes an Enterprise API for bringing China social data and content into business intelligence dashboards and also lists a Looker Studio connection. · kawo.com, 12 Oct 2026
- Mobile app
- KAWO’s app page describes campaign calendar viewing, push notifications for approvals, team comments and mentions, and post performance metrics; it links an Android APK download. · kawo.com, 12 Oct 2026
- Mobile apps
- KAWO lists its mobile app for Android and iOS in its privacy policy. · kawo.com, 12 Oct 2026
- Privacy safeguards
- Its privacy policy says safeguards include firewalls, intrusion detection systems, and encryption at rest and in transit. · kawo.com, 12 Oct 2026
- Product
- KAWO describes itself as China-specific social media management software for working with China teams, accessing China social data, and viewing China social content. · kawo.com, 12 Oct 2026
- Publishing
- The platform supports creating, reviewing, approving, scheduling, and publishing content from one platform. · kawo.com, 12 Oct 2026
- Scheduling
- KAWO says its smart scheduling uses machine learning to suggest posting times. · kawo.com, 12 Oct 2026
- Security
- KAWO lists four channel roles, content alerts, two-step publishing approval, and two-factor authentication as brand security features. · kawo.com, 12 Oct 2026
- Social inbox
- Yes · kawo.com, 21 Sept 2026
- Support
- KAWO’s Enterprise API page says it offers full English documentation and support for the API. · kawo.com, 12 Oct 2026
Where KAWO stands on Freedom251
- Social Media Management Tools#88 of 146