InterLinks

InterLinks is a Shopify app for automatically linking keywords across store content and redirecting visitors from broken URLs to relevant pages. It suits Shopify merchants who want to manage internal links without editing the underlying text, but its strongest bulk and AI tools sit behind the paid plan.

The choice is straightforward: the free plan is a narrow way to start, while Professional is the practical tier for larger-scale management and recommendations.

Overview

InterLinks adds links to selected keywords in product and collection descriptions, blog posts, and pages when those pages load. Because it does not change the underlying content, merchants can add linking behavior without rewriting descriptions or posts. That approach is useful for stores with substantial existing content, though some page builders and handcrafted themes may need backend adjustments to install it correctly.

InterLinks404 handles broken URLs by extracting keywords and redirecting visitors to matching products, collections, pages, or articles. Support for 16 languages gives multilingual stores a broader redirect reach than a single-language setup would.

Key features

Keyword linking and redirects

Automatic linking spans four types of Shopify content: products, collections, blog posts, and pages. Merchants can also use InterLinks404 to route visitors from broken URLs to likely destinations. Together, the tools address both navigation within published content and visits arriving through URLs that no longer work.

AI and bulk management

Professional adds AI link recommendations based on scans of the store catalog; users can approve suggested keywords with one click. It also includes CSV import and export for bulk keyword management, analytics, and real-time keyword placement reports. These features make the paid plan more relevant when manual review of links across a larger store would be cumbersome.

The app also includes an AI blog post generator powered by GPT-4.1; its plan comparison names GPT-4o Mini as well. Shopify Admin, Anchor Text, Backlinks, Excel, Google Analytics, Google Search Console, and GPT appear under “Works with.”

Shopify fit and data practices

InterLinks is built for Shopify and says it works with Shopify themes and major Shopify translation apps. Its privacy policy says it does not sell or share data with advertisers and stores information within Shopify Admin and its encrypted systems. It cites Shopify OAuth, encrypted storage of metaobjects and logs, and role-based access controls. After uninstall, ScriptTags and injected CSS are removed immediately; metaobjects and analytics data are deleted within 30 days.

Pricing

Demo is useful for trying one link and the core content coverage, but the one-link cap makes it unsuitable for a store that needs sustained linking across many pages. Professional raises the ceiling to 5,000 active keywords and removes the limit on linking automations; it is the fit for merchants who need AI recommendations or bulk tools. The annual option is $180/year, described as saving 21% compared with monthly billing. No seat limit is given.

For support, the FAQ directs users to [email protected]. Enterprise subscribers receive on-call account management and development support under an Enterprise SLA; Enterprise has custom pricing.

Platforms

InterLinks is a web app built for Shopify stores. Its compatibility with themes and major Shopify translation apps is useful for stores using those setups, but merchants with a page builder or handcrafted theme should allow for possible installation fine-tuning.

Who it's for

InterLinks is best suited to Shopify merchants who want keyword links applied across product, collection, blog, and page content, plus redirects for broken URLs. Stores with enough content to benefit from catalog-based suggestions, CSV management, analytics, or placement reports have a clearer case for Professional. A merchant who needs only a single link can start with Demo; a store built around a page builder or custom-crafted theme should account for potential compatibility work.

Pros and cons

• Pros: Links span four Shopify content types without modifying the underlying content, which can help merchants add navigation across existing copy.
• Pros: InterLinks404 redirects broken URLs to matching store destinations and supports 16 languages, making it relevant to multilingual catalogs.
• Pros: Professional combines AI suggestions, bulk CSV tools, analytics, and real-time placement reports for merchants managing links at scale.
• Cons: Demo allows just one free link, so it is a limited ongoing option for stores with multiple linking needs.
• Cons: Some page builders or handcrafted themes may require backend installation adjustments, adding a compatibility caveat for customized storefronts.

Alternatives

For a broader comparison, see Internal Linking Tools.

• Interlink is a free WordPress plugin with no signup requirement, so it is a more relevant starting point for WordPress 5.5+ sites running PHP 7.4+ than for a Shopify store.
• Internal Link Juicer offers a free version for one site covering posts and pages, plus keyword file import and export; consider it for a self-hosted site where that narrower scope fits.
• Link Whisper has a free WordPress.org version for manually inserting outbound link suggestions, making it a fit for WordPress users who prefer manual suggestions over InterLinks' Shopify automation.
• Linkagent offers a self-hosted AGPL-3.0 option with every feature ungated, but requires your own infrastructure; choose it if that deployment model suits you.
• LinkBoss starts with 50 free credits on signup for one site and offers an $11 a month Launch plan, an alternative for web users weighing a credit-based entry point.
• Linkbot offers a free Starter plan for one website property and up to 1,000 property URLs, with reports and diagnostics but no automated linking or ongoing sync; consider it when diagnostics matter more than automation.
• Magic Rinku starts with 100 credits and adds five credits per month on its free plan, while its paid 200 credits/month plan costs $9 a month; it is a credit-based alternative.
• redCacti has a free plan for one website and up to 1,000 pages, with limits on results and several analysis and automation features; consider it if that narrower free scope suits your needs.

Verdict

Choose InterLinks if you run a Shopify store and want keyword linking across multiple content types alongside multilingual broken-URL redirects. Professional is the stronger choice for stores that need AI recommendations, bulk keyword management, analytics, or placement reports; the one-link Demo plan is only a small-scale starting point. Look elsewhere if you need a WordPress-focused tool or if your custom storefront cannot accommodate the installation adjustments some themes require.