IntentData.io

What IntentData.io is

IntentData.io provides contact-level buyer intent data to identify people researching products or services and show context around their engagement. The company says it finds intent signals in publicly available information across the unstructured web. Signals can include engagement with competitors, industry news, influencers, events, social follows, and related contacts. Described uses include building targeted prospect lists, account-based marketing, personalized outbound sales, event marketing, and churn reduction.

Leads can be imported into connected systems or delivered as downloadable CSV files for review. IntentData.io lists a native Salesforce integration, plus lead delivery to Marketo, HubSpot, and other CRM or marketing automation platforms with integrated forms functionality. Other named process integrations include Terminus, Triblio, LinkedIn, Twitter, and Drift. The service is available on web and through an API, with account identification, competitor intent, and CRM synchronization. Its SMB, Pro, and Enterprise plans set different allowances for streams, terms, influencers, events, target accounts, customers, and competitors. Pricing is on request, and there is no free plan. The company describes its data as publicly available and GDPR- and ICO-compliant.

Who it suits

It may suit businesses with complex sales averaging more than $5,000 that use marketing automation and have collaborative marketing and sales teams. Teams working on prospecting, account-based marketing, outbound sales, events, or churn reduction can use its intent signals and CRM delivery options.

Limits

There is no free plan. SMB allows 1 stream, 30 terms, 10 influencers, 5 events, 25 target accounts, 100 customers, unlimited job titles and roles, and 10 competitors; Pro and Enterprise have higher listed allowances. Conversational marketing implementation is an add-on requiring a separate Drift.com subscription.

Getting started

1. Visit https://www.intentdata.io/.
2. Request pricing for the SMB, Pro, or Enterprise plan.
3. Choose a plan based on its listed stream, term, influencer, event, account, customer, and competitor allowances.
4. Connect a listed CRM or marketing automation platform, or use the API.
5. Import leads into connected systems or review them in downloadable CSV files.

Verdict

Consider IntentData.io if your team needs contact-level intent signals for prospecting or account-based campaigns and uses marketing automation. Look elsewhere if you need a free plan or require conversational marketing implementation without a separate Drift.com subscription.