Impactive is a digital organizing platform for advocacy organizations, nonprofits, unions, and electoral campaigns. It offers peer-to-peer and broadcast texting, phone banking, relational messaging, canvassing, voter registration, and custom forms. Peer-to-peer texting includes list management, reporting, dynamic scripts, conversation reassignment, and volunteer protection features. Safeguards monitor opt-out keywords, limit frequent messages, and filter landlines, disconnected numbers, and numbers with recent errors. Integrations include NGP VAN/EveryAction, PDI, Salsa Labs, and ActBlue; NGP VAN/EveryAction and PDI support two-way data sync described as near real time. Enterprise clients can access Postgres mirror databases, query a live database, or build custom pipelines with S3 sync. Standard has a $0 licensing fee, pay-as-you-go usage, and 1,000 unique form responses per month included. SMS costs as low as 1.5¢ per segment, MMS is 5¢ per message, and phone banking starts as low as 4¢ per dial. Professional and Enterprise pricing requires a custom quote. Texting requires approved 10DLC registration, which the site says currently takes 1–3 weeks; registration through Impactive is free.
Who it is for
Impactive suits advocacy groups, nonprofits, unions, and electoral campaigns coordinating outreach across texting, calling, canvassing, and forms. Android, iOS, and web access are listed.
What is good
- Standard has a $0 licensing fee and 1,000 monthly form responses.
- Texting safeguards monitor opt-outs and frequent messages.
- Two named integrations support near-real-time, two-way data sync.
- 10DLC registration through Impactive is free.
What to know first
- Texting requires approved 10DLC registration.
- Current registration timelines are 1–3 weeks.
- Professional and Enterprise require custom quotes.
- Standard texting and calling have usage charges.
Verdict
Impactive combines outreach channels with texting safeguards and integrations for organizing teams. Standard has no licensing fee, but usage charges apply, and teams need approved 10DLC registration before texting.
Impactive plans and pricing
All plansCompared on peer-to-peer texting software
- Free plan
- Yes
- Shared team inbox
- Yes
- SMS/MMS support
- sms and mms
- Automated opt-in tools
- Yes
- CRM integrations
- native


