Freedom251 › Peer-to-Peer Texting Software
Hustle
What Hustle is
Hustle is a paid mobile communications platform for organizations that need to reach audiences through text, calls, and video messages. It supports simultaneous broadcasts, automated responses, and live one-to-one conversations. Teams can personalize SMS and MMS for audience members, apply tags, and retarget smaller groups. Video options include short Clips sent by text, Personalized Clips, and longer Hustle Stories. Its AI Script Assistant helps create creative, brand-safe communications. Mobile and web apps let users send messages from a desk or on the move; the platform also has a public API, though programmatic message sending through it is still in development. Listed integrations include Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle lists encryption in transit and at rest, penetration testing, and vulnerability scanning, and says it is SOC 2 certified and has Cloud Security Alliance STAR Registration. PAYGO costs $250 a month for the platform fee, plus $0.04 per SMS segment. Annual commitments start at $10,000 a year.
Who it suits
Hustle suits nonprofits, education, commercial organizations, politics, government, and labor and unions that need audience messaging and live conversations. It may also suit teams looking for SMS/MMS targeting, video messaging, and listed CRM integrations.
What it does well
- Supports SMS, MMS, calls, and video messages.
- Offers tags and retargeting for smaller audiences.
- Includes Clips, Personalized Clips, and Hustle Stories.
- Lists integrations with Salesforce and other platforms.
- SOC 2 certified, according to Hustle.
What to know first
- No free plan is listed.
- PAYGO includes a 250.00 USD monthly platform fee.
- Public API message sending is still in development.
- Annual commitment starts at $10,000 a year.
Limits
PAYGO has a 250.00 USD monthly platform fee and charges $0.04 per SMS segment. Annual commitments start at $10,000 a year; programmatic message sending through the Public API is in development.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Annual commitment | Starts at $10,000 per year; per-segment or per-message pricing available · Priority support queue · Client Success Manager support · volume-based message/segment discounts · short code messaging · Hustle Stories | $10,000 a year |
| Pay-as-you-go (PAYGO) | $250 platform fee; all PAYGO subscriptions billed per segment; $0.04 per SMS segment · No long-term commitment · segment-based billing · $0.04 per SMS segment | $250 a month |
As hustle.com lists them, read 30 Sept 2026. The maker's own page has the final word.
Getting started
- Visit the Hustle website.
- Choose between PAYGO, billed monthly with per-segment charges, and an annual commitment.
- Use the web app or install the mobile app on Android or iOS.
- Connect a listed integration or use the public API for supported workflows.
Verdict
Hustle combines targeted messaging, video, and live one-to-one communication across mobile and web apps. Buyers should weigh its segment-based PAYGO charges or annual commitment against their messaging needs, and note the API message-sending limitation.
Questions
Does Hustle have a free plan?
No. Hustle is a paid service.
How much does Hustle cost?
PAYGO costs $250 a month for the platform fee, plus $0.04 per SMS segment. Annual commitments start at $10,000 a year.
Which platforms does Hustle support?
Hustle lists Android, iOS, web, and API.
Which integrations does Hustle offer?
Listed integrations include Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI. Hustle also offers a public API.
Can Hustle send messages through its API?
Programmatic message sending through the Public API is described as in development.
What security credentials and measures does Hustle list?
Hustle says it is SOC 2 certified and has Cloud Security Alliance STAR Registration. It also lists encryption in transit and at rest, penetration testing, and vulnerability scanning.
Facts from Hustle's own pages
- AI feature
- Hustle’s AI-powered Script Assistant helps users create creative, brand-safe communications. · hustle.com, 30 Sept 2026
- API limit
- Programmatic message sending through the Public API is described as in development. · hustle.com, 30 Sept 2026
- Apps
- Hustle says it offers mobile and web apps for sending messages from a desk or while on the move. · hustle.com, 30 Sept 2026
- Company history
- Hustle says it has worked with organizations since 2014. · hustle.com, 30 Sept 2026
- Founded
- 2015 · hustle.com, 28 Sept 2026
- Headquarters
- San Francisco, California, United States · hustle.com, 28 Sept 2026
- Integration limit
- Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. · hustle.com, 30 Sept 2026
- Integrations
- Hustle lists integrations for Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI, plus a public API. · hustle.com, 30 Sept 2026
- Ownership
- Hustle’s website says the company is now employee-owned. · hustle.com, 30 Sept 2026
- Product
- Hustle is a mobile communications platform for text, calls, and video messages, including simultaneous broadcasts, automated responses, and live one-to-one conversations. · hustle.com, 30 Sept 2026
- Security
- Hustle says it is SOC 2 certified and has Cloud Security Alliance STAR Registration; it also lists encryption in transit and at rest, penetration testing, and vulnerability scanning. · hustle.com, 30 Sept 2026
- Support
- Annual commitments include priority support queue access and support from a Client Success Manager. · hustle.com, 30 Sept 2026
- Targeting
- Users can target audience members with personalized SMS and MMS, tag them, and retarget smaller audiences. · hustle.com, 30 Sept 2026
- Video
- Hustle offers Clips for distributing short-form videos by text, Personalized Clips, and Hustle Stories for longer video stories. · hustle.com, 30 Sept 2026
- Who it serves
- The site presents Hustle for nonprofits, education, commercial organizations, politics, government, and labor and unions. · hustle.com, 30 Sept 2026
Where Hustle stands on Freedom251
- Peer-to-Peer Texting Software#10 of 26
- Nonprofit Text Messaging Software#15 of 27