Hustle is a paid mobile communications platform for organizations that need to reach audiences through text, calls, and video messages. It supports simultaneous broadcasts, automated responses, and live one-to-one conversations. Teams can personalize SMS and MMS for audience members, apply tags, and retarget smaller groups. Video options include short Clips sent by text, Personalized Clips, and longer Hustle Stories. Its AI Script Assistant helps create creative, brand-safe communications. Mobile and web apps let users send messages from a desk or on the move; the platform also has a public API, though programmatic message sending through it is still in development. Listed integrations include Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI. Salesforce imports support up to 100,000 Campaign members or 2,000 Report rows. Hustle lists encryption in transit and at rest, penetration testing, and vulnerability scanning, and says it is SOC 2 certified and has Cloud Security Alliance STAR Registration. PAYGO costs 250.00 USD per month for the platform fee, plus $0.04 per SMS segment. Annual commitments start at 10000.00 USD per year.
Who it is for
Hustle suits nonprofits, education, commercial organizations, politics, government, and labor and unions that need audience messaging and live conversations. It may also suit teams looking for SMS/MMS targeting, video messaging, and listed CRM integrations.
What is good
- Supports SMS, MMS, calls, and video messages.
- Offers tags and retargeting for smaller audiences.
- Includes Clips, Personalized Clips, and Hustle Stories.
- Lists integrations with Salesforce and other platforms.
- SOC 2 certified, according to Hustle.
What to know first
- No free plan is listed.
- PAYGO includes a 250.00 USD monthly platform fee.
- Public API message sending is still in development.
- Annual commitment starts at 10000.00 USD per year.
Verdict
Hustle combines targeted messaging, video, and live one-to-one communication across mobile and web apps. Buyers should weigh its segment-based PAYGO charges or annual commitment against their messaging needs, and note the API message-sending limitation.
Get started with Hustle
- Visit the Hustle website.
- Choose between PAYGO, billed monthly with per-segment charges, and an annual commitment.
- Use the web app or install the mobile app on Android or iOS.
- Connect a listed integration or use the public API for supported workflows.
Limits to know first
PAYGO has a 250.00 USD monthly platform fee and charges $0.04 per SMS segment. Annual commitments start at 10000.00 USD per year; programmatic message sending through the Public API is in development.
Questions about Hustle
Does Hustle have a free plan?
No. Hustle is a paid service.
How much does Hustle cost?
PAYGO costs 250.00 USD per month for the platform fee, plus $0.04 per SMS segment. Annual commitments start at 10000.00 USD per year.
Which platforms does Hustle support?
Hustle lists Android, iOS, web, and API.
Which integrations does Hustle offer?
Listed integrations include Salesforce, NGP VAN and EveryAction, Blackbaud Luminate Online, Blackbaud TeamRaiser, and PDI. Hustle also offers a public API.
Can Hustle send messages through its API?
Programmatic message sending through the Public API is described as in development.
What security credentials and measures does Hustle list?
Hustle says it is SOC 2 certified and has Cloud Security Alliance STAR Registration. It also lists encryption in transit and at rest, penetration testing, and vulnerability scanning.
Hustle plans and pricing
All plansCompared on nonprofit text messaging software
- Free plan
- No
