Hue

Name: Hue
Price: 35 USD

Free plan Web

What Hue is

Hue is a web-based AI logo maker that creates designs from a business name and description. You can generate unlimited logo options free, then pay once to download a package. Before purchase, Hue lets you choose colors and icons and adjust text, layouts, colors, and icons. Changes are saved in the My Logos area, and purchased designs remain editable without a limit. Lite costs $35, paid once and includes a medium-resolution PNG, square and horizontal layouts, commercial rights, unlimited edits, and standard support. Premium costs $65, paid once and adds 10+ high-resolution PNG, SVG, and PDF files, transparent and color variations, vector files, a brand kit, and full support. Both plans provide commercial rights, though shared icons and fonts may not be exclusive.

Who it suits

Hue is aimed at small business owners, freelancers, and side hustlers who need a logo package. It also fits users wanting to create freely before purchasing downloads.

What it does well

Unlimited free logo creation
Unlimited edits after purchase
Commercial rights included
Premium includes brand kit
PNG, SVG, and PDF exports

What to know first

Downloads require payment
Lite offers medium-resolution PNG
Shared icons may not be exclusive
No guarantee of complete internet security

Plans

Plan	Billed and limits	Price
Lite	One-time payment · medium-resolution PNG · square and horizontal layouts · full commercial rights · unlimited edits · standard support	$35, paid once
Premium	One-time payment · 10+ high-res PNG, SVG and PDF files · square and horizontal layouts · color variations and transparent files · web and print-ready vector files · full commercial rights · unlimited edits · full support	$65, paid once

As usehue.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Verdict

Hue combines free logo creation with one-time Lite and Premium downloads. Its editing, export, and brand-kit options are useful when you need commercial logo files without a subscription.

Facts from Hue's own pages

Account saving: Hue says logo edits and customizations are automatically saved to the My Logos page in the user's account. · usehue.com, 7 Oct 2026
AI data processing: Hue says it may provide AI products through Microsoft Azure AI and OpenAI, and that user inputs, outputs and personal information may be shared with those providers for AI features. · usehue.com, 7 Oct 2026
Brand kit: The Premium package includes a brand kit with business cards, letterheads, social media covers and shareable brand guidelines. · usehue.com, 7 Oct 2026
Commercial rights: The plans include full commercial rights; Hue says shared icons and fonts are not guaranteed to be exclusive. · usehue.com, 7 Oct 2026
Customization: Users can choose color themes and icons, edit text, colors, layouts and icons, and make unlimited edits after purchase. · usehue.com, 7 Oct 2026
Free creation: Users can design as many logos as they like for free and pay only when downloading the final logo package. · usehue.com, 7 Oct 2026
Headquarters: Dover, Delaware, United States · usehue.com, 28 Sept 2026
Intended users: Hue describes the service as popular with small business owners, freelancers and side hustlers. · usehue.com, 7 Oct 2026
Logos and trademarks: Hue says users may use purchased logos commercially and non-commercially, and recommends consulting a trademark attorney before seeking copyright or trademark protection. · usehue.com, 7 Oct 2026
Payment handling: Hue says Stripe handles and stores payment data. · usehue.com, 7 Oct 2026
Product: Hue is an AI-powered logo maker that creates custom logos from a business name and description. · usehue.com, 7 Oct 2026
Security: Hue says it uses reasonable technical and organizational security measures but cannot guarantee that internet transmission or storage is completely secure. · usehue.com, 7 Oct 2026
Support: Support is available by email and phone Monday–Friday, 9 AM–6 PM EST, with after-hours messages answered the next business day. · usehue.com, 7 Oct 2026

Hue