Hookpost is an open-source social media scheduler for creators, marketing agencies and software developers. It publishes to 14 networks from a visual calendar, with cross-posting controls for tailoring copy, media and hashtags to each selected channel. Its AI tools can generate platform-specific captions, hooks and hashtags within each platform’s character limit. Users can also connect compatible AI tools through Hookpost’s Model Context Protocol server to draft and queue posts without opening the app. Hookpost runs on the web, through an API or self-hosted. The self-hosted stack runs under Docker Compose on the user’s server and is licensed under AGPL-3.0, with no per-seat fee. Scheduling runs through Temporal workflows designed to resume after a worker restart. Supported channels include YouTube Shorts, LinkedIn, X, Facebook Pages, Bluesky, Discord, Telegram, Slack, WordPress, Medium, Hashnode and DEV.to; Instagram, Threads and Pinterest await platform approval for new accounts. Hookpost also offers a community n8n node, per-channel and per-post analytics when platforms expose the metrics, and a free plan with two channels and 30 posts per month.
Who it is for
Hookpost suits creators and marketing agencies managing posts across multiple social channels, as well as software developers who want API, self-hosted or AI-tool access. Its channel-specific drafting, analytics and workflow options support teams that need to customize and schedule posts across networks.
What is good
- Publishes to 14 networks from a visual calendar.
- Tailor copy, media and hashtags for each channel.
- AI generates platform-specific captions, hooks and hashtags.
- Self-hosting uses Docker Compose with no per-seat fee.
- Temporal workflows resume after worker restarts.
What to know first
- Free plan is limited to two channels and 30 monthly posts.
- Instagram, Threads and Pinterest await approval for new accounts.
- Pricing note says paid plans start at $29/mo, while plans list $15 and $39 monthly.
Verdict
Choose Hookpost if you need cross-posting controls, AI drafting or self-hosting for social scheduling. Look elsewhere if you need Instagram, Threads or Pinterest approval for a new account, or if the free plan’s channel and post limits are too low.
Get started with Hookpost
- Open the Hookpost website.
- Choose web, API or self-hosted access.
- For self-hosting, run the stack with Docker Compose on your server.
- Start with the Free plan, or review Standard and Pro.
What the free plan stops at
The Free plan includes two channels, 30 posts per month and one user. Standard is listed at $15 per month and includes five channels and 500 posts per month; Pro is listed at $39 per month and includes 20 channels and 2,000 posts per month.
Questions about Hookpost
Is Hookpost open source?
Yes. It is licensed under AGPL-3.0, and its self-hosted stack runs under Docker Compose.
What does the Free plan include?
It costs $0 per month and includes two channels, 30 posts per month, one user, a visual calendar and a public API.
How much do the paid plans cost?
Standard is listed at $15 per month and Pro at $39 per month. The pricing note says paid plans start at $29/mo, and a 7-day trial is listed.
Which platforms does Hookpost support?
It supports web, API and self-hosted use. Its listed channels include YouTube Shorts, LinkedIn, X, Facebook Pages, Bluesky, Discord, Telegram, Slack, WordPress, Medium, Hashnode and DEV.to.
Which AI tools can connect through MCP?
The MCP server works with Claude Desktop, Cursor AI, VS Code Cline/Roo-Code, Windsurf Cascade, LangChain and CrewAI.
Does Hookpost provide analytics?
Yes. It shows per-channel and per-post metrics such as impressions, likes, comments, shares, reach and engagement rate when each platform exposes them.
Hookpost plans and pricing
All plansCompared on AI social media management software
- Free plan
- Yes
- Paid from
- $29/mo
- AI content generation
- Yes
- AI content repurposing
- Yes
- Automatic publishing
- Yes
- Approval workflows
- Yes
- Social channels
- 5 channels
- Analytics depth
- advanced
