Hatch

Overview

Hatch brings prospect research and fundraising workflows into one platform for nonprofit teams, particularly fundraisers and prospect researchers who need to prioritize donors and prepare outreach. Its combination of searchable profiles, explainable scoring, and human-validated research is useful for US-focused prospecting, though profile matches depend on the quality of the records a team supplies.

Alongside enrichment and screening, Hatch supports donor-list building and draft communications. That breadth is a stronger fit for teams that will use several of those workflows than for organizations looking only for a place to store contacts.

Key features

Profiles, search, and scoring

Complete Human Profiles can include wealth, giving history, lifestyle, career, social presence, media coverage, and contact information. Teams can search and filter prospects into donor lists, and QuickSearch can return an enriched profile from a name or other information. Hatch reports overall match rates of 40–80%, depending on customer data quality, and provides Accuracy Scores for individual data points. Those measures help teams judge returned records, but the range means enrichment should not be treated as guaranteed coverage.

Explainable AI models score affluence, propensity, affinity, and RFM, giving fundraisers several lenses for prioritization rather than one undifferentiated ranking. Hatch also offers wealth screening, affinity screening, prospect scoring, and engagement signals; its screening limit is 5,000 prospects.

Research and communications

Elevated Profiles add in-house prospect-researcher validation and qualification, including public donation verification and Gift Capacity Ratings. They are a distinct, capped resource across plans, so organizations needing more researcher-validated profiles should compare the monthly packages with the bundled plan allowance.

Sir Hatch uses enriched profiles and GPT technology to draft personalized fundraising, marketing, and relationship-building communications. Draft quotas vary by plan, making the feature more useful to teams that can work within those monthly limits than to high-volume teams expecting unlimited copy generation.

Data, integrations, and safeguards

Hatch says it licenses data from more than 30 sources and does not use illegal web scraping or unethical sources. News, tweets, and YouTube videos update daily; social, lifestyle, career, and contact data update approximately monthly; donation, real estate, and stock data update annually. This cadence gives users fresher media signals than some financial records.

Hatch has announced integrations with Blackbaud Raiser’s Edge NXT and Salesforce CRM. Its Partner API offers nonprofit technology platforms white-labeled profiles, averaging 150+ data points per profile according to Hatch. The privacy policy describes encryption for transfer and storage when possible, access controls, and confidentiality commitments. Individuals can request removal of private personal data, while organizations control third-party data sharing through opt-in consent.

Pricing

Hatch has a Free plan and paid plans from $200/mo. The Free plan costs nothing (billed $0/mo) and includes 50 enrichment profiles, 5 QuickSearch uses in the first month only, 1 seat, 50 Sir Hatch drafts/mo, and 0 Elevated Profiles. It offers a way for one user to try the core enrichment and drafting quotas, but the one-time QuickSearch allowance and lack of Elevated Profiles limit ongoing research.

The Standard plan costs $200 a month (billed $200/mo) for 5,000 enrichment profiles, 40 QuickSearch/mo, 4 seats, 250 Sir Hatch drafts/mo, and 15 Elevated Profiles/mo. It is the entry paid tier for a small team needing substantial enrichment, but dedicated support is not included.

Ample costs $300 a month (billed $300/mo) and raises those allowances to 10,000 enrichment profiles, 60 QuickSearch/mo, and 500 drafts/mo, with 4 seats, 20 Elevated Profiles/mo, and dedicated support. It suits teams whose increased usage and support needs justify the step up. Generous costs $400 a month (billed $400/mo), with 20,000 enrichment profiles, 80 QuickSearch/mo, 4 seats, 750 drafts/mo, 20 Elevated Profiles/mo, and dedicated support. Maximal costs $500 a month (billed $500/mo), with 30,000 enrichment profiles, 100 QuickSearch/mo, 6 seats, 1,000 drafts/mo, 20 Elevated Profiles/mo, and dedicated support. Those higher tiers principally add throughput; Maximal also adds two seats over the four-seat plans.

Organizations that mainly need researcher-validated records can buy Elevated Profile Package — 15 profiles for $150 a month (billed $150/mo), 30 profiles for $300 a month (billed $300/mo), 60 profiles for $540 a month (billed $540/mo), or 120 profiles for $960 a month (billed $960/mo). These packages are priced above basic enrichment costs. Enterprise has custom pricing and is for organizations with more than 30k contacts; it includes a Personal Data Assistant. Dedicated support begins with Ample, not Free or Standard.

Platforms

Hatch is available on web and through an API. Its stated data coverage is the US, which makes it a more natural fit for organizations prospecting there than for teams focused on other regions.

Who it's for

Hatch names nonprofit fundraisers, prospect researchers, marketers, and peer-to-peer campaign managers as intended users. It is best suited to teams that want donor screening, profile enrichment, scoring, and draft outreach in one workflow and can work within monthly quotas. Organizations with more than 30k contacts can consider Enterprise; teams seeking only occasional enrichment may find the paid tiers broader than they need.

Pros and cons

• Pros: Profiles combine multiple donor-relevant data categories, and explainable models cover four scoring approaches, giving researchers more ways to prioritize prospects.
• Pros: Elevated Profiles add researcher validation, public donation verification, and Gift Capacity Ratings for teams that need more than automated enrichment.
• Pros: Free access includes enrichment, a seat, and drafting, providing a limited starting point without a subscription charge.
• Cons: Match rates vary with customer data quality, so teams should not assume every prospect will receive a complete profile.
• Cons: Free allows no Elevated Profiles and only 5 QuickSearch uses in the first month; ongoing research requires a paid plan or package.
• Cons: Data coverage is US-focused, and dedicated support is excluded from the two lowest plans.

Alternatives

Nonprofit Donor Prospecting Software is a useful place to compare other options. Consider DonorScope if you want another web-based freemium option. GivingDNA may suit teams evaluating a paid API-and-web platform whose fees and subscription term are set through an MSA or Task Order. Insightful Philanthropy is worth considering if contribution level and team size, rather than seats or record counts, should determine pricing. Windfall Wealth Screening is another paid API-and-web option with pricing based on needs. DonorAtlas is a paid web alternative. Blackbaud Financial Edge NXT offers paid custom quotes based on organizational needs, with implementation, training, and ongoing support potentially included. Code-fi and DonorTrends are paid alternatives.

Verdict

Choose Hatch if your nonprofit needs US-focused donor research that combines enrichment, multiple scoring models, and communications drafts, with optional human-validated profiles. Its main trade-offs are variable match coverage, plan quotas, and the fact that dedicated support starts at Ample. Teams that need non-US prospecting or only lightweight enrichment should look elsewhere.