HappyOrNot
by HappyOrNot
What HappyOrNot is
HappyOrNot is a paid feedback service from a company founded in 2009 and headquartered in Tampere, Finland. It captures in-the-moment responses through Smiley Terminal, Smiley Touch, Smiley Sign, Smiley Digital, QR or NFC signage, and digital touchpoints, then presents live insights. HappyOrNot Analytics compares feedback by time and location and uses AI to categorize and summarize written responses. The service supports Android, iOS, web, and API access, with custom branding and response analytics. Its Open API connects feedback data with company systems and custom applications, while Zapier links it to more than 8,000 workplace tools, including Slack, Teams, and Gmail. SAML 2.0 single sign-on works with Microsoft Azure AD, Google, Okta, and AWS SSO. The company describes encryption, role-based controls, and confidentiality measures. Essentials, Professional, and Managed plans add analytics, collaboration, alerts, and account support. Pricing is on request and there is no free plan.
Who it suits
It suits organizations measuring customer experience, employee satisfaction, or service quality across retail, healthcare, hospitality, transportation, workplaces, and other listed industries. Teams needing integrations, analytics, or managed support may find the listed plans relevant.
What it does well
- Collects feedback through kiosks, QR, NFC, and digital channels
- Analytics compare responses by time and location
- Open API supports custom integrations
- SAML 2.0 single sign-on
- Pricing does not vary by feedback volume
What to know first
- No free plan is available
- Pricing requires a request
- Support hours exclude weekends and Finnish holidays
- Managed features require a higher plan
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Professional | Setup fee plus annual subscription; price depends on the mix of feedback collection points. · All Smiley products · Analytics software and AI open feedback model · real-time collaboration and alerts | On request |
| Managed | Setup fee plus annual subscription; price depends on the mix of feedback collection points. · Professional package · assigned expert team · full account management and maintenance | On request |
| Essentials | Setup fee plus annual subscription; price depends on the mix of feedback collection points. · Smiley Terminal · continuous high-volume feedback · instant satisfaction pulse · service performance trends | On request |
As happy-or-not.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
HappyOrNot combines physical and digital feedback collection with live analytics, integrations, and optional managed support. It is most relevant to organizations seeking ongoing satisfaction measurement rather than a simple survey form.
Facts from HappyOrNot's own pages
- AI and customer data
- HappyOrNot says it does not use customer feedback data to train public or third-party AI models unless the customer expressly agrees in writing under an appropriate data-processing agreement. · happy-or-not.com, 12 Oct 2026
- Analytics
- HappyOrNot Analytics compares feedback by factors such as time and location and uses AI to categorize and summarize written responses. · happy-or-not.com, 12 Oct 2026
- Response analytics
- Yes · happy-or-not.com, 23 Sept 2026
- API
- The HappyOrNot API is based on the Open API standard and can be used to integrate feedback data with company systems and develop custom applications. · happy-or-not.com, 12 Oct 2026
- API access
- Yes · happy-or-not.com, 23 Sept 2026
- Custom branding
- Yes · happy-or-not.com, 23 Sept 2026
- Feedback products
- Its listed products are Smiley Terminal, Smiley Touch, Smiley Sign, and Smiley Digital. · happy-or-not.com, 12 Oct 2026
- Founded
- 2009 · happy-or-not.com, 19 Oct 2026
- Free plan
- No · happy-or-not.com, 23 Sept 2026
- Integrations
- The Zapier integration connects HappyOrNot feedback to over 8,000 workplace tools, including Slack, Teams, and Gmail. · happy-or-not.com, 12 Oct 2026
- Pricing limits
- The pricing page says customers do not pay by feedback volume or by the number of surveys, users, reporting access, or report sharing and distribution. · happy-or-not.com, 12 Oct 2026
- Scale
- The company says it serves over 4,000 brands in 135 countries and has collected over 2 billion feedback responses. · happy-or-not.com, 12 Oct 2026
- Security
- HappyOrNot says it encrypts data in transit and at rest and uses role-based access controls and confidentiality measures. · happy-or-not.com, 12 Oct 2026
- Single sign-on
- HappyOrNot supports SAML 2.0 single sign-on and names Microsoft Azure AD, Google, Okta, and AWS SSO as identity-management integrations. · happy-or-not.com, 12 Oct 2026
- Support
- The pricing page says maintenance and support are included in the subscription; support hours are listed as 8:00 to 24:00 EET/EEST on business days, excluding weekends and Finnish public holidays. · support.happy-or-not.com, 12 Oct 2026
- What it does
- HappyOrNot captures in-the-moment feedback through kiosks, QR or NFC signage, and digital touchpoints, then turns responses into live insights. · happy-or-not.com, 12 Oct 2026
- Who it serves
- HappyOrNot says organizations use its solutions to measure customer experience, employee satisfaction, and service quality across industries including retail, food service, transportation, healthcare, hospitality, and workplaces. · happy-or-not.com, 12 Oct 2026
Where HappyOrNot stands on Freedom251
- Survey Software#94 of 131