Freedom251 › Lead Capture Software
Growform
What Growform is
Growform is a web-based, multi-step form builder made for lead generation teams and agencies. Its drag-and-drop editor creates responsive forms and supports three HTML embedding methods. Conditional logic changes follow-up questions according to earlier answers, while field validation checks responses. Forms can use custom CSS for progress bars, buttons, and input colors, and the library contains more than 250 templates. Hidden fields can capture information such as keyword or ad-group values; paid plans include advertising tracking. Growform connects with more than 7,000 apps through Zapier and also supports webhooks and email alerts. Professional and higher plans add real-time phone and email validation, TrustedForm and Jornaya consent integrations, and priority ticket support. Lead routing is available, but A/B testing is not. BASIC costs $63 a month billed $756/year, PROFESSIONAL costs $109 a month billed $1,308/year, and SCALE costs $199 a month billed $2,388/year. CUSTOM uses custom pricing. A 14-day trial requires no credit card.
Who it suits
Growform suits lead-generation teams and agencies in areas such as finance, insurance, legal, real estate, solar, and construction. It is intended for businesses that need embedded, conditional forms and connected lead workflows.
What it does well
- Drag-and-drop responsive form builder
- More than 250 templates
- Conditional logic and field validation
- Connects to over 7,000 Zapier apps
- 14-day trial without a credit card
What to know first
- No free plan
- A/B testing is unavailable
- Paid plans limit leads and active forms
- Custom CSS and tracking require setup
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| PROFESSIONAL | $1,308/year · 1,000 leads/month · up to 15 active forms · unlimited embed domains · up to 2,000 leads/month for an additional $60 p/m | $109 a month |
| SCALE | $2,388/year · 3,000 leads/month · up to 50 active forms · unlimited embed domains | $199 a month |
| BASIC | $756/year · 300 leads/month · up to 3 active forms · 1 embed domain | $63 a month |
| CUSTOM | Custom pricing · Thousands of leads/month · unlimited active forms · custom integrations and development · 99.9% uptime guarantee (SLA) | On request |
As growform.co lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Growform focuses on qualifying and routing leads through customizable multi-step forms. Its trial allows evaluation before subscribing, while plan limits and the absence of A/B testing are important considerations.
Facts from Growform's own pages
- Audience
- The site positions Growform for lead-generation teams and agencies, including finance, insurance, legal, real estate, solar, and construction businesses. · growform.co, 11 Oct 2026
- Data security
- The privacy policy says Growform uses commercially acceptable safeguards, while acknowledging that no electronic transmission or storage method can guarantee absolute security. · growform.co, 11 Oct 2026
- Design
- Forms can be styled with custom CSS, including progress bars, buttons, and input colors. · growform.co, 11 Oct 2026
- Form building
- The platform offers drag-and-drop form building, responsive forms, and three HTML embed methods. · growform.co, 11 Oct 2026
- Headquarters
- Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX, UK · growform.co, 28 Sept 2026
- Integrations
- Growform connects to more than 7,000 apps through Zapier and also supports webhooks and email alerts. · growform.co, 11 Oct 2026
- Lead qualification
- Conditional logic adapts follow-up questions to previous answers, and the product supports field validation. · growform.co, 11 Oct 2026
- Privacy and compliance
- Growform states that it complies with UK GDPR and the Data Protection Act 2018; it says customers control respondent data and Growform acts as their processor. · growform.co, 11 Oct 2026
- Product
- Growform is a multi-step form builder designed for lead generation. · growform.co, 11 Oct 2026
- Support
- The pricing page lists ticket-based support and priority ticket support, with priority support on Professional and higher plans. · growform.co, 11 Oct 2026
- Templates
- Growform says its library includes more than 250 templates. · growform.co, 11 Oct 2026
- Tracking
- Hidden fields can capture values such as keyword or ad group information, and paid plans include advertising tracking features. · growform.co, 11 Oct 2026
- Trial
- Growform offers a 14-day free trial with no credit card required. · growform.co, 11 Oct 2026
- Validation and consent
- Professional and higher plans include real-time phone and email validation plus TrustedForm and Jornaya consent integrations. · growform.co, 11 Oct 2026
Where Growform stands on Freedom251
- Lead Capture Software#42 of 70