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Google Cloud Vision API Product Search
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What Google Cloud Vision API Product Search is
Google Cloud Vision API Product Search helps retailers search product catalogs with images. Retailers create products with reference images, arrange them in product sets, and submit a query image to find visually and semantically similar products. Supported categories are homegoods, apparel, toys, packaged goods, and general. Query images can be provided from Google Cloud Storage, a web URL, or as a base64-encoded string. Search requests can use optional product-label key-value filters with AND or OR expressions, subject to expression rules.
The API is available through REST or RPC, with Google Cloud client libraries for supported programming languages. A CSV bulk import can create product sets, products, and reference images together. The product index updates approximately daily, so additions and deletions may take until the next update to appear in results. Each image file can be up to 20 MB; JSON request objects can be up to 10 MB, and a request can contain up to 16 images. A product can belong to no more than five product sets. The free plan covers prediction and storage at 0–1,000 images per month. Listed paid rates include $0.10 per 1,000 images for storage and prediction rates that vary by monthly image volume.
Who it suits
It suits retailers who want to search their product catalogs using images and need visual and semantic similarity search. It is also a fit for teams that can work with an API, client libraries, or CSV bulk import.
What it does well
- Searches for visually and semantically similar products.
- Accepts images from Cloud Storage, URLs, or base64 strings.
- Supports five product categories, including apparel and homegoods.
- Provides REST, RPC, client libraries, and CSV bulk import.
- Offers free prediction and storage for 0–1,000 images/month.
What to know first
- Product index updates approximately daily.
- Each product can belong to at most five product sets.
- Requests are limited to 16 images and JSON objects to 10 MB.
- Paid prediction pricing varies by monthly image volume.
Limits
The free plan covers prediction and storage for 0–1,000 images per month. Listed storage costs $0.10 per 1,000 images for 1,001–20,000,000 images/month; prediction is $4.50 per 1,000 images for 1,001–5,000,000 images/month and $1.80 per 1,000 images for 5,000,001–20,000,000 images/month. Requests allow up to 16 images, with a 20 MB per-image and 10 MB per-JSON-request limit; indexing updates approximately daily.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Prediction, 0–1,000 images/month | Monthly usage · Prediction per 1,000 images: free | Free |
| Storage, 0–1,000 images/month | Monthly usage · Storage per 1,000 images: free | Free |
| Storage, 1,001–20,000,000 images/month | Per 1,000 images · Storage; list price $0.10 per 1,000 images | $0.10 a month |
| Prediction, 5,000,001–20,000,000 images/month | Per 1,000 images · Prediction; list price $1.80 per 1,000 images | $1.80 a month |
| Prediction, 1,001–5,000,000 images/month | Per 1,000 images · Prediction; list price $4.50 per 1,000 images | $4.50 a month |
As docs.cloud.google.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Google Cloud Vision Product Search documentation.
- Create products with reference images and organize them into product sets, or prepare a CSV bulk import.
- Choose REST, RPC, or a Google Cloud client library for supported languages.
- Submit query images from Cloud Storage, a web URL, or a base64-encoded string.
- Apply optional product-label filters if needed.
Verdict
Choose Google Cloud Vision API Product Search if you need an API-based way to match query images against a retailer product catalog. Its filters, bulk import, and supported input sources offer several ways to prepare searches and catalog data. Look elsewhere if your workflow depends on immediate index updates or more than five product sets per product.
Questions
Is there a free plan?
Yes. Prediction and storage are free for 0–1,000 images per month.
How much do paid plans cost?
Storage is $0.10 per 1,000 images for 1,001–20,000,000 images/month. Prediction is $4.50 per 1,000 images for 1,001–5,000,000 images/month and $1.80 per 1,000 images for 5,000,001–20,000,000 images/month.
Which categories are supported?
Homegoods, apparel, toys, packaged goods, and general.
How can I send a query image?
Use an image from Google Cloud Storage, a web URL, or a base64-encoded string.
How can I call the API?
The API can be called through REST or RPC, and Google Cloud client libraries are available for supported programming languages.
How often does the product index update?
It updates approximately daily, so image additions or deletions may not appear in results until the next update.
Facts from Google Cloud Vision API Product Search's own pages
- Audience
- The product documentation describes Product Search for retailers who want to search their product catalogs using images. · docs.cloud.google.com, 8 Oct 2026
- Bulk import
- A CSV bulk import can create product sets, products, and reference images together. · docs.cloud.google.com, 8 Oct 2026
- Categories
- Supported product categories are homegoods, apparel, toys, packaged goods, and general. · docs.cloud.google.com, 8 Oct 2026
- Content limits
- The documented limits are 20 MB per image file, 10 MB per JSON request object, and 16 images per request. · docs.cloud.google.com, 8 Oct 2026
- Image inputs
- Search queries can use an image from Google Cloud Storage, a web URL, or a base64-encoded string. · docs.cloud.google.com, 8 Oct 2026
- Indexing delay
- The product index updates approximately daily, so image additions or deletions might not appear in search results until the next update. · docs.cloud.google.com, 8 Oct 2026
- Integration
- The API can be called through REST or RPC and has Google Cloud client libraries for supported programming languages. · docs.cloud.google.com, 8 Oct 2026
- Product set limit
- A product can belong to at most five product sets. · docs.cloud.google.com, 8 Oct 2026
- Purpose
- Vision API Product Search lets retailers create products with reference images, group them into product sets, and find visually and semantically similar products from user query images. · docs.cloud.google.com, 8 Oct 2026
- Rate quotas
- The documented quotas include 1,800 query requests per minute, 2,400 resource-management requests per minute, and 120 ImportProductSets requests per day. · docs.cloud.google.com, 8 Oct 2026
- Search filters
- Search requests can apply optional product-label key-value filters, with AND or OR expressions subject to expression rules. · docs.cloud.google.com, 8 Oct 2026
- Security and compliance
- Google Cloud states it undergoes independent verification of security, privacy, and compliance controls and lists standards including ISO/IEC 27001, 27017, 27018, and 27701, as well as SOC 2 and SOC 3 reports. · docs.cloud.google.com, 8 Oct 2026
- Support
- Google Cloud directs users to Stack Overflow with the google-cloud-vision tag, a discussion group, and paid support packages that can include 24/7 coverage, phone support, and a technical support manager. · docs.cloud.google.com, 8 Oct 2026
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