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GMAP Location Intelligence
What GMAP Location Intelligence is
GMAP Location Intelligence brings together MVPLUS for analysing sites and IMPACT for estimating how network changes could affect a wider estate. In MVPLUS, teams can import customer, outlet, or operational data and compare locations through catchment analysis, market potential, demographics, and competitor context. Catchments can be defined by drive time, distance, radius, or nearest rules, with batch catchments available across a network. IMPACT builds scenarios around client network data and uses a custom Spatial Interaction Model to estimate the effects of opening or closing sites. Results appear in an interactive Power BI dashboard.
GMAP lists CAMEO consumer classifications across 36 countries, plus DVLA, RetailVision, LeisureVision, competitor, and points-of-interest data. Its datasets integrate directly with both tools; MVPLUS also describes Google Street View links for desktop surveys. MVPLUS is hosted on Microsoft Azure and supports secure collaboration across users and geographies. GMAP positions the tools for property, network planning, marketing, finance, commercial, logistics, and operations teams, and says both are cloud-based and accessible worldwide. MVPLUS licences include training and ongoing support. Pricing for MVPLUS and IMPACT is available by enquiry.
Who it suits
It suits property, network planning, marketing, finance, commercial, logistics, and operations teams assessing locations or planning changes across a network. Teams can use their own customer, outlet, operational, or network data in the analysis.
What it does well
- Compare sites using catchments, market potential, demographics, and competitor context.
- Create catchments by drive time, distance, radius, or nearest rules.
- Model network changes with a custom Spatial Interaction Model.
- View IMPACT results in an interactive Power BI dashboard.
- MVPLUS licences include training and ongoing support.
What to know first
- Pricing for both tools is available only by enquiry.
- MVPLUS and IMPACT are offered on the web; no other platform is listed.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| MVPLUS | Pricing by enquiry; licence includes training and ongoing helpdesk and technical support | On request |
| IMPACT | Pricing by enquiry; custom Spatial Interaction Model calibrated to the client’s network | On request |
As gmap.com lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the GMAP Location Intelligence website.
- Enquire about MVPLUS or IMPACT pricing and licensing.
- Choose MVPLUS for site analysis or IMPACT for network-change modelling.
- For MVPLUS, import customer, outlet, or operational data.
- Use the training and ongoing support included with an MVPLUS licence.
Verdict
Choose GMAP Location Intelligence if your team needs location analysis with MVPLUS or network-change modelling with IMPACT. Its mix of catchment methods, data sources, and network modelling supports several planning functions. Look elsewhere if you need a published price or a platform beyond web access.
Questions
What does GMAP Location Intelligence include?
It includes MVPLUS for self-serve site and location analysis, and IMPACT for modelling the effects of network changes.
How much does it cost?
Pricing for MVPLUS and IMPACT is available by enquiry.
What platforms are supported?
The listed platform is web. GMAP says both products are cloud-based and accessible worldwide.
What data sources are available?
GMAP lists CAMEO consumer classifications across 36 countries, as well as DVLA, RetailVision, LeisureVision, competitor, and points-of-interest data.
Can teams use their own data?
MVPLUS accepts customer, outlet, or operational data. IMPACT scenarios are built around client network data.
Who makes GMAP Location Intelligence?
The product is offered by GMAP, headquartered in Leeds, United Kingdom.
Facts from GMAP Location Intelligence's own pages
- Catchments
- MVPLUS creates catchments using drive time, distance, radius, or nearest rules, including batch catchments across a network. · gmap.com, 9 Oct 2026
- Cloud hosting
- MVPLUS is hosted on Microsoft Azure, which GMAP says enables flexible working and secure distribution. · gmap.com, 9 Oct 2026
- Collaboration
- GMAP says MVPLUS supports secure collaboration across multiple users and geographies. · gmap.com, 9 Oct 2026
- Data
- GMAP says CAMEO consumer classifications are available across 36 countries and also lists DVLA, RetailVision, LeisureVision, competitor, and points-of-interest data. · gmap.com, 9 Oct 2026
- Ease of use
- GMAP describes MVPLUS as designed for business decision-makers and says it is built to be intuitive for non-technical users. · gmap.com, 9 Oct 2026
- Headquarters
- Leeds, United Kingdom · gmap.com, 28 Sept 2026
- Integrations
- The product page says GMAP datasets integrate directly into MVPLUS and IMPACT; the MVPLUS page also describes Google Street View links for desktop surveys. · gmap.com, 9 Oct 2026
- International access
- GMAP says MVPLUS and IMPACT are cloud-based and accessible worldwide, and that it has supported clients in more than 60 countries. · gmap.com, 9 Oct 2026
- Network modelling
- IMPACT uses a custom Spatial Interaction Model to estimate how opening or closing sites affects the wider network, with results in an interactive Power BI dashboard. · gmap.com, 9 Oct 2026
- Price availability
- The MVPLUS page offers an enquiry option and does not state a price. · gmap.com, 9 Oct 2026
- Product scope
- GMAP offers MVPLUS for self-serve site and location analysis and IMPACT for modelling the effects of network changes. · gmap.com, 9 Oct 2026
- Security and privacy
- GMAP’s privacy policy says it aims to be transparent about personal data use and comply with UK law, including the General Data Protection Regulation. · gmap.com, 9 Oct 2026
- Site analysis
- MVPLUS lets users import customer, outlet, or operational data and compare locations using catchment analysis, market potential, demographics, and competitor context. · gmap.com, 9 Oct 2026
- Support
- Every MVPLUS licence includes full training and ongoing support from GMAP experts. · gmap.com, 9 Oct 2026
- Use with own data
- GMAP says users can import their own customer, outlet, and operational data into MVPLUS, while IMPACT scenarios are built around client network data. · gmap.com, 9 Oct 2026
- Who it is for
- GMAP identifies property, network planning, marketing, finance, commercial, logistics, and operations teams as users of its location intelligence tools and services. · gmap.com, 9 Oct 2026
Where GMAP Location Intelligence stands on Freedom251
- Location Intelligence Software#25 of 36