Freshpaint Event Tracker

What Freshpaint Event Tracker is

Freshpaint Event Tracker captures event-level user behavior so healthcare and other teams can study onboarding, engagement, retention, and user drop-off. Its Autotrack feature collects website interactions without requiring predefined events or repeated code changes. Teams can also track events explicitly through client-side and server-side SDKs, define events visually without code, and choose which destinations receive them. Time Machine supports defining events against historical behavior in previously collected first-party data. Freshpaint says Event Tracker connects with more than 100 marketing, analytics, and data platforms; examples include ActiveCampaign, Amazon Redshift, Braze, Customer.io, and Epic MyChart. Its privacy controls include a BAA-supported platform, event-level controls, allowlists, and Event Verification for reviewing, restricting, and routing events to approved destinations. Freshpaint presents the product for hospitals, urgent care and specialty providers, dental practices, payers, pharma, medical device companies, and virtual care. Autotrack can be started without custom code, although complex or bespoke setups may need engineering support. The company says more than 250 healthcare organizations partner with it. Pricing is available through sales, with three plans offering different features and support.

Who it suits

Freshpaint Event Tracker suits healthcare organizations that need to collect and route user behavior data while applying event-level privacy controls. It may also fit teams that want website Autotrack, explicit client-side or server-side collection, and integrations with marketing, analytics, or data platforms.

Limits

Comply is the Foundation plan: its core integrations exclude DSPs, while Audiences, DSPs, and data warehouse access are add-ons. Perform includes Audiences and DSP activation along with heatmaps, surveys, and session replay; Scale includes Ad Performance and priority support with a dedicated CSM. Prices are available through sales.

Getting started

1. Visit the Freshpaint Event Tracker website.
2. Talk to sales about Comply, Perform, or Scale.
3. Choose Autotrack for website collection without custom code, or use the client-side and server-side SDKs for explicit tracking.
4. Define events visually and select their destinations.
5. Review whether a complex or bespoke setup needs engineering involvement.

Verdict

Choose Freshpaint Event Tracker if your organization needs event collection, routing, and privacy controls for healthcare use cases. The three sales-led plans differ in included features and support, so teams should compare those offerings with their needs before choosing.