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Feathr
by Feathr
What Feathr is
Feathr is a web marketing platform for nonprofits, associations, and arts and culture organizations. It combines digital advertising, email, audience segmentation, fundraising, and reporting. The platform tracks website touchpoints, including anonymous visitors, and uses AI to build segments from behavior, membership status, and event history. Advertising includes retargeting, geofencing, keyword search, and Facebook and Instagram campaigns. Teams can create newsletters, behavior-triggered messages, and automated drip campaigns with a drag-and-drop builder. Dashboards connect ads, emails, and pages to conversion goals. Fundraising tools include Stripe-powered donation forms, branded donation pages, growth credits, and fund management. Integrations include Blackbaud Raiser's Edge NXT, iMIS, Zapier, and custom data connections. Essential, Advanced, and Managed plans differ in support and services. Annual licensing is billed monthly by marketing contacts, with pricing on request. Flight School onboarding has a one-time first-year fee.
Who it suits
Feathr is intended for nonprofits, associations, and arts or culture organizations running coordinated marketing and fundraising. It suits teams needing advertising, automated email, audience segments, and campaign reporting in one web platform.
What it does well
- Combines advertising, email, fundraising, and reporting
- AI builds segments from audience behavior
- Supports retargeting and geofencing
- Stripe-powered customizable donation forms
- Native, Zapier, and custom integrations
What to know first
- Pricing is available only on request
- Annual license depends on marketing contacts
- Flight School onboarding has a one-time fee
- Advertising media budgets are separate
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essential | Annual subscription, billed monthly; price not shown. · Contact limit based on number of marketing contacts · Email and chat support | On request |
| Advanced | Annual subscription, billed monthly; price not shown. · Contact limit based on number of marketing contacts · Includes direct phone support | On request |
| Managed | Annual subscription, billed monthly; price not shown. · Contact limit based on number of marketing contacts · Includes Campaign Management Services | On request |
As feathr.co lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Feathr brings audience, advertising, email, fundraising, and reporting tools together for mission-driven organizations. Buyers should confirm contact-based licensing, onboarding, media budgets, and any add-on costs before choosing a plan.
Facts from Feathr's own pages
- Additional costs
- Paid advertising media budgets are separate, and add-ons such as campaign management, creative development, and data integrations may cost extra. · feathr.co, 12 Oct 2026
- Advertising
- Its advertising features include retargeting, geofencing, keyword search, and ads on Facebook and Instagram. · feathr.co, 12 Oct 2026
- Audience tools
- Feathr tracks website touchpoints, including anonymous visitors, and uses AI to build audience segments from behavior, membership status, and event history. · feathr.co, 12 Oct 2026
- Company size
- Feathr says it serves more than 1,500 clients and has more than 125 employees. · feathr.co, 12 Oct 2026
- CRM integrations
- multiple · feathr.co, 22 Sept 2026
- Feathr supports newsletters, behavior-triggered emails, and automated drip campaigns with a drag-and-drop builder. · feathr.co, 12 Oct 2026
- Email automation
- Yes · feathr.co, 22 Sept 2026
- Lead capture forms
- Yes · feathr.co, 22 Sept 2026
- Founded
- 2012 · feathr.co, 28 Sept 2026
- Fundraising
- Feathr offers customizable donation forms powered by Stripe, branded donation pages, growth credits, and fund management. · feathr.co, 12 Oct 2026
- Headquarters
- Feathr's privacy policy lists its address as 104 N. Main Street, Suite 600, Gainesville, Florida 32601, USA. · feathr.co, 12 Oct 2026
- Integrations
- The pricing page names native integrations such as Blackbaud Raiser's Edge NXT and iMIS, a Zapier connection, and custom data integrations. · feathr.co, 12 Oct 2026
- Onboarding
- New customers go through Flight School, an onboarding program with a one-time fee billed at the start of the first year. · feathr.co, 12 Oct 2026
- Pricing basis
- The annual license is billed monthly, includes platform access, Feathr Academy, and the Help Desk, and is priced according to the number of marketing contacts. · feathr.co, 12 Oct 2026
- Privacy and security
- Feathr says its website uses secured networks, restricts access to a limited number of authorized people, and encrypts sensitive information using SSL; the policy also says its technology operates on US servers. · feathr.co, 12 Oct 2026
- Reporting
- Feathr connects ads, emails, and pages to conversion goals and provides campaign dashboards and reporting. · feathr.co, 12 Oct 2026
- Support
- Every plan includes access to Feathr's Strategy and Support teams; Essential includes email and chat, Advanced adds direct phone support, and Managed adds campaign management. · feathr.co, 12 Oct 2026
- What it does
- Feathr combines digital advertising, email, audience segmentation, fundraising, and reporting in a marketing platform for nonprofits, associations, and arts and culture organizations. · feathr.co, 12 Oct 2026
Where Feathr stands on Freedom251
- Marketing Automation Software#107 of 130