Fanplayr

What Fanplayr is

Fanplayr is a customer data and personalization platform available through web and API channels. Fanplayr 360 brings together information from websites, servers, CRMs, and apps through supported APIs and data structures. It provides unified user profiles, audience tools, real-time analytics, automations, exports, and monitoring. Destinations can support audience syncing, automations, and data pipelines, including sending events to analytics platforms such as Amplitude. Fanplayr Merchandising uses AI models trained on current and historical customer signals to make personalized product recommendations. Models can provide suggestions or activity counts and rankings based on views, carts, purchases, or revenue. Listed e-commerce integrations include Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, PrestaShop, and VTEX IO. Recommendations require page and order tracking, enhanced user identification, captured order product details, and consistent product IDs and SKUs. Administrators can enable two-factor authentication through email or SMS, or allow users to disable it. Fanplayr 360 also lets users assign privacy levels to tracked attributes, including storing values as one-way hashes. Pricing is on request; listed plans include support and limits of 25 live audiences and 25 live automations.

Who it suits

Fanplayr may suit e-commerce teams that need customer profiles, audience workflows, analytics, and personalized product recommendations across web and API channels. Its recommendations require specific tracking and product-data setup.

Limits

The listed plans include 25 live audiences and 25 live automations. Monthly payment includes 100,000 MAUs; additional MAUs cost 950 USD per 100,000 or part thereof, while prepaid plans charge the same base price for MAUs above the prepaid amount.

Getting started

1. Open the Fanplayr website
2. Connect websites, servers, CRMs or apps through supported APIs and data structures
3. Select a listed e-commerce integration if applicable
4. Implement page and order tracking with enhanced user identification
5. Capture order-product details and keep product IDs and SKUs consistent
6. Contact Fanplayr for pricing and plan support

Verdict

Fanplayr combines customer data workflows with product recommendations and e-commerce integrations. Its recommendations depend on consistent tracking and product details, and pricing requires an inquiry.