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Data Lens
What Data Lens is
Data Lens audits and improves CRM data by checking records, correcting field errors, and resolving duplicates. Before changing records, its field-level audit checks completeness, duplicate flags, formatting, and association accuracy. Contact and Company matching uses confidence-scored logic and survivorship rules, and Deal associations are updated automatically after merges. Users upload a Company or Contact CSV, choose a process, and retrieve results through a guided four-step workflow; files can contain up to 300K rows. Each completed job provides an Audit Report, Cleansed Dataset, and Deduplicated File. The downloadable report includes field completeness scores, duplicate and merge summaries, corrected format errors, and an overall data health score. Listed CRM support includes HubSpot, Salesforce, Microsoft Dynamics 365, and Acumatica. Clean outputs can route to Matchbook XDM or Sales Analytics, with Databricks, Azure Data Lake, and Snowflake listed as downstream connectors. The web-based platform has a Basic Access partner plan at $15,000 a year. Pricing is also available on request.
Who it suits
Data Lens is aimed at Revenue Operations teams, CRM implementation partners, migration teams, and Sales, Marketing, and RevOps leaders. Its guided upload-and-output workflow may suit teams preparing CRM exports for cleansing and deduplication.
What it does well
- Field-level checks happen before records are changed.
- Accepts Company or Contact CSV files up to 300K rows.
- Each job provides three named outputs.
- Supports four listed CRM systems.
- Reports include a data health score.
What to know first
- Basic Access partner fee is $15,000 a year.
- Managed plan is listed at $15k/yr + $2k/month.
- Pricing is available on request.
Limits
Company and Contact CSV uploads are limited to 300K rows. Tier 1 costs $15,000 a year; Tier 2 is listed at $15k/yr + $2k/month.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Tier 1 — Basic Access (Annual Partner Fee) | $15,000/year · Data Lens platform access for partner team; white-label Sales Analytics Platform; dedicated partner manager, training, onboarding and technical support | $15,000 a year |
| Tier 2 — Managed Data Lens (Annual Partner Fee) | $15k/yr + $2k/month · Includes Tier 1; Matchbook AI provides dedicated personnel to operate Data Lens and process submitted client data | On request |
As matchbookai.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Data Lens website.
- Contact Matchbook AI to discuss access or request a demo.
- Choose a process type for the CRM export.
- Upload a Company or Contact CSV file of up to 300K rows.
- Retrieve the Audit Report, Cleansed Dataset and Deduplicated File when processing completes.
Verdict
Data Lens provides audits, cleansing, deduplication, and downloadable outputs for CRM exports, with support for several listed CRM systems and downstream connectors. The listed Basic Access partner plan costs $15,000 a year; the managed plan is shown at $15k/yr + $2k/month.
Questions
What does Data Lens cost?
Tier 1 Basic Access costs $15,000 a year. Tier 2 Managed Data Lens is listed at $15k/yr + $2k/month.
What platforms does it support?
Data Lens is web-based. Listed CRM support includes HubSpot, Salesforce, Microsoft Dynamics 365 and Acumatica.
What files can it process?
It accepts Company or Contact CSV files up to 300K rows.
What do completed jobs provide?
Each job provides an Audit Report, a Cleansed Dataset and a Deduplicated File.
What integrations are listed?
Clean outputs can route to Matchbook XDM or Sales Analytics. Listed downstream connectors include Databricks, Azure Data Lake and Snowflake.
Who makes Data Lens?
Data Lens is from Matchbook AI, founded in 2018 and headquartered in Santa Monica, California, United States.
Facts from Data Lens's own pages
- Access and workflow
- Users upload an export, choose a process type and retrieve clean outputs through a guided four-step workflow; the page says no specialist configuration or developer support is needed. · matchbookai.com, 3 Oct 2026
- Audience
- The maker identifies Revenue Operations teams, CRM implementation partners, migration and transition teams, and Sales, Marketing and RevOps leaders as intended users. · matchbookai.com, 3 Oct 2026
- Audit
- Its field-level audit checks completeness, duplicate flags, format issues and association accuracy before records are changed. · matchbookai.com, 3 Oct 2026
- Audit report
- Each run produces a downloadable report with field completeness scores, duplicate counts, format errors and an overall data health score. · matchbookai.com, 3 Oct 2026
- Company
- Matchbook AI describes its company as turning fragmented information into clean, trusted intelligence for enterprises. · matchbookai.com, 3 Oct 2026
- CRM support
- The page lists native support for HubSpot, Salesforce, Microsoft Dynamics 365 and Acumatica. · matchbookai.com, 3 Oct 2026
- Founded
- 2018 · matchbookai.com, 28 Sept 2026
- Headquarters
- Santa Monica, California, United States · matchbookai.com, 28 Sept 2026
- Input limit
- The workflow accepts Company or Contact CSV files up to 300K rows. · matchbookai.com, 3 Oct 2026
- Integrations
- The maker lists native connectors including Databricks, Azure Data Lake and Snowflake, and says clean outputs can route to Matchbook XDM or Sales Analytics. · matchbookai.com, 3 Oct 2026
- Intended users
- The page identifies Revenue Operations teams, CRM implementation partners, migration teams, and Sales, Marketing and RevOps leaders as intended users. · matchbookai.com, 3 Oct 2026
- Job outputs
- Each job provides an Audit Report, Cleansed Dataset and Deduplicated File when processing completes. · matchbookai.com, 3 Oct 2026
- Matching
- It matches Contacts and Companies using confidence-scored logic, applies survivorship rules and automatically updates Deal associations after merges. · matchbookai.com, 3 Oct 2026
- Other integrations
- Clean outputs can route to Matchbook XDM or Sales Analytics, and listed native downstream connectors include Databricks, Azure Data Lake and Snowflake. · matchbookai.com, 3 Oct 2026
- Outputs
- Each job provides an Audit Report, Cleansed Dataset and Deduplicated File on completion. · matchbookai.com, 3 Oct 2026
- Processing
- Its workflow assesses data quality, corrects field errors and resolves duplicates in three stages. · matchbookai.com, 3 Oct 2026
- Purpose
- Data Lens audits, cleanses, normalises and deduplicates CRM data. · matchbookai.com, 3 Oct 2026
- Reports
- Each run generates a downloadable report with field completeness scores, duplicate and merge summaries, corrected format errors and an overall data health score. · matchbookai.com, 3 Oct 2026
- Security and privacy
- The maker's privacy policy describes collection and protection of personal information when users access its website; it does not specify Data Lens product security certifications on that page. · matchbookai.com, 3 Oct 2026
- Support
- The company offers a demo and lists [email protected] and (310) 643-4596 for contact. · matchbookai.com, 3 Oct 2026
Where Data Lens stands on Freedom251
- Customer Data Quality Software#21 of 27