Custom Product Builder

What Custom Product Builder is

Custom Product Builder (CPB) gives merchants tools to let customers configure products and see live previews of their choices. Its visual configuration is 2D, and customers can personalize products through drag-and-drop design, image uploads, monograms, engraving and option controls. Merchants can shape what customers can choose and pay with product rules, conditional logic, dynamic pricing, price formulas, quantity breakdowns and deposits. Inventory management can show or hide options according to stock. Wholesale size breakdowns and bundles support sellers handling wholesale and made-to-order products.

CPB is available on the web and through an API, with hybrid deployment. Listed connections include Shopify, WooCommerce, Magento 2, custom integrations and API access for other platforms. The maker also describes links to ERP, CRM, OMS and 3PL systems through Shopify and API-based integrations. Security controls include role-based access, audit logs and secure storage for API keys and other secrets. The maker also lists automatic backups, tested restore procedures, a data processing addendum and security testing on request. Setup and support options include done-for-you setup, team training and a free 30-minute demo call. Alex Mustafin is identified as founder and CEO; the team began work on the concept in 2013.

Who it suits

CPB suits merchants selling customizable goods who want customers to configure products and view their choices before ordering. Its inventory controls, bundles and wholesale size breakdowns also suit sellers of wholesale and made-to-order products.

Limits

The free-to-install plan includes a 30-day free trial and has a $3,000 maximum charge per fulfilled order. There is no setup cost or monthly subscription, but fees apply to custom products in fulfilled orders; regular products in the same order are not charged.

Getting started

1. Visit the CPB website.
2. Arrange the free 30-minute demo call if useful.
3. Choose the free-to-install plan, which includes a 30-day free trial.
4. Connect through Shopify, WooCommerce, Magento 2, a custom integration or API access for another platform.
5. Use done-for-you setup or team training if needed.

Verdict

Choose Custom Product Builder if you sell configurable products and need customer previews, product rules and pricing tools. Its free-to-install plans include all features, but fees apply to custom products in fulfilled orders, so sellers should consider those charges when choosing it.