Concepts

Name: Concepts
Price: 4.99 USD

Free plan AndroidiPhoneWindows

What Concepts is

Concepts is a design app with illustration tools, presentation design, a template library, and a brand kit. It has desktop and mobile apps for Windows, iOS, and Android. A free plan is available, and the Basic plan includes five layers. Pro subscriptions provide access to Pro features and services: the monthly subscription is $4.99 a month, while the yearly subscription is $29.99 a year. A 7-day trial is listed. Teams subscriptions are available monthly for $10 a month or yearly for $100 a year. Both Teams plans include regular updates, priority support, self-service billing, re-assignable licenses, and multiple admins. Concepts does not offer real-time collaboration. Its plans cover free use, individual Pro subscriptions, and team subscriptions, with distinct prices and listed plan details. The app’s supported platforms include desktop and mobile operating systems, and its design tools include templates, illustration features, presentation design, and brand-kit support.

Who it suits

Concepts suits people looking for illustration and presentation design tools, with templates and a brand kit. It also offers options for individuals and teams, and runs on Windows, iOS, and Android.

What it does well

Free plan available.
Includes a template library and brand kit.
Offers illustration tools and presentation design.
Available on Windows, iOS, and Android.
Teams plans include multiple admins and re-assignable licenses.

What to know first

Basic plan is limited to five layers.
Real-time collaboration is unavailable.
Teams subscriptions start at $10 a month.

Limits

The free Basic plan includes five layers. The listed trial lasts 7 days.

Plans

Plan	Billed and limits	Price
Basic	Five layers	On request
Pro monthly subscription	billed monthly · Subscription access to Pro features and services	$4.99 a month
Pro yearly subscription	billed annually · Subscription access to Pro features and services	$29.99 a year
Teams self-service monthly	billed monthly · Regular updates · Priority support · Self-service billing · Re-assignable licenses · Multiple admins	$10 a month
Teams self-service yearly	billed annually · Regular updates · Priority support · Self-service billing · Re-assignable licenses · Multiple admins	$100 a year
Basics	Infinite canvas · unlimited drawings and folders · five layers · grids, snap, scale and measure · JPG exports	Free
Education	Free for qualifying institutions · Teacher and student licenses for qualifying schools	Free
Teams self-service	$10 / month per teammate · Every tool and feature · priority support · cross-platform licenses · self-service billing · re-assignable licenses	$10 a month

The first 8 of 13 plans, as concepts.app lists them, read 23 Sept 2026. The maker's own page has the final word. Every plan

Getting started

Visit the Concepts website.
Choose the free plan or review the Pro and Teams subscriptions.
Use the 7-day trial if you want to try a subscription.
Get started on Windows, iOS, or Android.

Verdict

Choose Concepts if you want illustration or presentation design tools with templates and a brand kit across desktop and mobile platforms. Look elsewhere if real-time collaboration is a requirement or if the Basic plan’s five-layer limit is too restrictive.

Questions

Is Concepts free?

Yes. Concepts has a free plan, and the Basic plan includes five layers.

How much do Concepts subscriptions cost?

Pro costs $4.99 a month or $29.99 a year. Teams costs $10 a month or $100 a year.

Which platforms does Concepts support?

Concepts is available on Windows, iOS, and Android, with desktop and mobile apps.

Does Concepts support real-time collaboration?

No. Real-time collaboration is not available.

What do the Teams plans include?

They include regular updates, priority support, self-service billing, re-assignable licenses, and multiple admins.

Does Concepts offer a trial?

A 7-day trial is listed.

Facts from Concepts's own pages

Brush engine: Pens, pencils, markers, airbrushes and watercolor tools support pressure, tilt, velocity and live smoothing. · concepts.app, 15 Oct 2026
Cloud and file integrations: The feature table lists iCloud Drive backup on Apple devices, configurable cloud solutions on Windows and Google Drive backup on Android/ChromeOS. · concepts.app, 15 Oct 2026
Company size and headquarters: LinkedIn lists TopHatch as a privately held 11–50 employee company headquartered in San Carlos, California. · linkedin.com, 15 Oct 2026
Cross-platform file limitation: iOS uses .concept files while Windows, Android and ChromeOS use .concepts files, and the two formats are not yet compatible. · concepts.app, 15 Oct 2026
Desktop app: Yes · concepts.app, 23 Sept 2026
Documentation: The official manual provides a quick-start guide plus detailed explanations of canvas gestures, tools, layers, objects, importing and exporting. · concepts.app, 15 Oct 2026
Editable vectors: Every stroke is editable and can be moved, resized, recolored or otherwise adjusted without redrawing. · concepts.app, 15 Oct 2026
Founded: LinkedIn lists TopHatch as founded in 2012. · linkedin.com, 15 Oct 2026
Free plan: Yes · concepts.app, 23 Sept 2026
Funding: LinkedIn shows two funding rounds, including a US$500,000 seed round dated September 22, 2016, with Superhero Capital listed as an investor. · linkedin.com, 15 Oct 2026
Google Play data safety: Google Play reports no third-party data sharing, possible collection of personal and financial information, encryption in transit and user-requested deletion. · play.google.com, 15 Oct 2026
Illustration tools: Yes · concepts.app, 23 Sept 2026
Import and export: Supported workflows include PDF, JPG, PNG, PSD, SVG and DXF export, with PDF and image importing. · concepts.app, 15 Oct 2026
Infinite canvas: The canvas supports zooming, movable artboards and working at multiple levels of detail. · concepts.app, 15 Oct 2026
Layers: The app provides automatic and manual layering, with infinite layers available as a paid feature. · concepts.app, 15 Oct 2026
License model: Concepts itself is proprietary; its license page lists third-party open-source components under licenses including Apache 2.0, MIT, BSD, CDDL, CPOL, CC0, zlib and Unlicense. · concepts.app, 15 Oct 2026
Limit: Android complaints: Google Play reviewers complain about missing Android color palettes or shape recognition without a subscription, purchase/account problems and Samsung DeX drawing failures. · appbrain.com, 15 Oct 2026
Limit: desktop input: Windows Central reports that touch-oriented selection and lasso workflows can be limiting or unresponsive on non-touch PCs. · windowscentral.com, 15 Oct 2026
Limit: paywall: Windows Central criticizes the paywall because importing images, infinite layers and standard exports are restricted in the free version. · windowscentral.com, 15 Oct 2026
Limit: platform parity: Parka Blogs reports that Android and Windows historically lacked several iPad capabilities and used incompatible file formats. · parkablogs.com, 15 Oct 2026
Mobile app: Yes · concepts.app, 23 Sept 2026
Notable news: Android release: Google Play lists the 2026.9 update as improving sign-in, purchases, folders and object creation while adding per-app language settings. · play.google.com, 15 Oct 2026
Notable news: iOS release: The Apple listing records Concepts version 6.36 on September 30, 2026, adding Apple Image Playground import, zoom and rotation toggles and stability work. · apps.apple.com, 15 Oct 2026
Object libraries: Users can drag reusable objects onto a canvas, create their own objects and use professional object packs. · concepts.app, 15 Oct 2026